THE MAD INDUSTRY

AGENDA• Definitions

• Native Advertising and Content Marketing

• Native and Content 2.0

• The Customer Dilemma

• Brand Dilemmas

• Conclusion

adj - very angry; having or showing severe mental illness; unable to think in a clear or sensible way

MAD

ADVERTISING

ENVIRONMENT

NATIVE ADS

VALUE

Content Marketing

The Customer Dilemma

• 89 % of companies using

content marketing agrees it

works.

• 9 out of 10 companies say

content marketing is either

“very successful” or “somewhat

successful.”

• $7.9 billion will be spent on

native ads this year. It was $4.7

billion two years ago.Sources: Marketing Land, eMarketer, Business Insider

Brand Dilemmas

• Scaling• Content

Creation• Resources

• Measurement

THE MAD INDUSTRY