The fin is just a small part of the whale, but it

can make the entire whale change course.

This guide was created to help employees

and people interested in working at FINN

understand our culture. This is a work in

progress.

Version 2.

November 2014.

FINN creates winning communication strategies and

campaigns for brands and companies, through a

combination of creativity, knowledge and superior

execution.

Our goal is to achieve the highest customer

satisfaction in the communication industry. In order to

attain this goal, we continuously improve our people,

our network of partners and influencers, our

processes and our tools.

At FINN, we believe that every individual can have a

measurable impact on the performance of their team.

The FINN values and culture should help you

make decisions. By “reverting” to our values,

you should be able to choose a course of

action that is both good for the customer and

for the long term reputation of FINN.

Our core values are:

Commitment

Entrepreneurship

Irreverence

Curiosity

Commitment means that you genuinely care

about

Your customers

Your colleagues

Your work

Your reputation

Commitment has to do with how you see the

world. It means that you feel like an integral

part of what you do and who you surround

yourself with. It means that you feel like you

belong, and that you have a responsibility.

Revert to commitment implies that:

You are resilient. You try again when

things didn’t work the first time. And the

second, and the third, fourth and fifth.

You consider yourself part of the

customer’s team. The way you show

commitment is, first, by showing empathy

for customers and other stakeholders.

You take responsibility and step in when

you see a team member struggle or fail.

We started in 2006 with literally zero

customers. Today, we work with a team of

immensely talented PR professionals, for

some of the most respected brands in the

world, and we launched innovative PR tools

because we couldn’t find any good ones out

there. We are proud of that.

For all those years, our answer to challenges

has been: “Work. Harder.”

Entrepreneurship means that:

You understand the value of hard work.

You understand the value of money.

You understand that, no matter how big

companies are, waste is waste and should be

avoided.

You understand that companies that do not

evolve, die.

You understand that every single interaction with

every single stakeholder has an impact on your

reputation.

Revert to entrepreneurship means:

That you consider no task too small to be

done excellently.

That you perform all your work with the

business objectives of our clients in mind.

That you are not afraid of changing course.

That you embrace intrapreneurship: you

never stop thinking about how to improve

yourself and FINN.

Irreverence means:

You enjoy wiping a whiteboard clean and

starting over from scratch. Irreverence is

needed to be creative.

You know that irreverence, when executed

well, brings fun and delight for customers

and their stakeholders

You never confuse irreverence with a lack

of respect for people (see ‘commitment’).

Revert to irreverence means:

You are never afraid to come up with big,

bold, creative and radically new ideas.

You are not afraid of telling a customer that

a proposed approach will likely not work,

even though it could negatively impact

business for FINN.

You challenge “polite consensus” at the

customer, especially when the consensus

chooses to ignore negative outcomes.

Curiosity is what drives us. We see change all

around us, and we want to understand: why?

Revert to curiosity means:

That you question every piece of advice and every

piece of work you deliver to customers.

That you see change as an opportunity to test

ideas and actions.

That you will do everything in your power to

better understand not only communication but

creativity, management, society, business,

politics, art and culture– in short: humans.

You do this by relentlessly gathering and freely

sharing high quality knowledge.

Did you like this presentation? Then why not share

it with your friends? If you have any feedback or

questions, please send us a tweet at @FINNbe!

Visit us at http://finnpr.com