The benefits of Social Media Marketing for Business in the 21st Century

What is Social Media Marketing?

Social Media Marketing is a form of internet marketing that utilizes social networking websites as a marketing tool.

The main goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

What is the main goal of Social Media Marketing in business?

Social Media Marketing has became more and more common with the increased popularity of websites such as YouTube, Facebook, LinkedIn, and Twitter.

In fact, Facebook alone now has more than 745 million

daily users and the average Facebook user spends

spends a day on the website........

Furthermore, more than half of the human race is now under the age of 30, meaning they have never known life without the internet !!!!

Therefore, for Social Media Marketing, the opportunity has never been greater. But what are the true benefits of this form of marketing and how can they help a business ??

1. Increased Brand Recognition

• In business every opportunity you have to increase

your visibility is valuable.

• Your social media networks are just new channels for your brand’s voice and content.

• Therefore social media is important because it simultaneously makes you easier and more

accessible for new customers, and makes you more familiar and recognizable for existing customers.

• For example, someone may become familiar with your brand simply by stumbling across it on their

newsfeed, or an otherwise apathetic customer may become much more familiar with your brand

by seeing your brand across multiple networks.

• According to a report published by Texas Tech

University, brands who engage on social media

channels enjoy higher loyalty from their customers.

• The report concludes “Companies should take advantage of the tools social media gives

them when it comes to connecting with their audience. A strategic and open social media plan

could prove influential in morphing consumers into being brand loyal.”

• Another study published by Convince & Convert found that 53% of Americans who follow

brands in social are more loyal to those brands.

2. Improved Brand Loyalty

3. More Opportunities to Convert

• Every post you make on a social media platform is

an opportunity for customers to convert.

• When you build a following, you’ll simultaneously have access to new customers, recent

customers, and old customers, and you’ll be able to interact with all of them. Every blog post,

image, video, or comment you share is a chance for someone to react, and every reaction

could lead to a site visit, and eventually a conversion.

• Not every interaction with your brand results in a conversion, but every positive interaction

increases the likelihood of an eventual conversion. Even if your click-through rates are low, the

sheer number of opportunities you have on social media is significant.

Therefore, the ability to devise and implement

effective social media marketing strategies is now

more important than ever. As the number of active

social media users continues to grow and become

an even bigger part of everyday society, the ability

of businesses to market themselves effectively

through these media outlets will continue to prove

pivotal in generations to come. Those businesses

that manage to use social media most effectively

will be rewarded for their efforts in the form of

greater brand recognition, improved brand loyalty

and increased conversion opportunities.

Information Sources• http://whatis.techtarget.com/definition/social-media-marketing-SMM• http://www.factslides.com/s-Facebook• http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrations/international-days/world-radio-day-2013/statistics-on-youth/• https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#4a8eddfe1f80

Picture Sources• http://www.roimantra.com/wp-content/uploads/2015/07/Social-Media-Marketing.jpg• http://emblixsolutions.com/wp-content/uploads/2016/06/social-media-marketing.png• http://combiboilersleeds.com/image.php?pic=/images/answer/answer-2.jpg• https://i.ytimg.com/vi/s5y-4EpmfRQ/maxresdefault.jpg• https://crunchbase-production-res.cloudinary.com/image/upload/c_limit,h_600,w_600/v1422480063/h0fvargheeyaybm4oyyt.jpg• https://business.linkedin.com/etc/designs/gandalf/images/og-social-share-image.jpg• http://www.statisticbrain.com/wp-content/uploads/2015/10/twitter-company-statistics.jpg• https://ithemes.com/wp-content/uploads/2012/07/mobile300.png• http://www.exhibitoronline.com/exhibitormagazine/images/feb11/_app/40Minutes.jpg• https://pixabay.com/p-1181586/?no_redirect• https://cdn1.thehunt.com/app/public/system/note_images/1318956/original/80b483620b5397daf0f53cfc40c9594d.png• https://thumbs.dreamstime.com/z/baby-thinking-27733811.jpg• https://i0.wp.com/thehackerstreet.com/wp-content/uploads/2016/12/brand-recognition.jpg?resize=696%2C417&ssl=1• https://www.brandingstrategyinsider.com/images/2015/07/Apple-Brand-Loyalty-And-Brand-Champions.jpg• http://usgraduatesblog.com/wp-content/uploads/2013/01/256x2561.png• https://s-media-cache-ak0.pinimg.com/originals/de/aa/03/deaa03863a147671b7280a8a7a5a4a0d.jpg• http://www.clipartkid.com/images/47/dollar-sign-graphics-clipart-best-rTSpHl-clipart.jpeg

For more help with your social media marketing, visit GenM.co