RESULTS

Impressions Average CTR Saw the whole video150.000 1.33% 1/3

REACH CTR ENGAGEMENT

SOLUTIONTo match both the format and the product, we suggested the use of Magic InArticle, a Project Agora proprietary innovative outstream video unit, embedded at the heart of the editorial content, in order to promote the movie’s trailer.

Moreover, we decided together with the client to target the following audiences: Digerati, Urban Hipsters & Suits. As expected, the highest interaction was reached among the Urban Hipsters audience, with 1.39% CTR.

Being shot in secret under the name The Woods, the third film of the Blair Witch series and a direct sequel to The Blair Witch Project was released in Greece at the end of September 2016.

Our client, the BGM OMD agency, needed a campaign to raise awareness around the new Blair Witch movie among the 18-44 years old target, residents of Athens and Thessaloniki, exclusively.

MARKETING OBJECTIVE

We beat horror with Magic

Vertical: EntertainmentTAILWIND GREECE Format: Magic InArticle

Campaign Duration: September 9th – September 24th

InArticleInArticleby

Engage with your audience through the right channel at the right time.Get in touch with us at welisten@tailwindemea.net