Q&Me is an online market research service provided by Asia Plus Inc. Asia Plus Inc.

Survery about Uber & Grab impact in Vietnam

Overview Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.

Survey respondent – Ride share app users

The survey is only those who have used ride-sharing apps (N=641) Q. Please choose what is applicable to you

25%

75%

I only use ride-share taxi (e.g Grab, Uber etc) I use both, regular taxi and ride-share services

Important factors in taxi-service selection 81%

47% 39% 37% 36%

50%

36% 33%

19% 26%

16%

71% 59%

50% 41%

34% 29% 32% 30% 31% 23%

14%

69%

55% 45%

38% 33% 31% 30% 30% 28% 23%

15%

Rid-sharing app user Both of ride-sharing app and taxi-users All

Rid-sharing users are more cost or promotion-oriented Q. What are important factors when you choose taxi-service

Occasions to use taxi or ride-share app

46%

38%

63%

53%

51%

34%

44%

47%

40%

20%

30%

30%

34%

45%

7%

22%

17%

17%

19%

31%

11%

Transportation from/to airport

Business transportation

Personal transportation

Short-trip

Long-trip

Peak hours

In bad weathers

Ride sharing app Traditional taxi Others

Ride-sharing apps are used particularly in personal transportation Q. Please choose what is applicable to you (N=480 those who use both of ride share app and traditional taxies only)

Taxies in use (for those who use rid-sharing apps) 63%

41%

21%

11% 9% 9% 8% 7% 7%

30%

Mai Linh Vina sun Group Taxi

Vina Taxi Sao Hanoi Taxi

Ba Sao Taxi

Noi Bai Taxi

Viet Thanh Taxi

ABC Taxi If other please specify

Mai Linh, Vina Sun are the two most popular taxi services Q. What Taxi Brand/company have you used in the past 3 months ? (N=480)

Traditional taxi usage change in last 12 month

61% mentions that the frequency of riding traditional taxies go down Q. Compared with a year ago, how did your usage of Traditional Taxi company change? (N=480 those who use both of ride share app and traditional taxies only)

30%

31%

18%

19% 2%

Much less than before

Less than before

No change

More than before

Much more than before

Application in use (past 3 monthes)

All Hanoi Ho Chi Minh 18-29 30-39 Below 9M HHI

Above 9M HHI

Grab 74% 78% 71% 78% 70% 77% 77% Uber 42% 41% 43% 37% 49% 40% 50% I don’t remember 11% 10% 12% 10% 12% 12% 11% If other please specify 2% 2% 3% 1% 3% 2% 2%

The ratio of Uber use is on the increase for the elderly and those who earn above 9M VND, although Grab is used more in general

Q. What Ride sharing (Only Cars) companies have you used in the past 3 months?

Grab vs Uber : Preferred application

68% use Grab dominantly or more often than Uber

Ho Chi

Minh Hanoi 16-19 20-29 30-39

Below 9M

VND

Above 9M

VND All

I use Grab only 30% 28% 33% 34% 24% 31% 25% 29% I mostly use Grab but also

use Uber 38% 33% 31% 38% 35% 36% 36% 36%

I use both of Grab and Uber equally 18% 24% 22% 16% 25% 19% 24% 20%

I mostly use Uber but also use Grab 11% 11% 11% 11% 11% 12% 10% 11%

I use Uber only 3% 5% 3% 2% 5% 3% 5% 4%

30%

38%

18%

11% 3%

I use grab only I mostlh use Grab but also use Uber I user both of Grab and Uber equally I mostly user Uber but also user Grab I use Grab only

Q. What Ride sharing (Only Cars) companies have you used in the past 3 months?

Grab vs. Uber Occasions (Compared to usage)

Good driving skills

Good promoti

on

Good custom

er service

Good cost

Better car

quality

Less waiting

time

Name is well-

known

More choice options (e.g car

type)

My friends / colleagu

es recommendatio

n

More drivers

I had bad

experiences using the

other app

If other please specify

Grab user 31% 44% 27% 70% 26% 40% 9% 10% 24% 41% 5% 1% Uber user 45% 46% 27% 73% 41% 34% 9% 17% 19% 39% 5% 2%

Both users choose the brand due to cost and promotions the best Q. What are the reasons that you chose the brand? Grab user = those who use Grab only and Grab mainly, Uber user = those who user Uber only and Uber mainly

Grab vs. Uber Image comparison

38% 40% 39% 38% 29% 36% 37%

57% 55% 56% 59% 61% 56% 59%

5% 5% 5% 3% 10% 8% 3%

Trustful Innovative Good quality Good pricing Strong promotion

Less waiting time

Easier to use

Uber Grab I do not know

Grab are better in all aspects. Especially strong image in promotion, pricing and easy to use

Q. What brand is suitable for the following image?

Summary •  Those who user ride-sharing app are price and promotion-oriented •  Traditional taxies are used in case of bad weathers and

transportation for / to the airport among ride-share app users •  61% of ride-sharing app user mentions that they use traditional taxi

less compared with a year ago •  The ratio of Uber use is on the increase for the elderly and those

who earn above 9M VND, although Grab is used more in general •  68% use Grab dominantly or more often than Uber •  When it comes to the images, Grab are better in all aspects,

especially strong image in promotion, pricing and easy to use

Audience Profile (N=641)

52% 48%

Age

18-29 30-39

51% 49%

City

HCM Hanoi 21%

46%

19%

9%

6%

Below 4,000,000 VND

4,000,000 - 9,000,000 VND

9,000,001 - 14,000,000 VND

14,000,001 - 20,000,000 VND

More than 20,000,000 VND

Household income

Q&Me – About Online Market Research Services

Our Solution Survey is conducted via mobile phone and the data is processed real-time

Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving

real-time analysis

Superb real-time analysis for flexible and accurate data collection

1/3 of the competitor pricing

Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 250,000 members as of July, 2017

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6% 4% 3% 3%

47%

HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 250,000 members as of July, 2017

Married Status Household income Smartphone ownership

Single, 72%

Married, 25%

Others, 3%

26%

24%

14%

15%

9%

5%

3%

4%

< 5M VND

5 - 7.5M VND

7.5 - 10M VND

10 - 15M VND

15 - 20M VND

20M-30M

30-40M

<40M

27%

25%

18%

8%

8%

6%

15%

18%

Apple

Samsung

Nokia

LG

Asus

Sony

Others

Do not own

Contact Us

URL: http://www.qandme.net Contact: info@qandme.net

Q&Me is operated by Asia Plus Inc.

Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043