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© 2016 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1
Using Mobile as the Super Glue for...Real-Time Customer Engagement
25th January 2017
Iain Murphy, Director of Customer Success EMEA at Tealium
© 2016 Tealium Inc. All rights reserved. | 13
Interacting with Anonymous Visitors
Mystery Man’s BadgesBooking engine
abandonedOn desktop,
mobile nearby
Mobile App Visit –Multi-Device
Stitching
Removed from retargeting
Manage My Booking Sent, with
personalised messaging
Returns to Mobile App to check latest
pricing. Visit is Personalised
Display Retargeting initiated. Desktop
viewed, not clicked
Site Visit on Desktop,Books Trip, Opts in
?Search on Google for Flights to LAX
© 2016 Tealium Inc. All rights reserved. | 14
Interacting with Anonymous Visitors
Browses on Mobile
Purchases on Desktop
Travelled for Business
Preferred Airport - LGW
Mystery Man’s BadgesBooking engine
abandonedOn desktop,
mobile nearby
Mobile App Visit –Multi-Device
Stitching
Removed from retargeting
Manage My Booking Sent, with
personalised messaging
Returns to Mobile App to check latest
pricing. Visit is Personalised
Display Retargeting initiated. Desktop
viewed, not clicked
Site Visit on Desktop,Books Trip, Opts in
Search on Google for Flights to LAX
Person Identified.
Profile with anonymous
history created
© 2016 Tealium Inc. All rights reserved. | 18© 2016 Tealium Inc. All rights reserved. | 18
Time for Questions?
25th January 2017
Iain Murphy, Director of Customer Success EMEA at Tealium