By 2017, 3x as many retailers base their customer and operations strategies on “third platform” technologies — IT platforms built on mobile devices, cloud services, and social networks *Retail Touch Points, 2014

78% of consumers are comfortable with retailers using their in-store purchases data to improve personalization*MyBuys, 2015

#NewWayToEngage

More people have a cell phone than running water and 25% of the world will be on a social network — that’s what created all of this big data: 2.5 billion gigabytes of data is created per day*Macy’s CEO Terry Lundgren, Forbes, 2014

The Future of Technology and Big Data in Commerce