Supercharging Engagement In An Unengaging Category @adamwarb

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Need

Need Have

Have

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Need

Need Have

Have

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Need Have Currency

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What’s the customer problem we’re solving?

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Storing credit

for future use

Borrowing

credit

Transferring credit

in an alternative

currency

Transferring credit

at a distance

Transferring credit

whilst present

Transferring

credit in

exchange for

goods and

services

Transferring credit

in a domestic

currency

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Spend in…

Plan Get Go Spend Return

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Spend in…

Plan Get Go Spend Return

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18

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What’s the approach?

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Minimum Viable Product

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Minimum Viable Product

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Minimum Viable Product

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”Don’t Suck”

”Be Delightful”

😀

😢

Ope

n t

he

app

Hom

epag

e

Fin

d P

rodu

cts

Vie

w P

rodu

ct I

nfo

Add

to

Bas

ket

Del

iver

y In

fo

Pay

men

t In

fo

Ch

ecko

ut

Cu

stom

er S

upp

ort

Frustrating Experience

Usable

Delightful Experience

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Many small, unquantifiable changes = quantifiable change

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Lessons

Currency is interesting (!)

Understand the job of the product

Build products people love, not tolerate

Thank You

@adamwarb

www.martechconf.com