0years

Legacy of sustainability

let’scelebrate

innovationinspiration

1965 - 2015

Agenda

1 About TDM Berhad

2 Objectives and requirements

3 Examples of engagement

4 Q & A

About TDM Berhad

1

A leading oil palm plantation player in East Coast

• 44,005 hectares of oil palm plantation, in Terengganu & Kalimantan.

• 2 palm oil mills

100% RSPO Certified

• CoGAP, RSPO

A leading healthcare provider in East Coast

• Kuala Terengganu Specialist Hospital

• Kuantan Medical Centre

• Taman Desa Medical Centre

• Kelana Jaya Medical Centre

Successful transformation started in 2004

• Correct growth strategy

• Operational excellence

• Driven by 3Ps

0

0.5

1

1.5

2

2.5

2004 2013 2012

Market Cap (RM'bn)

0.2

1.5

• Market cap grew by 673% (22% p.a) , vs KLCI’s 90% (7% p.a), in 2004-2013 • RM1.56 of shareholder’s wealth was created• Shareholders are wealthier but TDM is leaner (Agency Cost is low)

673%

Target 2.0 Top 100

Company in Bursa

Premium

= Knowledge asset

Sustainable growth – CPO Production grew 58%

96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 F13 B14 P15 P16 P17 P18

CPO (mt'000) 51 54 52 66 63 72 76 86 93 94 88 86 117 106 108 123 113 101 119 119 125 140 157

-

20

40

60

80

100

120

140

160

180 Annual average = 112,452 mt

Annual average = 65,096 mt

+73%

Rehab started

Sustainable growth – Healthcare PBT grew 14%

2004 2005 2006 2007 2008 2009 2010 2011 2012 F2013 B2014 B2015 B2016 B2017

PBT (4,154) (926) (937) 3,027 6,106 8,334 10,697 10,606 9,991 14,010 20,000 25,000 30,000 34,000

(10,000)

(5,000)

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

RM

’00

0

Forecast

Strong growth in 2013 (PBT + 14%)

Record breaking

Effect of TDMC

Achievements acknowledged by 3rd parties

“… earnings growth over the past 4 years have been wrought by the management's pursuit of productivity gains. This is clearly seen in TDM's 4-year earnings CAGR of 35.8 per cent.”

Jupiter Securities Research 4 June 2010

“Rehabilitation of estates pays off for TDM”The Edge, 19 Disember 2011

“Both financial performance andbalance sheet have improvedsignificantly”Hong Leong Investment Research,

9 August 2011

“Successful transformation”“Plantation – Reaping the fruits of its labour”“Healthcare – Turning in a healthy profit”

TDM Unheralded Rising StarMaybank Research, 30 January 2012

Objectives & requirements

2

Objectives:

• Build brand equity:

• Raise TDM’s perceived value.

• Build emotional connection.

• Celebrate achievements.

• Recognise those who have significant contributions.

0years

Legacy of sustainability

let’scelebrate

innovationinspiration

Target audience:

• Employees & families of TDM Group of Companies & its subsidiaries,

• People of Terengganu,

• Terengganu state gov’t, shareholders, investors,

• Customers, potential customers, suppliers & business associates.

Engagement channels:

Events

Experiences

Mainstream media

Marketing collaterals.

Website

Mobile appCommemorative gift items.

Social media

Scope of work & deliverables:• Conceptualise, design, plan, execute and

manage the commemoration programme.

• Design, plan, execute and manage programme tasks, events and activities such as games, exhibitions/displays, media events, ceremonies, contests and celebration dinner.

• Plan, develop, generate, produce and publish content, including writing and editing.

• Printing, photography and videography.

• Design and produce theme, logo, commemorative collaterals, gifts, publicity tools and correspondence templates.

Duration of programme:

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

20152014

Conceptualize,Design & plan

Finale

Examples of engagements

3

Engagements should result in these impact:

• Elevates the perceived value of TDM.

• Generates PR mileage, buzz and spreads positive word-of-mouth.

• Conveys TDM’s story and brand.

• Invokes positive and active engagement.

• Builds emotional connection with TDM.

• Creative, unique, and inspiring.

• Memorable experience, leaves a feeling of wanting more.

Examples of engagements:

Media visit

Awards and recognition ceremony

Appreciation ceremony

TDM 50 Heroes

50 for 50

Heartball 50

Events

Carnival TDM50

Super 50 Shout-out

Flashback 50

#Hi50TDM

Contests

Seed 50

TDM50 website & blog

TDM50 FB page

TDM50 Youtube channel

Content Marketing

TDM50 mobile app

TDM50 Lecture series

Q & A

4

Submission of proposal

Proposals are to be submitted in two parts:1. Creative2. Commercial

Envelopes must be sealed and clearly marked:

1. TDM 50th Anniversary – Creative Proposal

2. TDM 50th Anniversary – Commercial Proposal

The creative proposal must not contain any price or cost information.

Proposals must reach TDM by 30-August, 2014.

Thank you.

The end