T H E I N F I N I T E A D B U D G E T

INFINITE BUDGET

THE GENIUS GENIE AND THE INFINITE AD BUDGET

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WHAT IS THE INFINITE AD BUDGET?

There’s no secret formula to the Infinite Ad Budget.

If every time you gave me $1, I gave you back $2, you should never stop giving me $1. You can do that as

often as you want and always come out ahead.

The same is true with your ad budget. As long as you get back what you spend (1:1 Ratio), you’ll never run

out of money.

DIGITAL MARKETING

THE GENIUS GENIE AND THE INFINITE AD BUDGET

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HOW DIGITAL MARKETING HELPS

Digital marketing helps you control your infinite ad budget with detailed processes.

Analytics behind the marketing help define optimal customer segments showing you: • $0.10 went to Bob and he gave back $0.20 • $0.50 went to Mary and she gave back $0.55 • $0.25 went to Lisa and she gave back $0.80 • $0.15 went to Mark and he gave back $0.45

They all make you money but Lisa and Mark triple what you give them. So why not give $1 to Lisa, and get back $3.20; and give $1 to Mark and get back $3.

AD SPEND TARGETING REVENUECLICKS

THE GENIUS GENIE AND THE INFINITE AD BUDGETRAMP IT UP!HOW YOU MEASURE IT?WHAT IT LOOKS LIKE?

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WHAT DOES INFINITE SPENDING LOOK LIKE?

Here are some metrics from our clients that you can review to see if your advertising budget can be infinitely supported.

Looking at Cost Per Click and the Revenue Per Visitor of your website.

If $0.18 generates one user online, and based on your revenue and traffic from ad sources, the Revenue Per Visitor is $0.78; each visitor makes you $0.60 in profit.

How can you generate MORE visitors?

CPA: $86.68 AOV: $263.32 COGS: $84

Profit: $92.64

CPC: $0.18 RPV: $0.78 Profit: $0.60

Looking at Cost Per Acquisition and the Average Order Value of your website.

If you spend $86.68 to get one person to buy something on your site, and the average purchase is $263.32, then

each purchase makes you $92.64 in profit.

How can you generate MORE sales?

THE GENIUS GENIE AND THE INFINITE AD BUDGETRAMP IT UP!HOW YOU MEASURE IT?WHAT IT LOOKS LIKE?

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HOW CAN YOU MEASURE THE BOTTOM LINE?

The main metric most advertisers concentrate on is Return on Investment (ROI). When ROI is positive, you are always generating money from a

source.

Gross Revenue: $53,554.00

Total Ad Spend: $12,089.08

ROI: $4.43

For every $1 spent in advertising they generated $4.43 in Revenue.

THE GENIUS GENIE AND THE INFINITE AD BUDGETRAMP IT UP!HOW YOU MEASURE IT?WHAT IT LOOKS LIKE?

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HOW CAN YOU MEASURE YOUR CAMPAIGNS?

Within your Facebook Ads Manager there are a few Key Indicators that can help you identify what can lead to your Infinite Ad Budget.

Within your website’s analytics you can determine which clicks lead to transactions.

Increase your budget on the segments that bring you the most

people for the cheapest cost.

As you see a campaign generating revenue this is where

you focus your ad spend.

THE GENIUS GENIE AND THE INFINITE AD BUDGETRAMP IT UP!HOW YOU MEASURE IT?WHAT IT LOOKS LIKE?

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WHAT HAPPENS WHEN YOU RAMP IT UP?

$1

$4.43

$10

$44.30

$100

$443.00

$1,000

$4,430.00

∞

If you’re a marketer, this is your genie in a bottle. Once you reach a point of profitability, why not ramp the spend?

As long as you have a positive ROI you have an “Infinite Ad Budget”.

T H A N K Y O U