The Future Of Temporary |

Executive Summ

ary | March 2015

Tem

pora

ry Life

The best thing about the future is that it comes one day at a time.

Abraham Lincoln

Glo

bal T

rend

Report 2015>

abou

t This Report

This is a consumer trends report, predicting and analyzing major consumer behaviors in the near future. This report aims to help marketing and business development professionals and entrepreneurs to better understand consumers.

Con

cept

ual Framework

It is our understanding that “the consumer” does not operate in a void: they react to their surroundings, they reflect on their realities and strive to create the space they want to live in.

Therefore, we defined two mega-trends that guide this report :

(1) minimal consumption and (2) the future of temporary.

Consumer behavior in the near future will derive from these trends.

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We have coined the phrase “minimal consumption” in our 2014 consumer trends report. This is year we’re witnessing an intensification of the process – people demand an accurate, savvy, minimal consumer experience.

In the following map we’ve placed the 2014 interpretations of this mega-trend, alongside those that will shape in the near future. Naturally, some phenomena are a direct continuation of the 2014 ones.

We buy less. We buy smarter. We buy cheaper. We rent. We borrow. We exchange. We collaborate. M

inim

al Consumption

SPOTREND.COM

CommitmentPatience

Real time Pop up

Middlemen Friendly Machines

3D

Premium

DIY

Personalization

Makers

SharingPriceNo brand

Efficiency

AugmentedBorders Escapism

words

www.spotrend.com/February 2015

Mass MINIMAL CONSUMPTION

TRENDS MAP 2015

Waste Reality Alone

Time

people

Effort

This moment is the only one that matters Our life is full with permanent, short moments that we must fill or spend. The temporary is the permanent of this moment alone. The challenge of marketing is to be part of those experiences, even for short time.

What I do now is perfect. For now.We can no longer make assumptions about our current situation, or about someone else’s state of mind.Since we don’t know what the future holds, we can’t plan for the long term, in any aspect of our lives. Temporality is becoming a very permanent thing, it is becoming legitimate, and we are learning to accept it.

We used to hold these truths to be self evident: that we will find a job to support us, and keep it; that we will find a spouse to love it, and live happily ever after; that we will find a home to accommodate us, and live there until we all grow old together. We now know that these permanent aspects of our lives are changing.

Everyday Life

20% of American adults have never been married: a record high. 24% of never-married adults are living with a partner, and choose not to marry.

Love and Marriage?

UPDATINGCULTUREWe’re used to a digital, customizable, personalized experience. Now we desire the same immediate changes in our entire existence. The app culture implements itself in reality, enables us to re-imagine the tangible. The relationship between the real and the imagined has never been more complicated.

BUSINESS MODELS ARE CHANGING ★ Renting instead of buying.

Avoiding commitment on all fronts. ★ Limited time offers/ popup shops. ★ Shorter Time frames.

v

v

v

37% + 25%73%

64%76%

• Americans ages 18 to 25 Americans ages 26 to 35

in 2013chose to rent a product rather than purchase it.

of all adults worldwide say “I would rather have a few useful possessions thanmany possessions.”

of Americans think sharing saves money

of Americans think sharing lowers environmental impact

Now is all about minimal price, minimal time, minimal consumption.Now is all about roaming consumers.

NoW

The Roaming Consumer ★ This is the minimal consumption consumer: a roaming consumer, always

searching for the accurate minimum. They may choose a minimal price, time, effort – whatever suits them in the specific moment in time.

★ The roaming consumer is not even loyal to their own minimum. They can purchase organic produce at the farmer’s market on the weekend, and drive to a discount outlet on the next day. Same consumer, different minimals, one temporality.

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Minimal Consumption Trends

+The Future of Temporary

Global Report

Mar

ch 2

015

Get The Full Report WWW.SPOTREND.COM/2015

Spotrend is a Trends and Innovation agency, based in Israel.

Since 2006, our Business goal is to create product development and innovation processes to corporations and entrepreneurs. We aim to inspire people with business and product development opportunities.

If you wish to commission a custom report for your company, orinvite us for a lecture, contact us! We'd love to hear from you

contact us: www.spotrend.com

For more ideas on how to react, Please refer to our Annual Global Report.