Web Courses Bangkok

Grow your business with:

Design Agency

www.WebCoursesBangkok.com

People Buy from People

They Like

The aim of this presentation is to inspire you to treat your website like

your best employee and your social media like a party

Ajarn

Carl

United Nations

Consultant, Senior

Instructor & Author

• 33 years old from Manchester UK

• 18 years of web design experience

• 11 years teaching and lecturing

• 2000+ websites

• 20+ apps

• 17 companies to the top of Google

• 10,200,000 Baht

• 2 free pizzas

Do you find it hard to know where to

start with Online Marketing?

This talk will show the best way to get real Return On Investment

User Experience

Targeted Content

Links

Social Media

Indigo Pearl now ranks number

one on Google.com for

“creative cuisine phuket”

and “design spa phuket“

SEO Success Story

Smooth Us now ranks

number one on Google.com for

“Laser Hair Removal Denver”

SEO Success Story

Pic of school

User Experience

How is a website like a Great Restaurant?

48% of people cited a website’s

design as the number one factor in

deciding the credibility of a business

94% of people cited web design as the

reason they mistrusted or rejected a

website

Great Service

Ref: http://www.ironpaper.com/webintel/articles/10-web-design-

statistics/#.VFZrNlOUeaYa

In research on how people read

websites we found that 79% of our

test users always scanned any new

page they came across;

only 16% read word-by-word.

Easy to Read / Understand

Ref: http://www.nngroup.com/articles/how-users-read-on-the-web/

Mobile ecommerce was up 35%

compared to last year for the first

quarter of 2014, and increased its

share of online sales.

First quarter in 2014 mobile

Mobile Responsive

Ref: https://selz.com/blog/40-online-shopping-ecommerce-statistics-know/

User

Experience

Your website is your front

window to the world. Make it

fresh, inviting and useful.

Keep your website bright, with

big text, intelligent use of

color to give meaning and

stunning photography.

If your website is not mobile

responsive you are missing

out on potential business.

So how can you

apply this to your

website now?

Targeted ContentThink of the last article you read then shared, recommended to a friend or

bookmarked...

64%of consumers say they feel

better about a company that

delivers custom content, they

are also more like to buy from

that company.

70%consumers say they prefer to

learn about a company through

a collection of articles, rather

than in an add.

69%Creating interesting content is

seen as the biggest challenge

for online marketers

but it doesn’t have to be...

Brain Storming. Answer the

following questions:

1. Where is my target audience

2. What kind of websites do they

frequent

3. What problem do they have that

my product solves?

4. Ask them!

Step 1

Mind map all the topics your

company covers

Step 2

Aim your content to:

• Answer a question

• Be of general interest

• Give a unique Point of view

Step 3

Start writing out headlines for

your content. Here are some

ideas:

Who Else Wants [blank]

Who else wants younger looking skin?

http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/

Here is a Method That is Helping [blank] to [blank]

Here is a Method That is Helping Mums to Feel more Confident

What Everybody Ought to Know About [blank]

What Everybody Ought to Know About Anti-Aging Creams

Creating Targeted

Content

Spend time researching your

content and the best size of

article is between 2000-2500

words.

Articles that answer questions

perform better on Search

Engines.

Add value, inform and always

share your content so more

people see it to attract links.

Remember you can

always hire a

copywriter from

Textbroker.com or look

on Social Media for

writers

Links aka Recommendations

Think of the last time you recommended a product or service to a friend.

REF:

http://travel.cnn.com/bangkok/play/where

-get-artistic-bangkok-571972

How to get

Quality Links

Start by linking within your

own website.

Research other websites with

similar content, look into their

site and then offer some

content that is relevant.

Keep your eyes always open

for opportunities to gain a link.

The best links are the

ones you do not

control.

Social Media MarketingHow would you like it if someone came into a party and started selling their

product or service to you?

Carl’s Social Media

Recommendations

Use YouTube as much and as

well as you can.

Instagram and Pintrest are

easy to manage and upload

lots of interesting pictures.

For Facebook, create your

home and your fun zone.

Use the 90% - 10% strategy.

Let’s cut to the chase

and find out what is

actually useful

What better way to know something than teach it?

Online Marketing

Courses

Social Media Marketing

Workshop

Any QuestionsCarl@WebCoursesBangkok.com

www.facebook.com/WebCoursesBKK

www.WebCoursesAgency.com

References:

• http://www.hadeninteractive.com/digital-marketing-beauty-products/

• http://fedobe.com/step-step-online-marketing-guide-beauty-product-industry-grow-online-presence/

• http://prezi.com/7nek7l_mueyw/online-marketing-for-the-beauty-industry/

• http://chemistscorner.com/online-marketing-best-for-startup-cosmetic-companies/

• https://www.score.org/resources/health-and-beauty-online-marketing-attracts-cusomers

• http://www.modernaesthetics.com/2014/02/cosmetic-surgery-marketing-the-future-is-online#1

• http://webmarketingtoday.com/articles/plastic-surgeon-drives-business-with-social-media/

• http://mazurgroupla.com/online-marketing-key-for-beauty-brands-2014-trends-consumer-behavior/

• http://www.business2community.com/online-marketing/3-tips-digital-marketing-solutions-for-the-beauty-industry-0302378

• http://www.prnewswire.com/news-releases/leading-marketing-agency-pm-digital-releases-beauty-trend-report-highlighting-e-

commerce-as-strong-vehicle-for-consumer-shopping-247052081.html

• http://www.atkearney.com/documents/10192/642824/Beauty+and+the+E-Commerce+Beast.pdf/cb1c6e4b-7bfb-4caa-b463-

9fbc2302f9db