Implementation of social media in Hotels

By Buysse Alexia

Their goal is to boost brand

awareness of companies &

permit them to earn new guests

with online reputation merketing.

It tries to create an intelligent

coordination between hotels

booking engine websites & social

media customers posts &

connexions, with the approval of

customers.

Flip.to

By Buysse Alexia

It’s a platform dedicated to online check-in. It permits to hotels customers to book a room via personalized mobile app. It enhance communication & personalized services to the guest

CheckMate

CheckMate ...

Air BnB …

Personalized small attention that make the guest feel special & offering personalized services.

For instance, for my Air

BnB accound, when I receive guest I give them earplug (in case of noise in the street), map of the city and subway, my phone number, and depending on the guest I offer them a drink at their arrival, or something to eat etc…

Air BnB

My AirBnB account ….

MarriottIt uses the SNAPCHAT App to reach young

travelers & interact with them. Marriott Hotels’ New Snapchat Campaign Is a

First for Hotel Brands

How can hotels use social media to improve guest’s

experience?

- Get one night free or offer a week end experience to influent blogger in order to obtain a nice article about our hotel.

- Create a community on social media so that people can exchange about their experience and other subjects.

- Increase services links with social media

Leisure text

What issues, problems result from hotel’s use of guest information used in social

media?

+ -

- Free way of advertising

- Increase guest’s loyalty

- Might attract new

guests- Improve

service thanks to

guests feedback

- Have more information about the

guest

- Privacy issues

- Legal problems

- Creepy factors

- Ability to use

correctly these

informations