The Changing Tide of Online Lead Generation

The Changing Tide of Online Lead Generation

Lead generation often refers to an effective marketing tool for capturing and stimulating interest of the service or product specifically to develop a pipeline for continuing sales.

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Lead generation is important for many businesses as a way to reach a new targeted audience of potential buyers, by being heard above the fray. Instead of traditional methods of locating customers using email blasts and mass advertising.



Before the Internet was utilized, the old concept of generating leads meant that the marketing department would locate names and information of potential buyers, and simply pass the data to the sales department.



Today, purchasers perform their own research using the Internet, and gain access to a variety of educational tools and resources using social media, search engines and other channels online.



There has been a clear and concise shift away from the traditional purchasing process. Research indicates that upwards of 90 percent of all individuals turn to the Internet before making a purchase.



This is performed in a variety of online ways including:

Offering online catalogs

E-booksPay per click and other

Internet advertisingEnewslettersSocial media website

platforms



Blogging sitesOnline sweepstakes,

drawings, promotions and awards

Online forumsPodcastingArticle writingFree tele-classesOnline press releases



Because the prospective customers continually use Google and other search engines, read blogs, network, in turn to social media sites including Twitter and Facebook, it is easier to locate them. More info on:



Marketing

The Changing Tide of Online Lead Generation