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A quick, visual guide to how marketers can use website search to achieve better website performance. Read our eBook “Website Search is Business Critical, and Marketers Should Own It” for further insights and find out how marketers can own and manage this critical visitor experience. http://pages.coveo.com/website-search-is-business-critical.html
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SOLUTION BRIEFTHE MARKETER’S VISUAL CHECKLIST:4 Pillars of Successful Website Search
Powerful site search inspires and informs visitors with content, products, and media that speaks to them in a personal way, and directly impacts the key site performance metrics you care about.
Why Care About Site Search?
Sites that provide visitors with effective search capabilities perform better*
TIME ON SITE +67%
*Results gathered directly from a number of organizations, including Fortune 500, not-for-profit, and small/mid-market e-commerce
Sites that provide visitors with effective search capabilities perform better*
# OF VISITORS
+20%
*Results gathered directly from a number oforganizations, including Fortune 500, not-for-profit,
and small/mid-market e-commerce
Sites that provide visitors with effective search capabilities perform better*
# OF CONVERSIONS
+30%
*Results gathered directly from a number oforganizations, including Fortune 500, not-for-profit, and small/mid-market e-commerce
But to get these results, your site search needs to…
DELIVER RELEVANT RESULTS
Deliver Relevant ResultsHOW TO
CONNECT TO THE CONTENTThe information your visitors want might reside beyond your WCM, so give it to them
Deliver Relevant ResultsHOW TO
UNDERSTAND YOUR VISITORSLeverage all the information you have about your visitors (wherever that information resides) to personalize their results
Deliver Relevant ResultsHOW TO
TRACK PERFORMANCEUse actionable reporting to see what’s working (and what’s not)
PROVIDE INTUITIVE FILTERING & RANKING
And to get these results, your site search also needs to…
Provide Intuitive Filtering & RankingHOW TO
OFFER MANY EXPLORATION CHOICESGive visitors flexible filtering, ranking, and previewing options
Provide Intuitive Filtering & RankingHOW TO
VISUALIZE THE EXPERIENCEOffer graphical tools visitors will understand and appreciate
Offer Amazing Mobile Search
Plus, your site search needs to…
Offer Amazing Mobile SearchHOW TO
UTILIZE RESPONSIVE DESIGNBuild Search UI’s using Responsive Design
Offer Amazing Mobile SearchHOW TO
FOCUS ON MOBILE SEARCH USABILITYMobile visitors rely more heavily on search than they do navigation, so make sure it works well!
Be Predictive
And finally, to get these results, your site search needs to…
Be PredictiveHOW TO
EMPATHIZE WITH YOUR VISITORSUse all available contextual and behavioral clues (their profile, engagement history, search history, website activity, etc.) to identify content & products most likely to resonate
Be PredictiveHOW TO
GUIDE YOUR VISITORS TO WHAT THEY WANTRecommend search terms tailored to the visitor’s unique situation & goals
Be PredictiveHOW TO
DRIVE DISCOVERY WITH PERSONALIZED CONTENTUse search-powered content pages and deliver personalized content throughout the site using automated searches
THEN TUNE & TEST
Keep it all optimized with relevance tuning tools non-IT folks can use
BUT WAIT…
The Secret 5th Pillar…
SEARCH MUST BE OWNED BY MARKETERS !
THE MARKETING TEAM IS…
The most deeply invested in the site’s overall success
THE MARKETING TEAM IS…
The most knowledgeable about the customer and their evolving tastes
THE MARKETING TEAM IS…
The most aware of changing market conditions and the competitive landscape
THE MARKETING TEAM IS…
The most attuned to their company’s messaging, products and promotions
Only marketers understand the customer and the market landscape well enough to ensure search is performing the way it needs to. It is just too important to be relegated to I.T. staff any longer.
LEARN MORE
Website Search Is Business-Critical, and Marketers Should Own It
SOLUTION BRIEF
�Search directly impacts the key site performance metrics companies care about. But in order to achieve this performance, marketing teams must own and manage the website search experience.�
Website Search Is Business-Critical, and Marketers Should Own It
SOLUTION BRIEF
�Search directly impacts the key site performance metrics companies care about. But in order to achieve this performance, marketing teams must own and manage the website search experience.�
DOWNLOAD THE WHITEPAPER
www.coveo.com
CONTACT US
READY FOR SEARCH SUCCESS? WE CAN HELP. [email protected]
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