How important is a good logo? . . . Very.

• It reflects your business

• It reflects your values & principals

• It’s a powerful marketing tool

• It is part of your visual identity

• Establishes ownership & customer loyalty

What a logo is not.

• Is it an icon or a symbol??

• It is not your brand in its entirety

• It is not a design element

• It is not more important than your product or service

• It is not a slogan or tagline

What is a wordmarkA graphic representation of a company name.

Usually a text-only style typographic treatment.

The word or words become a visual representation of the company or organization.

What’s the process?

• Gain detailed knowledge of company or organization

• Understand the goals and mission

• Distill ideas down to create simplicity

• Render rough ideas and produce options

• Elicit feedback and rework

• Produce final files for release

Graphic Standards

What separates a great logo from bad?

• Does it help support the product or service?

• Does it have meaning?

• Is it too complicated, or simple and clean to read?

• Shortcuts and it’s “good enough”

• Can it translate across all mediums and media?

Newhall School District

Priority Pak

When is it time to upgrade?

Cost?

$35 $1 Million

What is the trend?

• More child-like reflection into design

• Gradations, contours, highlights & shadows

• Distill down to symbols and icons

What is the trend?

• Radiance & glow

• Adding movement and animation

• Online digital representation—small mobile canvases

Name That Logo!

In closing. . .

• Your logo is your signature

• Helps establish brand loyalty

• A carefully designed logo can reach your target audience.