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15.12.13 – 23.12.13
EVENT OFFLINEEVENT OFFLINEF I N A L R E P O R T
No Items Commitment Achievement AchievementKPI (%)
1Landing page for wish list
1 package(Landing page for wishlist, including
database system and integrated social
pluggins)
Done Done
2 KOLs 1020 interactions
2,994 interactions 293,5%
3 FB group 250 interactions 2,444 interactions 977,6%
4 Gift 105 gift 105 gift 100%
5 Facebook ads Added value Total reach:
130,178 users Done
OVERVIEOVERVIEWW
SYM wish listUsers who are using SYM product can access SYM wish list, leaving personal info and choosing a lucky Christmas gift
Wish list position
1. Landing page for wish listTotal users play apps: 772Winner: 105
SYM Santa Clauses down townWinners from SYM wish list activity were surprised of being
gifted by SYM Santa Clauses.SYM Santa Clauses were downtown and attract the crowd.
3 places SYM Santa Clauses passing by were: Notre Dame Cathedral, Reunification Palace and Ben Thanh market
Then SYM Santa Clauses gave a surprise to winners of wish list activity
Then SYM Santa Claus attract the crowd, bring the happiness
Real time update onlineSYM Santa Clauses impressed not only offline, but also online through SYM fan
page and through the game “Hunting SYM Santa Clauses”
Online update
Real time update on SYM fan page for user to easier “catch up” the Santa Clauses.Notre Dame Cathedral Reunification Palace Ben Thanh market
Offline SYM Santa clause hunting-The Winner of minigame on Facebook fanpage
Two fastest users who “shot” the Santa Clauses
Users hunted the SYM Santa Clauses
Offline SYM Santa clause hunting-The Winner of minigame on Facebook fanpage
Two most favorite photos voted by community
Users hunted the SYM Santa Clauses
Offline SYM Santa clause hunting-The Winner of minigame on Facebook fanpage
The winner who have best photo
Users hunted the SYM Santa Clauses
Feedback from communityOffline: the crowd was consecutively talking about SYM brand and how they were impressed by the roadshow.
Online: Users say thanks to the gifts from SYM.Users from other provinces ask SYM when SYM will come to
their town with such the activities.
Communication supportTo maximize the coverage of SYM activity, we had support from social channels like Facebook groups,
Facebook profiles and Facebook advertising
KOLs InteractionMinh Chinh 137Bj Kinh Can 2464
Ve Lanh Chanh 139Phuong Phi 149
Huynh Tan Phat 11Minh Quoc Nguyen 94
Total 2,994
KOLs
KOLs
http://goo.gl/G8csTfTotal interaction: 137
http://goo.gl/BpU4PkTotal interaction: 2,464
KOLs
http://goo.gl/wgjDbUTotal interaction: 139
KOLs
http://goo.gl/d6ZkD6Total interaction: 149
KOLs
https://www.facebook.com/phat.tran.56829/posts/269636333184807Total interaction: 11
KOLs
http://goo.gl/xLxsrETotal interaction: 94
KOLs
http://goo.gl/93Zl6UTotal interaction: 2,444
Facebook group
Facebook Ads
FACEBOOK ADS
FACEBOOK ADS
Total reach: 130,178Total like: 186Total engagement: 1,988
THANK YOUTHANK YOU