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Cooperation brand activation opportunities with the biggest annual culture event in Estonia.
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Short overview for marketing partners (2014)
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This presentation consists of 7 different events. All of them have separate cooperation packages:
November (13 days):
! PÖFF – The main program and competition (Tallinn and Tartu)
! JustFilm – Youth and Children Film festival (Tallinn)
! Animated Dreams – Animation films (Tallinn)
! Sleepwalkers – Short films and Student films (Tallinn)
August (6 days):
! taARTuFF – Tartu Love Film Festival (Tartu, open-air)
April (4 days):
! HÕFF – Haapsalu Horror and Fantasy Film Festival (Haapsalu)
INTRODUCTION
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PÖFF was founded in 1997 by Mrs. TIINA LOKK, who is the Festival Director and Art Director since. In 2014 the festival is organised for 18th time.
PÖFF MISSION: ! To introduce WORLD BEST CINEMA to Estonian and international
guests.
! To promote and develop cinema as FIELD OF CULTURE and quality entertainment.
! To NETWORK local and international film and cinema professionals
! To PROMOTE ESTONIAN FILM and film makers and professional services and LOCATIONS internationally
ABOUT THE FESTIVAL - PÖFF
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! PÖFF is the BIGGEST ANNUAL CULTURE EVENT in Estonia.
! PÖFF belongs officially to the WORLD TOP 50 among other 4000 film festivals organised in the world each year (rated by: FIAPF- International Federation of Film Producers Associations).
! PÖFF belongs unofficially to the WORLD TOP 15 considered on the same category as Rotterdam and Göteborg Film festival.
! PÖFF is one of the most INFLUENTIAL film event in the Northern and Eastern Europe by number of ADMISSIONS, QUALITY and VOLUME of the program.
ABOUT THE FESTIVAL - PÖFF
ABOUT THE FESTIVAL - PÖFF (main programme and sub-festivals + industry events)
Special projects
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• 100 000 + admissions PÖFF + its related events (including sub-festivals and tARTuFF)
• 77 000 + admissions in PÖFF 2013 events
• 700 + screenings
• 220 featured/full length films within 12-13 days
• 300 + persons are involved in organising PÖFF, including 250 volunteers, temps and 12 full time staff
• 1,3 m EUR budget
FACTS
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Visits 1997-2013 (PÖFF, Just Film, Animated Deams, Sleepwalkers)
2013%
2011%
2009%
2007%
2005%
2003%
2001%
1999%
1997%
77,500%71,000%73,000%
68,700%53,030%
56,427%52,330%
48,457%48,871%
47,517%47,473%
39,500%36,200%36,800%
23,600%9,500%
4,500%
!!
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International guests (professionals) 1997-2013
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INCOME (2013)
STATE BUDGET
(296 000 EUR) 23%
TICKETS (275 000 EUR)
21%
OTHER 8%
SPONSORS (280 000 EUR)
21%
EU (60 000 EUR)
8%
EMBASSIES 3% (40 000
ERU)
Other local funds 15%
TALLINN (12 000 EUR) 1%
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COSTS (2013*)
PROGRAM (film rights, logistics,
guests, special events) 36%
MARKETING 10%
CINEMA RENT 13%
OTHER FESTIVAL ORGANISING
10%
OVERHEADS (office etc)
8%
PERSONNELL (full time and temporary)
23%
Chart Title
* Estimated (fiscal year ends 31. March 2014)
SUBFESTIVALS
Subfestivals
(Separate marketing packages available for each sub-festival)
JUSTFILM Children and Youth Film Festival (since 2001)
PROGRAMME: ! 50 films (2013) ! 108 screenings ! Children film programme ! Youth film programme ! Street culture programme ! Special events VISITS: ! 14 550
PROGRAMME (2013): ! 113 short films ! 6 feature movies ! Short films by professionals ! Short films by students ! Special events VISITS: ! 1100
SLEEPWALKERS Student and Short Film Festival (since 2000)
ANIMATED DREAMS Animation films (since 1999)
PROGRAM (2013): ! 166 short films ! 6 feature movies ! 40 screenings ! Lectures and seminars ! Meetings with film makers VISITS: ! 2960
SPECIAL PROJECTS
(Special marketing packages available)
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TARTUFF Tartu Love Film Festival (since 2007)
PROGRAMME (2013): ¡ 22 feature films ¡ Documentary film program ¡ Music and other special programs ¡ Special events VISITS: ¡ 23 000
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HÕFF Haapsalu Horror and Fantasy Film Festival
PROGRAMME (2013): § 19 feature films, 10 short films § Main programme § Freak films § Special events VISITORS: § 2 499
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COOPERATION WITH PÖFF …
MARKETING OR CHARITY?
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! PROFESSIONALLY ORGANISED CULTURE EVENTS ARE NOT CHARITY EVENTS BUT VALUABLE AND UNIQUE MARKETING CHANNELS.
! CULTURE EVENTS SHOULD BE PART OF MARKETING AND MEDIA BUDGET AS WELL AS SOCIAL RESPONSIBILITY BUDGET, NOT CHARITY FUNDS.
! EVENT ORGANISER AND SPONSORS SHOULD TREAT EACH OTHER AS EQUAL PARTNERS, TO GAIN MAXIMUM BENEFITS.
MARKETING or CHARITY?
! PÖFF in NOT an MEDIA AGENCY that sells anonymous contacts.
! PÖFF offers UNIQUE SITUATION that cannot be bought for money from advertising or media agency, cannot be copied by competitors.
! PÖFF offers most valuable “FACE-TO-FACE” communication and very special moments.
! PÖFF offers collaboration and BRAND SYNERGY with its very positive and powerful brand name.
WHAT WE OFFER TO SPONSORS?
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! Positive IMAGE and PRESTIGE of the events. ! Unique brand ACTIVATION and other LIVE
MARKETING opportunities for employees and partners. Not just logo exposure.
! SOCIAL RESPONSIBILITY, positive PR. ! Opportunities to MEET THE FILM GUESTS,
joint dinners with different stakeholders and stars.
! ADDED VALUE to the guests, employees, retail campaigns.
WHAT WE OFFER TO SPONSORS?
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CATEGORIES RESERVED (2014)
! Finance/Credit/Insurance (NORDEA) ! Cars (TOYOTA) ! Hotels (NORDIC HOTEL FORUM) ! Some alcoholic beverages (TRIDENS) ! VOD and video library (STARMAN) ! Drinking water (TALLINN WATER)
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MARKETING OPPORTUNITIES
PLEASE SEE THE SEPARATE DOCUMENTS FOR DETAILS,
WHAT EACH EVENT CAN OFFER.
NEEME KARI - DIRECTOR OF DEVELOPMENT TEL: +372 503 7522 / E-MAIL: [email protected] / SKYPE: NEEMEKARI
WE WOULD BE HAPPY TO DISCUSS YOUR INTERESTS AND IDEAS FOR BEST
POSSIBLE COOPERATION.
THANK YOU!
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LETS PÖFF TOGETHER!