2. Radio Advertising Then Blaring Never Ending Vaguely Targeted
Forgettable 2
3. Triton Lumascape 3 P U B L I S H E R S Ad Exchange
Demand-Side Platform Data Platforms & Aggregators Measurement
& Analytics M A R K E T E R S WEBCAST METRICS Trading Desks
Agencies
4. Deep Level of Targeting Radio Format/Genre Program
Exclusions Devices & Channels Geo National & Regional MSA
DMA City & Zip Longitude/Latitude Audience Demo & Gender
Retargeting 3rd Party Data 4
5. 5 Total Domestic Listening Source: Triton Digital Webcast
Metrics/ M-F 6a-7p/Average By Qtr 2013 Q2 drop due mostly to
Pandora Mobile limitations Average Active Sessions (AAS) is the
average number of streams of one minute or more active within a
time period. AAS is calculated by Total Listening Hours (TLH)
divided by hours in the reported time period. TLH is defined as the
total number of hours that the station/publisher has streamed
during sessions with duration of at least one minute in total
within the reported time period. 718,583 802,363 961,012 1,072,287
1,177,368 1,208,802 1,278,172 1,457,794 1,529,951 1,546,458
1,535,282 1,796,650 2,042,222 2,230,381 2,258,150 2,461,424
2,746,049 2,653,830 2,665,984 2,854,904 3,020,445 Q1'09 Q2'09 Q3'09
Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12
Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 320% Increase In Total
Domestic Average Active Sessions In The past 5 Years
6. Monthly Audience 6
7. Weekly Listening 7
8. 8 Total Domestic AAS: Mobile vs. Desktop 56.0% 59.1% 63.4%
62.5% 62.2% 62.9% 44.0% 40.9% 36.6% 37.5% 37.8% 37.1% Oct'13 Nov'13
Dec'13 Jan'14 Feb'14 Mar'14 M-F 6a-8p Mobile AAS Desktop AAS
Source: Triton Digital Webcast Metrics/ March 2014/AAS Average
Active Sessions (AAS) is the average number of streams of one
minute or more active within a time period. AAS is calculated by
Total Listening Hours (TLH) divided by hours in the reported time
period. TLH is defined as the total number of hours that the
station/publisher has streamed during sessions with duration of at
least one minute in total within the reported time period. 62.3%
65.5% 69.1% 68.3% 68.3% 69.6% 37.7% 34.5% 30.9% 31.7% 31.7% 30.4%
Oct'13 Nov'13 Dec'13 Jan'14 Feb'14 Mar'14 M-Sun 6a-12m Mobile AAS
Desktop AAS
9. In Car Listening 9
10. Listen-Through Attribution 10 Advertisers can precisely
measure attribution for their audio ads. Click-through attribution
is not sufficient nor sophisticated enough for brand advertisers
today. Our a2x solution provides the advanced attribution analytics
necessary to meet todays standards and accurately give credit where
it is due. HOW IT WORKS User Hears the Ad But Doesnt Click Device
ID Registers for Mobile Listeners Cookie is Dropped for Web
Listeners User Later Converts/Buys Advertiser Knows What Ad
Converted
11. Radio Advertising Now Personal To the point Targeted
Memorable 11