The Most Important 2016 E-commerce KPI Benchmarks By Alan Coleman and Brendan Almack

PowerPoint Presentation

Alan Coleman, Founder & CEO | Brendan Almack, Director of Clients

#SMX #33B3@AlanCWolfgang | ElBrenner






1. The Data2. What Sources Generate Most Traffic?3. What Sources Generate Most Revenue?4. What Devices Are People Using to Browse and to Buy?5. Does Site Speed Matter?6. What Are Average On-site Engagement Metrics?7. Assisted Conversions8. Commercial Metrics: Average Order Value and Conversion Rate9. How Do Acquisition and Engagement Metrics Influence Conversion Metrics?10. Which Metrics Correlate With Conversion?


billion online revenue80 million website sessions12 months mid 2015-2016Retail & Travel E-Commerce Websites.












#SMX #33B3@AlanCWolfgang | ElBrennerAverage page load time is 6.5 secondsAverage server response time is 0.76 seconds

#SMX #33B3@AlanCWolfgang | ElBrennerShave 2/10ths of serv.response time and see 8% conversion rate upliftMultiplier effect of optimised site speed













#SMX #33B3@AlanCWolfgang | ElBrennerGoogle Makes The World Wide Web Go RoundDont Over-Index on DisplayOld Fashioned Email is still a Power-PlayerFacebook Traffic Quadruples

#SMX #33B3@AlanCWolfgang | ElBrenner5. Mobile is the decision deviceDesktop is the transaction device6. Site speed matters most7. Bounce Rate dont mean diddly!8. People are migrating more spend online


We have private findings for study participants which go deeper. In the private findings we have deeper industry specific findings on:

1.Paths to Purchase2.Assisted Conversions3.Conversion Correlations

If you sign up to contribute to next years study you can access this years private findings.

Get in touch with [email protected] to sign up for the next study and receive your copy of the private findings.


Alan Coleman, Founder & CEO | Brendan Almack, Director of Clients


Marketing

The Most Important 2016 E-commerce KPI Benchmarks By Alan Coleman and Brendan Almack