Wishpond Recipes:The 10 Ingredients of an Optimized Landing Page

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A Dash of Imagery

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➢ Blend together your landing page image with the page itself

➢ Make sure your image “goes well” with your USP

➢ The best image this season is of a smiling woman

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A Tablespoon of Value

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➢ The taste of your landing page’s value should be enjoyable and obvious

➢ We recommend delicious dollar values and scrumptious percentage signs

A Cup of Unique Selling

Proposition

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➢ Your USP needs to be fresh and unique to your supermarket

➢ Try three or four different USPs before deciding on the ripest

➢ Consider using the whites of your USPs in Part 5: Benefits

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250 Grams ofCall-to-Action

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➢ It’s essential that your call-to-action stand out from the rest of the ingredients

➢ Your CTA should be delicious but not too strong a flavor that no one will taste anything else

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Three to Four Large Benefits

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➢ Add your benefits in short, tasty bullet-points so as not to overwhelm the recipe

➢ If necessary, add an explanation sentence to taste

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Three Teaspoons of Customer Testimonials

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➢ Customer testimonials are one of the key ingredients to your landing page recipe, as they ensure people trust your cooking

➢ Make your customer testimonials even more sublime with the addition of a headshot and full name

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A Pint of Trust Symbol

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➢ Trust symbols add spice to your recipe, giving that little kick of authority to the rest of the bowl

➢ Like customer testimonials, trust symbols also increase the chance of someone biting in the first place

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A Half Pound of Details

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Though optional, details can really send your baking over the top...➢ Throw in some eye-direction from

your image➢ See if a riper (red) CTA tastes

better than one more tart (green)

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A Pinch of “You”

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➢ Personalize your recipe with a pinch of “About Us”

➢ Ice your landing page with a “Live Chat” popup

➢ Zest with a personalized video

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Entry Form to Taste

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How much entry form you put into your recipe is up to you...➢ Do you get results with three to

four teaspoons of phone number, zip code and company name?

➢ Or just a full tablespoon of email address? w

Baking Instructions:➢ Mix well in a large bowl of

multivariate testing.

➢ Preheat oven to 95% statistical significance.

➢ Bake 72 hours until optimized for conversions.

➢ Eat!

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Bon Appétit!

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