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The 6 questions you need to ask before you start digital marketing
The 6 questions you need to ask before you start digital marketing
• The Tomorrow Lab • Formerly Durham CCC &
UTV Media• Eximo Sports Project• Irish Tech News• MSc Marketing
@andijarvis
About Me
6 Questions
A STAR
6 Questions• Customer• Context• Competence• Competition• Content • Capital
Customer
Who are yourcustomers?
Customer
Context
How is it donein yourindustry?
Context
Context
ContextProduct
Price
Place
Promotion
CompetenceWhat skillsdo you havein-house?
Graphic Design
Copywriting
Social Media Strategy
Competition
Who hasyourmoney?
Competition
Competition
Image: http://www.chunkofchange.com/2015/11/planning-for-growth-how-to-scale-up-using-a-swot-analysis/
Competition
Image: http://visual.ly/porter%E2%80%99s-5-forces-model
Competition
ContentWhat stories can you tell aboutyour business?
Content
Content
Image: http://blog.readytomanage.com/wp-content/uploads/2014/01/business-silos.jpg
Content
Image: http://www.gettyimages.co.uk/detail/photo/young-people-buying-hiking-shoes-royalty-free-image/532022777
Content
Image: http://wywy.com/wp-content/uploads/2015/01/livesync-wywy-hyundai.png
CapitalWhat is thisworthto yourbusiness?
Capital
Capital
Images: http://www.smartinsights.com/wp-content/uploads/2013/10/The-AIDA-model.png http://www.ignitepeterborough.co.uk/wp-content/uploads/2015/08/AIDA-sales-promotion-powerpoint-slide.png
Capital
@andijarvis@thetomorrowlab
