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THE EMERALDANNUAL COMMUNICATIONS STRATEGY
AnalysisChapter1 researching results1,07035
researching results898289KOLV13
interviewing with potential
Interviewing
David Liu
David8DavidVilla
eaves
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David
Chapter2Communication Strategy
Content Marketing
Call Me Maybe
CMM
A&FHollisterAF
CMMA&F
1S32G15S2
2
Mar. 24rdMay. 12th
Feb.18th - Mar. 04th
Mar.05th - Mar. 13rd
Mar. 23rd
Roadshow+
-1
Mar.14th - Mar. 22rd
-2
2
13
2Roadshow
Roadshow
50M50
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2Roadshow
Roadshow
50M50
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-1
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Roadshow
Feb.18th - Mar. 04th
Mar.05th - Mar. 13rd
Mar.14th - Mar. 22rd
Mar. 23rd
Mar. 24rdMay. 12th
Chapter3 Communication Plan
EstimateFeb.18th - Mar. 04thMar.05th - Mar. 13rdMar.14th - Mar. 22rdMar. 23rdMar. 24rdMay. 12th
Issue Management
Issue monitoring in mediaClient notificationUrgentIMPACT ASSESSMENTNon-urgentContinued monitoring- Notify management- Response- Statement/ Q&AFollow-up / reporting