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THE FUTURE IS VIDEO: WRAP UPHosted at the Golden Age Cinema and Bar, Paramount HouseTuesday, July 14, 2015
iParmesan and sesame
crisp w sliced beef
Lobster ravioli
Twice cooked pork belly lollipop
Baja empanadas
iiHollywood burger
iiiMini choc tops
JANE POWER Director, Brand and Health Care Marketing, BUPA
DANIEL KING Global Marketing Solutions, Facebook
DANIELLE USKOVIC Social Media and Digital Marketing Manager, Lenovo
ADRIAN SWIFT, Head of Content & Creative Development, Australian Broadcasting Corporation
CHRISTIE POULOS Global Head Of Video, King Content
SPEAKERS
# thefutureisvideosyd
50+ attendees, including:
Video has replaced
beautiful words. It allows us to
get that emotive
connection.
– JANE POWER, BUPA
A really good branded
campaign, centered around
stories, has incredible reach.
– ADRIAN SWIFT, AUSTRALIAN
BROADCASTING CORPORATION
Since the dawn of broadcast, the
rules of video are unchanged:
inform, engage and entertain. Always.
– CHRISTIE POULOS, KING CONTENT
Mulled wine
“”
Interested in finding out how video marketing could benefit your business? Get in touch.
65%
79%
1.8m 23 93%
of people who watch a
branded video will go on to
view the brand’s website.
of Internet traffic will be from online video by 2018.
the number of words
equivalent to 1 minute of
video.
minutes is the average length of time most people spend watching
videos online each day.
of marketers use video for online marketing,
sales or com-munications.
Sources
Invodo Ecommerce Video Benchmarks Report, 2014Dr. James Mcquivey, Forrester Research, 2008Forbes Magazine, 2014Brainshark, 2014Cisco Visual Working Index, 2013Comscore, 2014YouTube, 2014Brainshark, 2014