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Taking Your Business Digital 2
Google Hangouts on Air4th Level Digital Media
1200 – 23rd January 2015#TYBD2
4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING
Started in September 2014, we are dedicated to helping businesses and brands getting found
on the web
Currently providing digital solutions for companies in the form of articles, blogs, social
media account management and podcasts
Irish consumers have an average of 3 connected devicesIreland is 6th (out of 46
countries) globally for multi-screening
25% of Irish consumers will leave a website that is not
mobile responsive
19% of Irish smartphone users used their device during their
last purchase.
Irish consumers spent €3.7bn online in 201370% of that went out of the country. There were
massive missed opportunities. Only 25% of Irish SMEs are online
In 2007, the Irish digital economy was 2.7% of GDP. This grew to 4.4pc by 2012, valued at around €7.1bn in
trade.
The UK are already crediting the digital economy with 6pc of
GDP.
Ireland’s digital economy is forecast to be €21.1bn by 2020,
10% of GDP
MORE PROOF FROM GOOGLE
Which online sources played a part in reaching your final purchase decision?
64% of 3,112 Irish consumers surveyed by Google for their Consumer Barometer Tool used these 4 sources when researching a purchase
Where did people make their final purchase?
83% of 3,112 Irish consumers surveyed by Google for their Consumer Barometer Tool used these 4 outlets when making the final purchase
First, let’s get online…
Studies show it only takes a fraction of a second for visitors to get a 1st
impression of your site It is extremely hard to change the 1st
impression. A negative one will reduce the chance they will engage
Website
This could be your first engagement with a
new/potential customer
Do you have a website?
Does it make a good first impression?
You could do it yourself, but better if you hire a
professional. They’ll add value with design and speed
Speed
Design
WebsiteLoad time is a ranking factor in the organic
Google results and affect your AdWords score
Around 50% of visitors will leave
your site if it doesn’t load
within 3 seconds
Studies shows that indications of sincerity and
competence are key in building visitors’ initial trust
Can people find what they are looking for
and move around your site with ease?
KillerContent SEO
Content
SEO can be learned but you may need help
at the start
Develop ideas, decide the best content type and the best format to deliver the content
Killer content is about providing
solutions to peoples
problems; not pushing productSpeed
Design
Website
AmplifySocial Media
LinksContent KillerContent SEOSpeed
Design
Website
Where are your audience?
Find them thru social channels
Inbound, outbound and you linking pages within your site proves to search engines you are trustworthy, an authority
on the topic and helpful
Just because its built doesn’t mean they’ll come
FINDING YOUR AUDIENCE
TO CREATE KILLER CONTENT YOU NEED TO KNOW WHO YOU’RE
TALKING TO
What are their problems?Where
are they?
How can I help them?
What are they like? Who are
they?
WHAT ARE YOUR DIGITAL
OBJECTIVES???
CREATING KILLER CONTENT- WHAT ARE YOUR OBJECTIVES
1. Brand Awareness
2. Social Presence
3. Lead Generation
4. Audience Engagement
5. Sales/Conversions
6. Customer Retention
7. Brand Identity
8. Website Traffic
CREATE A CONTENT PLAN AND ROLL OUT STRATEGY
CREATING KILLER CONTENT- CONTENT TYPES
1. How to…
2. Lists
3. Curated content
4. Thought leadership
5. Newsjacking
6. And maybe Case Studies (I added this one)
CREATING KILLER CONTENT- CONTENT FORMATS
1. Blogs/Articles/eBooks/White Papers/Thought Pieces/Case Studies
2. Lists/Checklists/Top #’s/Surveys/Quizes/Forms/Templates
3. Newletters/Tutorials/Reviews/SWOT’s/Interviews/FAQ’s
4. Video/Podcast/Animation/GIFs
5. Memes/Infographics/Interactive Graphics
6. Anything else?
HOW DO I GET INSPIRED?
“WHAT YOU DO MAKES A DIFFERENCE, AND YOU HAVE TO DECIDE WHAT KIND OF DIFFERENCE YOU WANT TO MAKE.” - JANE GOODALL
1. Who is the best at what you want to do… Both from inside and outside your industry… What do they do/use/say?
2. Collate and audit your old and existing marketing collateral both offline and online… What do you do/use/say?
3. Did you find a gap? Close it.4. How?...
Develop ideas for content… Decide the best content type to deliver the idea… And the best format to deliver the content
CREATING KILLER CONTENT- YOUR CHECK LIST
1. Define your Customer Personas
2. Define your Digital Objectives
3. Audit and Review yours and others marketing collateral and create ideas for your new killer content
4. Develop ideas for content… Decide the best content type to deliver the idea…And the best format to deliver the content
5. Analyse, Test, Refine, Iterate
HE’S NOT LOST… …ANYMORE
4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING
Thank you for your time and attention
@GusRyan100Skype:- GusRyan100
25
This proprietary presentation is given for general informational purposes and will hopefully kick start a conversation. Not until we make an Agreement to collaborate and work together will there be any
legal obligations owed by either party of any kind whatsoever. If there’s something you like or want to know more about, give us a call. If there’s something you’re not happy about give us a call as well.
All of the information contained in the Presentation has been compiled with the best intentions but may be subject to further modification, you know how fast things can change. Any and all forward-
looking statements contained herein shall not be relied upon as facts nor relied upon as any representation of future results. We’re not telling lies we just can’t predict the future.
4th Level Digital MediaDigital | Media | Marketing
