6

Click here to load reader

The copycursus

Embed Size (px)

DESCRIPTION

Manu De Wit/BBDO: Nobody reads your bodycopy until you write it.

Citation preview

Page 1: The copycursus

The Copy Cursus19/09/2014

Page 2: The copycursus

The Body CopyNobody reads it. Until you write it.

Page 3: The copycursus

Body copy, definition

Page 4: The copycursus
Page 5: The copycursus

Image

Headline

Body copy

Page 6: The copycursus

La body copy, la banquise de la pub


THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY · THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE

THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY · THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE GALLERY • THE

Documents
THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING The

THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING The

Documents
The Intellectual, the Militant, the Prisoner and the ... · The Intellectual, the Militant, the Prisoner and the Partisan: the genesis of the Islamic Jihad Movement in Palestine (1974-1988)

The Intellectual, the Militant, the Prisoner and the ... · The Intellectual, the Militant, the Prisoner and the Partisan: the genesis of the Islamic Jihad Movement in Palestine (1974-1988)

Documents
The Wardrobe, the Politician, the Public and the Media: The Role

The Wardrobe, the Politician, the Public and the Media: The Role

Documents
The No The Don’t The No The Don’t The Yes The Do

The No The Don’t The No The Don’t The Yes The Do

Documents
growth market-1meetingscavalier.com/travel_agent.pdf · the is and is z to (the; to the the the 'V,TI the the: of the òo the sever-al The

growth market-1meetingscavalier.com/travel_agent.pdf · the is and is z to (the; to the the the 'V,TI the the: of the òo the sever-al The

Documents
The Native People of North Carolina: The Cherokee, The Catawba, The Hatteras, The Roanokes, The Croatoans, The Secotans, The Pamlicos, and The Tuscaroras

The Native People of North Carolina: The Cherokee, The Catawba, The Hatteras, The Roanokes, The Croatoans, The Secotans, The Pamlicos, and The Tuscaroras

Documents
The Forensics Files. Overview Overview The Topic The Topic The Sides The Sides The Judge The Judge The Speeches The Speeches The Format The

The Forensics Files. Overview Overview The Topic The Topic The Sides The Sides The Judge The Judge The Speeches The Speeches The Format The

Documents
The Visionary The Thinker The Giver The Protector The Inspirer The Idealist The Scientist The Guardian The Duty Fulfiller The Nurturer The Caregiver The

The Visionary The Thinker The Giver The Protector The Inspirer The Idealist The Scientist The Guardian The Duty Fulfiller The Nurturer The Caregiver The

Documents
THE LEGENDS, THE MYTHS, The Men, The MyThs, The Legends ... · The Men, The MyThs, The Legends, have ReTiRed! Father Victor J. Eschbach Deacon Gene Favinger THE MEN, THE MYTHS, THE

THE LEGENDS, THE MYTHS, The Men, The MyThs, The Legends ... · The Men, The MyThs, The Legends, have ReTiRed! Father Victor J. Eschbach Deacon Gene Favinger THE MEN, THE MYTHS, THE

Documents
The Self, the guru and the Absolute: the bhakti of the

The Self, the guru and the Absolute: the bhakti of the

Documents
HSRW Submarine-Team, Germany 2013. The Hull The Concept The Fins The Drive The Arms The Scale The Motion The Improvement The Pitch Limiter

HSRW Submarine-Team, Germany 2013. The Hull The Concept The Fins The Drive The Arms The Scale The Motion The Improvement The Pitch Limiter

Documents
Holiday activity - Springvale Primary School · The whistling of the kettle The turning of the lock The purring of the kitten The ticking of the clock The popping of the toaster The

Holiday activity - Springvale Primary School · The whistling of the kettle The turning of the lock The purring of the kitten The ticking of the clock The popping of the toaster The

Documents
Sunfish Kentucky - Oasis of Catholicism | Tallahassee, FL ...sunfishkentucky.homestead.com/Preface.pdf · The Bush Family Ancestry of the Durbin Family The The The The The The The

Sunfish Kentucky - Oasis of Catholicism | Tallahassee, FL ...sunfishkentucky.homestead.com/Preface.pdf · The Bush Family Ancestry of the Durbin Family The The The The The The The

Documents
The Good, the Bad, and the Even Worse: The Good, the Bad ... Good, the Bad, and the Even Worse...The Good, the Bad, and the Even Worse: The Good, the Bad, and the Even Worse: Explaining

The Good, the Bad, and the Even Worse: The Good, the Bad ... Good, the Bad, and the Even Worse...The Good, the Bad, and the Even Worse: The Good, the Bad, and the Even Worse: Explaining

Documents
Subject Pronouns (Singular) - WTPS …  · Web viewthe dance the library the countryside the mall the movie theater the concert the party the gym the church the lesson (piano) the

Subject Pronouns (Singular) - WTPS …  · Web viewthe dance the library the countryside the mall the movie theater the concert the party the gym the church the lesson (piano) the

Documents
The Russian Revolution Russia before the Revolution The Causes of the Revolution The Key players The events of the revolution The impact of the revolution

The Russian Revolution Russia before the Revolution The Causes of the Revolution The Key players The events of the revolution The impact of the revolution

Documents
Пиерализи О компании · the history the history the history the history the history the history the history the history the history th e history the history the

Пиерализи О компании · the history the history the history the history the history the history the history the history the history th e history the history the

Documents
The War Between the States. Other Names The Civil War The Civil War The War of the Rebellion The War of the Rebellion The War Between the States The War

The War Between the States. Other Names The Civil War The Civil War The War of the Rebellion The War of the Rebellion The War Between the States The War

Documents
california 1958 - ChessDryad Rhinocerus, the Gazelle, the Cannon, the Concubine, the Crowned Rook, the Jester, the Counsellor, the Courier, the Scout, the Adjutant, the Marshall, and

california 1958 - ChessDryad Rhinocerus, the Gazelle, the Cannon, the Concubine, the Crowned Rook, the Jester, the Counsellor, the Courier, the Scout, the Adjutant, the Marshall, and

Documents
 · The hand joints The chest The breast The heart The liver The lungs The gall The stomach The navel The bladder The kidneys The buttocks The spleen

 · The hand joints The chest The breast The heart The liver The lungs The gall The stomach The navel The bladder The kidneys The buttocks The spleen

Documents
Kfew DAYTONA GAZETTENEWS5TSufdcimages.uflib.ufl.edu/UF/00/07/58/95/00336/00056.pdfKfew fes and the time well the the the the who the hest the the the the over far the never the the

Kfew DAYTONA GAZETTENEWS5TSufdcimages.uflib.ufl.edu/UF/00/07/58/95/00336/00056.pdfKfew fes and the time well the the the the who the hest the the the the over far the never the the

Documents
The Inexperienced 19 The Stressed The Careless The Disorganized The Industrious The Newcomer The Overcautious The Home

The Inexperienced 19 The Stressed The Careless The Disorganized The Industrious The Newcomer The Overcautious The Home

Documents
The History The Culture The Present The BNLA The

The History The Culture The Present The BNLA The

Documents
The Prologue to The Canterbury Tales The Knight The Squire The Yeoman The Prioress

The Prologue to The Canterbury Tales The Knight The Squire The Yeoman The Prioress

Documents
“I am The Way The Truth and The Life” John 14:6 The Way, The Truth and The Life. The Way, The Truth and The Life. The Way, The Truth and The Life. The

“I am The Way The Truth and The Life” John 14:6 The Way, The Truth and The Life. The Way, The Truth and The Life. The Way, The Truth and The Life. The

Documents
the Torah: (the Teaching, the Law) the first 5 books a.k.a. the Pentateuch the Nevi’im: the Prophets the Ketuvim: the wisdom writings The Talmud: commentaries

the Torah: (the Teaching, the Law) the first 5 books a.k.a. the Pentateuch the Nevi’im: the Prophets the Ketuvim: the wisdom writings The Talmud: commentaries

Documents
hertfordshireplayers.files.wordpress.com · GEOFF DE ROUX DENIS BUTCHER DEREK DAY MIKE JORDAN GEORGE BLEE MARYAM RODWAY GEORGIE DOVER The The The The The The The The The The The The

hertfordshireplayers.files.wordpress.com · GEOFF DE ROUX DENIS BUTCHER DEREK DAY MIKE JORDAN GEORGE BLEE MARYAM RODWAY GEORGIE DOVER The The The The The The The The The The The The

Documents
The Surroundings The Similarities The Situation The Structure The Significance

The Surroundings The Similarities The Situation The Structure The Significance

Documents
The lines of the logo represent the furrows of the The

The lines of the logo represent the furrows of the The

Documents