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AAT - 18 February 2015 ‘The importance of social media’
Presented by Simon Gray FCA
Background…• FCA - Chartered Accountant, KPMG Nottingham
• NDLSCA - Deputy President
• ICAEW - Regional Business Representative & Business Committee
• 10 years in the recruitment industry
Portfolio career:
Some of the platforms…
Questions…?
1. What do you currently use social media for? 2. Biggest social media challenge? 3. What are you looking to get out of this evening?
Social media policy…• Thoughtful and considerate as if in person
• Personal vs. work
• Computer & mobile devices
• Information is usually neither private or temporary
• Should be used to share insight and add value to customers
• Not an excessive amount of time
• If you do discuss your work other than via official channels:
‘The views I express here are mine alone and do not necessarily reflect the views of my employer’
Why social media…?Wikipedia: Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
Social media differs from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.
• Modern way to communicate with existing and new customers
• Can’t afford to be left behind
• Another way to be found
• Convey personality through an individual voice
• Show that you and your business are alive
• Up to date market intelligence
• SEO (Search Engine Optimisation)
Changing trends…• Additional tool not a magic pill
• Balanced portfolio of activity
• Move from outbound to inbound marketing
• Everyone in the business, not just marketing / sales
• Higher probability - customer better informed
• Content is king - answers questions / closer to goals (WIIFT)
• Process not prize
The sales cycle…
Two approaches…
Target profiling…
1. Who are they? 2. Where are they? 3. What are they searching for? 4. When are they doing it?
Keywords…
Let’s get practical…
Contact…Thank you for listening! Simon Gray FCA [email protected] (07805) 567 954
