Summers-Market Research Project

MARKET RESEARCH ON DIESEL GENERATOR MARKET IN NAVIMUMBAI

Presented byR.Manohara Krishna GantiPGDM-MarketingITM Business School

Contents

Introduction to the DG marketResearch objectivesResearch methodologyData collection Data analysis & InterpretationMajor findingsRecommendationsConclusion

.

The diesel generator set market in India is a well organized and highly competitive market.

The diesel generator set market in India can be broadly classified as small diesel generators (7.5-160)kVA), medium diesel generators (180 625kVA) and large diesel generators (750 3000kVA).

The market witnessed steady growth rates in the last decade on account of chronic power shortages and rapid growth across several segments

The total genset market is now estimated to grow steadily at a CAGR of about 10.1 percent in revenue termsbetween 2009-2015.

To find the market potential for the diesel generator market in Navi MumbaiTo improve the flow of enquiries To explore new markets Designing novel strategies for capturing the DG Market

The basic methodology used is of descriptive statisticsWhere information is collected through questionnaires from the respondentsGenerally personal interview, some times telephone interviewing.are the basic methods I used for collecting the information data is collected in two forms.They are primary data data & secondary data

Secondary data is collected through magazines journals , frost &sullivan reports.According to it, Frost & Sullivan research service titled Indian Diesel market. In this research, Frost & Sullivan's expertanalysts thoroughly examine the following market segments: 15 75 kVA, 75.1 375 kVA, 375.1 750 kVA, and 750.1 2,000 kVA.

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:By Output Range:- 15-75 kVA- 75.1-375 kVA- 375.1-750 kVA- 750.1-2,000 kVA.By End Use Vertical:- Large- and small-scale industries- Hospitality- Real estate- Commercial and residential- Hospitals and healthcare- Retail and restaurants

The primary data is collected approximately from 216 respondents making sample size as 216 respondentsData is collected through personal interviews with maintenance mangers sometimes also through through telephone interviewing

Data is collected from various regions of Navimumbai they are Kharghar , Vashi, Ghansoli ,Bhiwandi, kalyan , kopparkhairne

I had collected information from various sectors like Warehouses & industries at Bhiwandi , construction companies in VashiIT sector in Ghansoli,commercial complexes ,banks etcI had telephone interviewed some of the respondents for information

USAGE OF GENSET BRAND IN WAREHOUSES

Chart1

9

18

2

2

1

1

1

Sheet7

Row LabelsSum of KVA

CUMMINS POWERICA200

ELEMAX

HONDA

KIRLOSJKAR GREEN7.5

KIRLOSKAR260

KIRLOSKAR GREEN30

KIRLOSKAR GREENKALA

MAHINDRA

MAHINDRA-POWERSOL

Grand Total497.5

Sheet8


GREAVES320

ASHOK LEYLAND60

AUTOMECH

CROMPTON GREAVES

CUMMINS50

CUMMINS25

CUMMINS JAKSON125

CUMMINS POWERICA227

CUMMINS JAKSON405

CUMMINS POWERICA11910

CUMMINS SUDHIR175

CUMMINS SUDIR1592.5

CUMMINSPOWERICA325

CUMMINS-SUDHIR20

ELEMAX

ERAM GENSETS250

FG WILSON1450

GMMCO725

GREVES COTTON25

HONDA

HONDA

KIRLOSJKAR GREEN7.5

KIRLOSKAR522.5

KIRLOSKAR GREEN1342.5


KIRLOSKAR GREENKALA

KIRLOSKARGREEN700

MAHENDRA0

MAHINDRA50

MAHINDRA POWERSOL207.5

MAHINDRA-POWERSOL

MTU2000

PELICAN

STERLING275

VIBROPOWER375

VOLTEM1100

Grand Total27473

Sheet1

SNOCOMPANY NAMEGENSET COMPNAYKVAno of yearsRATING OF PERFORMANCECOMPANY AMCRATING FOR SERVICEPRIVATE AMCDELIVERYSPARE PARTS ACCESIBILITYFUEL EFFECIENCYfrequency in servicingMAJOR ISSUESDECISION MAKER

1REDINGTONKIRLOSKAR GREEN7.588NO8YES4IN TERMS OF MOONTHS IN A YEAR

2SRINIVAS PAPER INDUSTRYKIRLOSKAR7.539yes8442

3SILVER STEELKIRLOSKAR GREEN1039YES9443

4KANSAI NEROLACMAHENDRA10310YES10441

5GLOBE COMPLEXKIRLOSKAR1519YES43

6FUTURE SUPPLY CHAINSKIRLOSKAR GREEN1529NO4

7PLATINUM PARKKIRLOSKAR GREEN1519yes8442

8VECTOR PROJECT(W)KIRLOSKAR GREEN153.57NO6441

9NEW AGE FIRE PROTECTION WAREHOUSE PVT LTDASHOK LEYLAND152.52YES8133

10HURTADO IMPEX PVT LTDKIRLOSKAR GREEN1556NO234BAD SERVICE

11GREEN PLANTKIRLOSKAR GREEN1638NO443

12SUNPHARMACUMMINS-SUDHIR2018YES8336DELIVERY IS LATE & SERVICE PROCESS IS COMPLICATED

13SBIKIRLOSKAR GREEN2019YES3

14MAXMOBILEGREVES COTTON251NO3

15JASMINE STATIONARIESCUMMINS POWERICA2529YES32312SERVICE IS BAD

16CHETAK LOGISTICSKIRLOSKAR2519YES4

17IT PARKKIRLOSKAR GREEN250.69YES42

18AMERICARES(NGO)CUMMINS POWERICA255.58NO436

19ARK WAREHOUSECUMMINS POWERICA25210NO8236

20GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA250.58YES8433

21AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA250.16YES2.5

22TCI SUPPLY CHAINSKIRLOSKAR GREEN308YES84

23ABHUDAYA BANKKIRLOSKAR GREEN3039YES8443

24TORRENT PHARMAKIRLOSKAR GREEN3059YES32

25BELMONT SUITECUMMINS POWERICA3089NO2.53

26KOTAK BANKKIRLOSKAR GREEN3019yes33

27YES BANKCUMMINS JAKSON3019YES9443

28SHREYA LABEL TECHKIRLOSKAR GREEN3059NO9443

29VASHI INFOTECH PARKKIRLOSKAR GREEN352YES4

30SKY GROUPKIRLOSKAR GREENKALA4028YES34

31PRINT WORLDMAHINDRA-POWERSOL4028YES4

32COLGATEKIRLOSKAR4059YES3.52

33INDUS TOWERSKIRLOSKAR4059YES4

34INTEREMKIRLOSKAR GREEN402YES4

35BSEL COMLEXCUMMINS POWERICA401YES3

36KNIT-O- KRAFTCUMMINS POWERICA40210YES10446SATISFIED FULLY

37RICKET BENICKSERKIRLOSKAR GREEN401.68YES8443

38GODREJASHOK LEYLAND4519YES4

39CYBER STARHONDA505NO3

40INDUS TOWERSMAHINDRA5058YES43

41ABBOT HEALTH CAREKIRLOSKAR GREEN5079YES3

42FEDERAL BANKHONDA5039yes

43SRL DIAGNOSTICS LTDCUMMINS SUDHIR5049YES9446

44APOLLOHONDA5025NO8443

45IDBI BANKCUMMINS JAKSON503YES

46kalyan janatha bankCUMMINS POWERICA501YES

47SAI GARMNETSKIRLOSKAR6089YES

48JAYASHREE WAREHOUSECUMMINS POWERICA6068YES10343

49NISHAN GARMENTSKIRLOSKAR GREEN6077NO342SERVICE IS COSTLY

50SRL DIAGNOSTICS LTDCUMMINS POWERICA62.549YES96

51GODREJCUMMINS POWERICA62.557YS4

52SBICUMMINS POWERICA62.528no

53KIRLOSKAR GREEN62.539YES3

54GOOD N -WAREHOUSECUMMINS POWERICA62.53.65NO223SERVICE IS COSTLY & UNAVAILABILIYTY OF SPARE PARTS

55UNITED TEXTILE MILLSKIRLOSKAR GREEN62.559NO343

56CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.528YES734

57metro railwaysCUMMINS POWERICA62.52NO

58MAHARASTRA CO.OP BANK(KHARGHAR)MAHINDRA POWERSOL62.52YES

59HINDWAREKIRLOSKAR82.529NOYES

60PLATINUM PARKMAHINDRA POWERSOL82.51YES

61KANCHAN PHARMACUMMINS SUDIR82.5510NO7131SPARE PARTS UN AVAILABILTY COSTLY SERVICE, BAD COMMUNICATION

62RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.50.59YES10321SPARE PARTS DELAY 7 FUEL CONSUMPTION IS HIGH

63AXIS BANKCUMMINS JAKSON82.52YES

64HDFC BANK(KHARGHAR)CUMMINS SUDIR82.52YES

65AMARESH NEONPELICAN1004NO

66CROMA-VASHIVOLTEM1006YES

67AXIS BANKKIRLOSKAR GREEN10019yes2

68GS SOFTWARECUMMINS POWERICA1002YES

69HAFLELE HOMEKIRLOSKAR GREEN120310yes10446SATISFIED

70VIJAY SALESKIRLOSKAR GREEN125109YES8

71SUPER COOLERSMAHINDRA1250.59yes9

72D MARTCUMMINS POWERICA1252YES

73BHOOMI TOWERSKIRLOSKAR GREEN12579YES8441

74BSEL COMLEXCUMMINS SUDHIR1252YES

75PLATINUM PARKGMMCO1254YES

76PLATINUM PARKKIRLOSKAR GREEN1253YES

77PLATINUM PARKCUMMINS POWERICA1252YES

78PLATINUM PARKCUMMINS JAKSON1251YES


80VASHI PLAZAMAHINDRA POWERSOL1251YES

81CUMMINS JAKSON1251NO

82MAHESH TUTORIALSCUMMINS POWERICA12569yes2

83MAHARASTRA CO.OP BANKKIRLOSKAR GREEN12588yes2

84INDUSIND BANKCUMMINS POWERICA12519yes2

85CITI BANKKIRLOSKAR GREEN12559yes3

86PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN12525YES10331

87SONA SYNTHETICSKIRLOSKAR GREEN12537YES7443KIRLISKAR IS BEST

88PMC BANKKIRLOSKAR GREEN12528YES7342

89SUBWAYKIRLOSKAR GREEN12518NO

90NKSGB BANKCUMMINS POWERICA1252YES

91QUALITY COMPANYCUMMINS POWERICA1252YES

92S.J PHARMACUMMINS JAKSON1252YESB N

93SOFTWARE SOLTUIONSKIRLOSKARGREEN1253YES

94TECH PARKCUMMINS POWERICA1252YES

95TECH PARKCROMPTON GREAVES1252YES

96CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN1251YES

97DMART(KHARGHAR)CUMMINSPOWERICA1252YES

98DMART(KALYAN)CUMMINS POWERICA1252YES

99DMART(VASHI)CUMMINS POWERICA1252YES

100SIDDHARTH FABCUMMINS POWERICA16248NO233SERVUCE IS COSTLY

101CIPLACUMMINS POWERICA2001.59YES9

102SV MEHERKIRLOSKAR20019YES

103NEW GARMENTKIRLOSKAR2006NO

104BSEL COMLEXCUMMINS POWERICA2003YES

105BSEL COMLEXKIRLOSKAR GREEN2004YES

106PLATINUM PARKCUMMINSPOWERICA2004YES


108GPCL COMPANYCUMMINS POWERICA20049yes

109TECH PARKKIRLOSKARGREEN2003YESREMARKS

110TECH PARKKIRLOSKARGREEN2005YES

111MAXUS THEATREKIRLOSKAR GREEN2005NO

112SIEMENS LTDKIRLOSKAR GREEN22058YES3

113BSEL COMLEXERAM GENSETS2506YES



116SARASWAT INFOTECHCUMMINS POWERICA25079yes3

117SHREE COMPLEXKIRLOSKARGREEN2504NO

118PLATINUM PARKSTERLING2754YES

119SARASWAT BANKCUMMINS POWERICA32079yes3

120APEEJAY BUSINESS COMPLEXGREAVES32058yes2

121HEXAWARE TECHVIBROPOWER37577YES7326


123BIG BAZZARKIRLOSKAR GREEN50058YES8441

124GLOMAXKIRLOSKAR GREEN50069YES9443

125INOXKIRLOSKAR GREEN50029YES9451

126HASIMKURA TEA INDUSTRYCUMMINS POWERICA5005

127HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA5009FYES9236

128PANACEA BIOTECHCUMMINS SUDIR50058yes9331purchasing manager

129LITTLE WORLDKIRLOSKAR GREEN60059YES3

130EASY DAYKIRLOSKAR GREEN60029YES9341

131HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA50099YES9236purchsasing managerSPARE PART AVAILABILITY IS LESS

132HEXAWARE TECHGMMCO60027YES94512FUEL EFFICIUENCY IS GOOD &PRICE IS ALSO GOOD

133RAMADA MOTOR HOTELSCUMMINS POWERICA625310YES10221purchsasing manager

134FAME MALLCUMMINS POWERICA63058YES8321purchsasing manager

135CENTER ONE MALLVOLTEM10004

136RAGHULEELA MALLCUMMINS POWERICA101058YES8231purchasing manager


138BSEL COMLEXFG WILSON14504

139DNA NEWSPAPERCUMMINS POWERICA150078no5236purchasing managerSERVICE &SPARE PARTS DELIVERY HAS TO BE IMPROVED

140IT PARKMTU20005

141IT PARK @ RAGHULEELA MALLMTU200058YES8441

142PN WRITER WAREHOUSECUMMINS POWERICA302029yes9331PURCHASING MANAGER

143NISSAN PAINTSELEMAX36NO8

144MONJINIS INDUSTRYKILOSKAR GREEN50028YES8553PURCHASING MANAGER

MONJINIS INDUSTRYKIRLOSKAR GREEN20028YES8553PURCHASING MANAGER

Sheet2

SNOCOMPANY NAMEGENSET COMPANYKVANUMBEROF GENSETS

26GODREJCUMMINS POWERICA62.5PAST

GODREJASHOK LEYLAND45PRESENT

27INTEREMKIRLOSKAR GREEN

28FUTURE SUPPLY CHAINSKIRLOSKAR GREEN15

29SILVER STEELKIRLOSKAR GREEN10

30D MARTCUMMINS POWERICA125

31SBICUMMINS POWERICA62.5

32BHOOMI TOWERSKIRLOSKAR GREEN

33ABHUDAYA BANKKIRLOSKAR GREEN30

34LITTLE WORLDKIRLOSKAR GREEN6603CUMMINSKIRLOSKARMAHINDRAGREAVESASHOK LEY LANDGMMCOVOLTEMVIBROPOWERERAMMTUFG WILSONPETROL GENERATORS

35EMENS LT\DKIRLOSKAR GREEN220544143222111118

36ABBOT HEALTH CAREKIRLOSKAR GREEN50

KIRLOSKAR GREEN62.5

37TORRENT PHARMAKIRLOSKAR GREEN30

KIRLOSKAR GREEN25

38BEMONT SUITECUMMINS POWERICA30

39BSEL COMLEXCUMMINS POWERICA40

40BSEL COMLEXCUMMINS SUDHIR125

41BSEL COMLEXERAM GENSETS250



44BSEL COMLEXKIRLOSKAR GREEN

45PLATINUM PARKCUMMINSPOWERICA200

46PLATINUM PARKGMMCO125

Sheet3

SNOCOMPANY NAMEGENSET COMPANYKVA

47PLATINUM PARKSTERLING275

48PLATINUM PARKCUMMINS POWERICA380

49PLATINUM PARKMAHINDRA POWERSOL82.5




53PLATINUM PARKKIRLOSKAR GREEN


55PLATINUM PARKCUMMINS JAKSON125


57PLATINUM PARKKIRLOSKAR GREEN15

58VASHI INFOTECH PARKKIRLOSKAR GREEN


60CROMA-VASHIVOLTEM100

61VASHI PLAZAMAHINDRA POWERSOL125

AUTOMECH

62CUMMINS JAKSON125

63AXIS BANKKIRLOSKAR GREEN100

64MAHESH TUTORIALSCUMMINS POWERICA125

66SARASWAT BANKCUMMINS POWERICA320

67SARASWAT INFOTECHCUMMINS POWERICA250

68APEEJAY BUSINESS COMPLEXGREAVES320

69GPCL COMPANYCUMMINS POWERICA200

70MAHARASTRA CO.OP BANKKIRLOSKAR GREEN125

Sheet4


72CITI BANKKIRLOSKAR GREEN125

73KOTAK BANKKIRLOSKAR GREEN

74SBIKIRLOSKAR GREEN20

75FEDERAL BANKHONDA

76SRL DIAGNOSTICS LTDCUMMINS SUDHIR50

77YES BANKCUMMINS JAKSON30

78RAGHULEELA MALLCUMMINS POWERICA10103

79FAME MALLCUMMINS POWERICA630

80BIG BAZZARKIRLOSKAR GREEN500

81GLOMAXKIRLOSKAR GREEN500

82INOXKIRLOSKAR GREEN500

83EASY DAYKIRLOSKAR GREEN600

84GREEN PLANTKIRLOSKAR GREEN16

85HAFLELE HOMEKIRLOSKAR GREEN120

86AMERICARESCUMMINS25

87VECTOR PROJECT(W)KIRLOSKAR GREEN15

88APOLLOHONDA

89IT PARKMTU20003

90JAYASHREE WAREHOUSECUMMINS POWERICA60

91NISHAN GARMENTSKIRLOSKAR GREEN60

92GOOD N -WAREHOUSECUMMINS POWERICA62.5

93NEW AGE WAREHOUSE PVT LTDASHOK LEYLAND15

94HURTADO IMPEX PVT LTDKIRLOSKAR GREEN15

95KANSAI NEROLACMAHENDRA10KVA

Sheet5


96SIDDHARTH FABCUMMINS POWERICA162

97ARK WAREHOUSECUMMINS POWERICA25

98PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN

99KNIT-O- KRAFTCUMMINS POWERICA40

100GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA25

101RICKET BENICKSERKIRLOSKAR GREEN40

102KANCHAN PHARMACUMMINS SUDIR82.5

103SONA SYNTHETICSKIRLOSKAR GREEN125

104UNITED TEXTILE MILLSKIRLOSKAR GREEN62.5

105RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.5

106SHREYA LABEL TECH PVT.LTDKIRLOSKAR GREEN30

107HASIMKURA TEA INDUSTRYCUMMINS POWERICA

108AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA25

106HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA6002

1HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA500

107HEXAWARE TECHGMMCO600

108HEXAWARE TECHVIBROPOWER3752

109RAMADA MOTOR HOTELSCUMMINS POWERICA625

110PN WRITER WAREHOUSECUMMINS POWERICA3020

111DNA NEWSPAPERCUMMINS POWERICA15002

112PANACEA BIOTECHCUMMINS SUDIR1010

PANACEA BIOTECHCUMMINS SUDIR500

113PMC BANKKIRLOSKAR GREEN125

114SUBWAYKIRLOSKAR GREEN125

115NKSGB BANKCUMMINS POWERICA125

Sheet6

SNOCOMPANY NAMEGENSET COMPANY NAMEKVAIF MORE THAN ONE GENERATOR

116CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.5

117QUALITY COMPANYCUMMINS POWERICA125

118S.J PHARMACUMMINS JAKSON125

119SOFTWARE SOLTUIONSKIRLOSKARGREEN125

120TECDH PARKKIRLOSKARGREEN200

121TECH PARKCUMMINS POWERICA125

122TECH PARKKIRLOSKARGREEN

123TECH PARKCROMPTON GREAVES

124GS SOFTWARECUMMINS POWERICA100

125CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN125

126SHREE COMPLEXKIRLOSKARGREEN250

127DMART(KHARGHAR)CUMMINSPOWERICA125

128DMART(KALYAN)CUMMINS POWERICA125

129DMART(VASHI)CUMMINS POWERICA125

130

Sheet6

Sheet9

15

15

15

15

15

15

16

20

20

25

25

25

25

25

25

25

25

30

30

30

30

30

30

30

35

40

7.5 7.5 10 10

KVA

Sheet10

7.5

Sheet11

0

0.16

0.5

0.5

0.5

0.6

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1.5

1.6

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2.5

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3.5

3.6

4

4

4

4

4

4

4

4

4

4

4

4

4

4

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5.5

6

6

6

6

6

6

7

7

7

7

7

7

7

8

8

8

8

9

9

10

Sheet11

15

15

15

15

15

15

16

20

20

25

25

25

25

25

25

25

25

30

30

30

7.5 7.5 10 10

50

50

50

50

50

50

50

60

60

60

62.5

62.5

62.5

62.5

62.5

62.5

62.5

62.5

62.5

82.5

82.5

82.5

82.5

82.5

100-600 KVA25-60 KVA62.5-82.5 KVA7.5- 20 KVA620-3020 KVA

6836151312

KIRLOSKARPOWERICAJAKSONSUDIRMAHINDRAGREAVESASHOKMTUGMMCOSTERLINGFG WILSONVOLTEMHONDAELEMAXVIBRO POWERPELICANERAM

45446766322211231111

WARE HOUSES

CUMMINSKIRLOSKARMAHINDRAASHOK LEY LANDGREAVES COTTONASHOKLEYLANDPELICAN

91822111

IT SECTOR40

CUMMINSKIRLOSKARMAHINDRAMTUFG WILSONERAMCROMPTONGMMCOSTERLINGVIBROPOWER

21922111111

BANKS15

CUMMINSKIRLOSKARMAHINDRAHONDA

6617.5- 20 KVA620-3020

COMPANY AMCPRIVATE AMC13

11

20

18

23

21

CONSTRUCTIONSEGMENT30

KIRLOSKARCUMMINSGREAVEST.R.WALKAR

27111

GENSET BRAND USAGE

WARE HOUSES

QUANTITY OF GENSETS

KVA USAGE

IT SECTOR

KVA USAGE

CONSTRUCTION SEGMENT

DATA ANALYSIS & INTERPRETATION

Chart1

27

1

1

1


KIRLOSKAR90%

T.R.WALKAR3%

Sheet7


CUMMINS POWERICA200

ELEMAX

HONDA

KIRLOSJKAR GREEN7.5

KIRLOSKAR260

KIRLOSKAR GREEN30

KIRLOSKAR GREENKALA

MAHINDRA

MAHINDRA-POWERSOL

Grand Total497.5

Sheet8


GREAVES320

ASHOK LEYLAND60

AUTOMECH

CROMPTON GREAVES

CUMMINS50

CUMMINS25

CUMMINS JAKSON125

CUMMINS POWERICA227

CUMMINS JAKSON405

CUMMINS POWERICA11910

CUMMINS SUDHIR175

CUMMINS SUDIR1592.5

CUMMINSPOWERICA325

CUMMINS-SUDHIR20

ELEMAX

ERAM GENSETS250

FG WILSON1450

GMMCO725

GREVES COTTON25

HONDA

HONDA

KIRLOSJKAR GREEN7.5

KIRLOSKAR522.5



KIRLOSKAR GREENKALA

KIRLOSKARGREEN700

MAHENDRA0

MAHINDRA50

MAHINDRA POWERSOL207.5

MAHINDRA-POWERSOL

MTU2000

PELICAN

STERLING275

VIBROPOWER375

VOLTEM1100

Grand Total27473

Sheet1

SNOCOMPANY NAMEGENSET COMPNAYKVAno of yearsRATING OF PERFORMANCECOMPANY AMCRATING FOR SERVICEPRIVATE AMCDELIVERYSPARE PARTS ACCESIBILITYFUEL EFFECIENCYfrequency in servicingMAJOR ISSUESDECISION MAKER

1REDINGTONKIRLOSKAR GREEN7.588NO8YES4IN TERMS OF MOONTHS IN A YEAR

2SRINIVAS PAPER INDUSTRYKIRLOSKAR7.539yes8442

3SILVER STEELKIRLOSKAR GREEN1039YES9443

4KANSAI NEROLACMAHENDRA10310YES10441

5GLOBE COMPLEXKIRLOSKAR1519YES43

6FUTURE SUPPLY CHAINSKIRLOSKAR GREEN1529NO4

7PLATINUM PARKKIRLOSKAR GREEN1519yes8442

8VECTOR PROJECT(W)KIRLOSKAR GREEN153.57NO6441

9NEW AGE FIRE PROTECTION WAREHOUSE PVT LTDASHOK LEYLAND152.52YES8133

10HURTADO IMPEX PVT LTDKIRLOSKAR GREEN1556NO234BAD SERVICE

11GREEN PLANTKIRLOSKAR GREEN1638NO443

12SUNPHARMACUMMINS-SUDHIR2018YES8336DELIVERY IS LATE & SERVICE PROCESS IS COMPLICATED

13SBIKIRLOSKAR GREEN2019YES3

14MAXMOBILEGREVES COTTON251NO3

15JASMINE STATIONARIESCUMMINS POWERICA2529YES32312SERVICE IS BAD

16CHETAK LOGISTICSKIRLOSKAR2519YES4

17IT PARKKIRLOSKAR GREEN250.69YES42

18AMERICARES(NGO)CUMMINS POWERICA255.58NO436

19ARK WAREHOUSECUMMINS POWERICA25210NO8236

20GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA250.58YES8433

21AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA250.16YES2.5

22TCI SUPPLY CHAINSKIRLOSKAR GREEN308YES84

23ABHUDAYA BANKKIRLOSKAR GREEN3039YES8443

24TORRENT PHARMAKIRLOSKAR GREEN3059YES32

25BELMONT SUITECUMMINS POWERICA3089NO2.53

26KOTAK BANKKIRLOSKAR GREEN3019yes33

27YES BANKCUMMINS JAKSON3019YES9443

28SHREYA LABEL TECHKIRLOSKAR GREEN3059NO9443

29VASHI INFOTECH PARKKIRLOSKAR GREEN352YES4

30SKY GROUPKIRLOSKAR GREENKALA4028YES34

31PRINT WORLDMAHINDRA-POWERSOL4028YES4

32COLGATEKIRLOSKAR4059YES3.52

33INDUS TOWERSKIRLOSKAR4059YES4

34INTEREMKIRLOSKAR GREEN402YES4

35BSEL COMLEXCUMMINS POWERICA401YES3

36KNIT-O- KRAFTCUMMINS POWERICA40210YES10446SATISFIED FULLY

37RICKET BENICKSERKIRLOSKAR GREEN401.68YES8443

38GODREJASHOK LEYLAND4519YES4

39CYBER STARHONDA505NO3

40INDUS TOWERSMAHINDRA5058YES43

41ABBOT HEALTH CAREKIRLOSKAR GREEN5079YES3

42FEDERAL BANKHONDA5039yes

43SRL DIAGNOSTICS LTDCUMMINS SUDHIR5049YES9446

44APOLLOHONDA5025NO8443

45IDBI BANKCUMMINS JAKSON503YES

46kalyan janatha bankCUMMINS POWERICA501YES

47SAI GARMNETSKIRLOSKAR6089YES

48JAYASHREE WAREHOUSECUMMINS POWERICA6068YES10343

49NISHAN GARMENTSKIRLOSKAR GREEN6077NO342SERVICE IS COSTLY

50SRL DIAGNOSTICS LTDCUMMINS POWERICA62.549YES96

51GODREJCUMMINS POWERICA62.557YS4

52SBICUMMINS POWERICA62.528no

53KIRLOSKAR GREEN62.539YES3

54GOOD N -WAREHOUSECUMMINS POWERICA62.53.65NO223SERVICE IS COSTLY & UNAVAILABILIYTY OF SPARE PARTS

55UNITED TEXTILE MILLSKIRLOSKAR GREEN62.559NO343

56CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.528YES734

57metro railwaysCUMMINS POWERICA62.52NO

58MAHARASTRA CO.OP BANK(KHARGHAR)MAHINDRA POWERSOL62.52YES

59HINDWAREKIRLOSKAR82.529NOYES

60PLATINUM PARKMAHINDRA POWERSOL82.51YES

61KANCHAN PHARMACUMMINS SUDIR82.5510NO7131SPARE PARTS UN AVAILABILTY COSTLY SERVICE, BAD COMMUNICATION

62RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.50.59YES10321SPARE PARTS DELAY 7 FUEL CONSUMPTION IS HIGH

63AXIS BANKCUMMINS JAKSON82.52YES

64HDFC BANK(KHARGHAR)CUMMINS SUDIR82.52YES

65AMARESH NEONPELICAN1004NO

66CROMA-VASHIVOLTEM1006YES

67AXIS BANKKIRLOSKAR GREEN10019yes2

68GS SOFTWARECUMMINS POWERICA1002YES

69HAFLELE HOMEKIRLOSKAR GREEN120310yes10446SATISFIED

70VIJAY SALESKIRLOSKAR GREEN125109YES8

71SUPER COOLERSMAHINDRA1250.59yes9

72D MARTCUMMINS POWERICA1252YES

73BHOOMI TOWERSKIRLOSKAR GREEN12579YES8441

74BSEL COMLEXCUMMINS SUDHIR1252YES

75PLATINUM PARKGMMCO1254YES

76PLATINUM PARKKIRLOSKAR GREEN1253YES




80VASHI PLAZAMAHINDRA POWERSOL1251YES

81CUMMINS JAKSON1251NO

82MAHESH TUTORIALSCUMMINS POWERICA12569yes2

83MAHARASTRA CO.OP BANKKIRLOSKAR GREEN12588yes2

84INDUSIND BANKCUMMINS POWERICA12519yes2

85CITI BANKKIRLOSKAR GREEN12559yes3

86PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN12525YES10331

87SONA SYNTHETICSKIRLOSKAR GREEN12537YES7443KIRLISKAR IS BEST

88PMC BANKKIRLOSKAR GREEN12528YES7342

89SUBWAYKIRLOSKAR GREEN12518NO

90NKSGB BANKCUMMINS POWERICA1252YES

91QUALITY COMPANYCUMMINS POWERICA1252YES

92S.J PHARMACUMMINS JAKSON1252YESB N

93SOFTWARE SOLTUIONSKIRLOSKARGREEN1253YES

94TECH PARKCUMMINS POWERICA1252YES

95TECH PARKCROMPTON GREAVES1252YES

96CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN1251YES

97DMART(KHARGHAR)CUMMINSPOWERICA1252YES

98DMART(KALYAN)CUMMINS POWERICA1252YES

99DMART(VASHI)CUMMINS POWERICA1252YES

100SIDDHARTH FABCUMMINS POWERICA16248NO233SERVUCE IS COSTLY

101CIPLACUMMINS POWERICA2001.59YES9

102SV MEHERKIRLOSKAR20019YES

103NEW GARMENTKIRLOSKAR2006NO

104BSEL COMLEXCUMMINS POWERICA2003YES

105BSEL COMLEXKIRLOSKAR GREEN2004YES

106PLATINUM PARKCUMMINSPOWERICA2004YES


108GPCL COMPANYCUMMINS POWERICA20049yes

109TECH PARKKIRLOSKARGREEN2003YESREMARKS

110TECH PARKKIRLOSKARGREEN2005YES

111MAXUS THEATREKIRLOSKAR GREEN2005NO

112SIEMENS LTDKIRLOSKAR GREEN22058YES3

113BSEL COMLEXERAM GENSETS2506YES



116SARASWAT INFOTECHCUMMINS POWERICA25079yes3

117SHREE COMPLEXKIRLOSKARGREEN2504NO

118PLATINUM PARKSTERLING2754YES

119SARASWAT BANKCUMMINS POWERICA32079yes3

120APEEJAY BUSINESS COMPLEXGREAVES32058yes2

121HEXAWARE TECHVIBROPOWER37577YES7326


123BIG BAZZARKIRLOSKAR GREEN50058YES8441

124GLOMAXKIRLOSKAR GREEN50069YES9443

125INOXKIRLOSKAR GREEN50029YES9451

126HASIMKURA TEA INDUSTRYCUMMINS POWERICA5005

127HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA5009FYES9236


129LITTLE WORLDKIRLOSKAR GREEN60059YES3

130EASY DAYKIRLOSKAR GREEN60029YES9341

131HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA50099YES9236purchsasing managerSPARE PART AVAILABILITY IS LESS

132HEXAWARE TECHGMMCO60027YES94512FUEL EFFICIUENCY IS GOOD &PRICE IS ALSO GOOD

133RAMADA MOTOR HOTELSCUMMINS POWERICA625310YES10221purchsasing manager

134FAME MALLCUMMINS POWERICA63058YES8321purchsasing manager


136RAGHULEELA MALLCUMMINS POWERICA101058YES8231purchasing manager



139DNA NEWSPAPERCUMMINS POWERICA150078no5236purchasing managerSERVICE &SPARE PARTS DELIVERY HAS TO BE IMPROVED

140IT PARKMTU20005

141IT PARK @ RAGHULEELA MALLMTU200058YES8441

142PN WRITER WAREHOUSECUMMINS POWERICA302029yes9331PURCHASING MANAGER

143NISSAN PAINTSELEMAX36NO8

144MONJINIS INDUSTRYKILOSKAR GREEN50028YES8553PURCHASING MANAGER

MONJINIS INDUSTRYKIRLOSKAR GREEN20028YES8553PURCHASING MANAGER

Sheet2

SNOCOMPANY NAMEGENSET COMPANYKVANUMBEROF GENSETS

26GODREJCUMMINS POWERICA62.5PAST

GODREJASHOK LEYLAND45PRESENT

27INTEREMKIRLOSKAR GREEN

28FUTURE SUPPLY CHAINSKIRLOSKAR GREEN15

29SILVER STEELKIRLOSKAR GREEN10

30D MARTCUMMINS POWERICA125

31SBICUMMINS POWERICA62.5

32BHOOMI TOWERSKIRLOSKAR GREEN

33ABHUDAYA BANKKIRLOSKAR GREEN30

34LITTLE WORLDKIRLOSKAR GREEN6603CUMMINSKIRLOSKARMAHINDRAGREAVESASHOK LEY LANDGMMCOVOLTEMVIBROPOWERERAMMTUFG WILSONPETROL GENERATORS

35EMENS LT\DKIRLOSKAR GREEN220544143222111118

36ABBOT HEALTH CAREKIRLOSKAR GREEN50

KIRLOSKAR GREEN62.5

37TORRENT PHARMAKIRLOSKAR GREEN30

KIRLOSKAR GREEN25

38BEMONT SUITECUMMINS POWERICA30


40BSEL COMLEXCUMMINS SUDHIR125

41BSEL COMLEXERAM GENSETS250



44BSEL COMLEXKIRLOSKAR GREEN

45PLATINUM PARKCUMMINSPOWERICA200

46PLATINUM PARKGMMCO125

Sheet3


47PLATINUM PARKSTERLING275


49PLATINUM PARKMAHINDRA POWERSOL82.5




53PLATINUM PARKKIRLOSKAR GREEN




57PLATINUM PARKKIRLOSKAR GREEN15

58VASHI INFOTECH PARKKIRLOSKAR GREEN


60CROMA-VASHIVOLTEM100

61VASHI PLAZAMAHINDRA POWERSOL125

AUTOMECH

62CUMMINS JAKSON125

63AXIS BANKKIRLOSKAR GREEN100

64MAHESH TUTORIALSCUMMINS POWERICA125

66SARASWAT BANKCUMMINS POWERICA320

67SARASWAT INFOTECHCUMMINS POWERICA250

68APEEJAY BUSINESS COMPLEXGREAVES320

69GPCL COMPANYCUMMINS POWERICA200

70MAHARASTRA CO.OP BANKKIRLOSKAR GREEN125

Sheet4


72CITI BANKKIRLOSKAR GREEN125

73KOTAK BANKKIRLOSKAR GREEN

74SBIKIRLOSKAR GREEN20

75FEDERAL BANKHONDA

76SRL DIAGNOSTICS LTDCUMMINS SUDHIR50

77YES BANKCUMMINS JAKSON30

78RAGHULEELA MALLCUMMINS POWERICA10103

79FAME MALLCUMMINS POWERICA630

80BIG BAZZARKIRLOSKAR GREEN500

81GLOMAXKIRLOSKAR GREEN500

82INOXKIRLOSKAR GREEN500

83EASY DAYKIRLOSKAR GREEN600

84GREEN PLANTKIRLOSKAR GREEN16

85HAFLELE HOMEKIRLOSKAR GREEN120

86AMERICARESCUMMINS25

87VECTOR PROJECT(W)KIRLOSKAR GREEN15

88APOLLOHONDA

89IT PARKMTU20003

90JAYASHREE WAREHOUSECUMMINS POWERICA60

91NISHAN GARMENTSKIRLOSKAR GREEN60

92GOOD N -WAREHOUSECUMMINS POWERICA62.5

93NEW AGE WAREHOUSE PVT LTDASHOK LEYLAND15

94HURTADO IMPEX PVT LTDKIRLOSKAR GREEN15

95KANSAI NEROLACMAHENDRA10KVA

Sheet5


96SIDDHARTH FABCUMMINS POWERICA162

97ARK WAREHOUSECUMMINS POWERICA25

98PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN

99KNIT-O- KRAFTCUMMINS POWERICA40

100GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA25

101RICKET BENICKSERKIRLOSKAR GREEN40

102KANCHAN PHARMACUMMINS SUDIR82.5

103SONA SYNTHETICSKIRLOSKAR GREEN125

104UNITED TEXTILE MILLSKIRLOSKAR GREEN62.5

105RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.5

106SHREYA LABEL TECH PVT.LTDKIRLOSKAR GREEN30

107HASIMKURA TEA INDUSTRYCUMMINS POWERICA

108AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA25

106HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA6002

1HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA500

107HEXAWARE TECHGMMCO600

108HEXAWARE TECHVIBROPOWER3752

109RAMADA MOTOR HOTELSCUMMINS POWERICA625

110PN WRITER WAREHOUSECUMMINS POWERICA3020

111DNA NEWSPAPERCUMMINS POWERICA15002

112PANACEA BIOTECHCUMMINS SUDIR1010

PANACEA BIOTECHCUMMINS SUDIR500

113PMC BANKKIRLOSKAR GREEN125

114SUBWAYKIRLOSKAR GREEN125

115NKSGB BANKCUMMINS POWERICA125

Sheet6

SNOCOMPANY NAMEGENSET COMPANY NAMEKVAIF MORE THAN ONE GENERATOR

116CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.5

117QUALITY COMPANYCUMMINS POWERICA125

118S.J PHARMACUMMINS JAKSON125

119SOFTWARE SOLTUIONSKIRLOSKARGREEN125

120TECDH PARKKIRLOSKARGREEN200

121TECH PARKCUMMINS POWERICA125

122TECH PARKKIRLOSKARGREEN

123TECH PARKCROMPTON GREAVES

124GS SOFTWARECUMMINS POWERICA100

125CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN125

126SHREE COMPLEXKIRLOSKARGREEN250

127DMART(KHARGHAR)CUMMINSPOWERICA125

128DMART(KALYAN)CUMMINS POWERICA125

129DMART(VASHI)CUMMINS POWERICA125

130

Sheet6

Sheet9

15

15

15

15

15

15

16

20

20

25

25

25

25

25

25

25

25

30

30

30

30

30

30

30

35

40

7.5 7.5 10 10

KVA

Sheet10

7.5

Sheet11

0

0.16

0.5

0.5

0.5

0.6

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1.5

1.6

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2.5

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3.5

3.6

4

4

4

4

4

4

4

4

4

4

4

4

4

4

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5.5

6

6

6

6

6

6

7

7

7

7

7

7

7

8

8

8

8

9

9

10

Sheet11

15

15

15

15

15

15

16

20

20

25

25

25

25

25

25

25

25

30

30

30

7.5 7.5 10 10

50

50

50

50

50

50

50

60

60

60

62.5

62.5

62.5

62.5

62.5

62.5

62.5

62.5

62.5

82.5

82.5

82.5

82.5

82.5

100-600 KVA25-60 KVA62.5-82.5 KVA7.5- 20 KVA620-3020 KVA

6836151312

KIRLOSKARPOWERICAJAKSONSUDIRMAHINDRAGREAVESASHOKMTUGMMCOSTERLINGFG WILSONVOLTEMHONDAELEMAXVIBRO POWERPELICANERAM

45446766322211231111

WARE HOUSES

CUMMINSKIRLOSKARMAHINDRAASHOK LEY LANDGREAVES COTTONASHOKLEYLANDPELICAN

91822111

IT SECTOR40

CUMMINSKIRLOSKARMAHINDRAMTUFG WILSONERAMCROMPTONGMMCOSTERLINGVIBROPOWER

21922111111

BANKS15

CUMMINSKIRLOSKARMAHINDRAHONDA

6617.5- 20 KVA620-3020

COMPANY AMCPRIVATE AMC13

11

20

18

23

21

CONSTRUCTIONSEGMENT30

KIRLOSKARCUMMINSGREAVEST.R.WALKAR

27111

GENSET BRAND USAGE

WARE HOUSES

QUANTITY OF GENSETS

KVA USAGE

IT SECTOR

KVA USAGE


GENSET USAGE IN RESIDENTIAL & COMMERCIAL COMPLEXES

USAGE IN IT PARKS &BANKS

KVA -RANGE

ANALYSIS OF HIRING SEGMENTS OF CUMMINS

PARAMETERS TAKEN Rate of performance on 1-10 scaleServicing rating on 1-10 scaleFuel efficiency on 1-4 scaleSpare parts accessibility on 1-4 scale

These are the main parameters primarily taken into consideration along with other factors

IMPROVEMENT IN FLOW OF ENQUIRIESAs far , as I observed word of mouth & referral marketing brand awareness are the three important factors playing in actionAs we are very low in to the penetration of construction segment , our sales executives should have high monitoring since this sector is in booming, maintaining good relationship with the contractors will aggressively raise our enquiry cases Moreover more chance of hit ratio.In banking sector there is more scope since many business tycoons are entering in to the banks ,especially entry of Reliance & Tata groups .Government had issued a law where 25% of total banks established must be in rural areas.More advent of malls & complexes are entering

MAJOR FINDINGSIn total there are 173 generators market so far I founded in the areas I visited so far in and around Navi Mumbai.In that Kirloskar - 83 Cummins - 62 Mahindra - 7 Crompton greaves- 4 Gmmco- 3 Honda- 3 MTU- 2 Voltem - 2 F.G.Wilson- 1 Sterling- 1 Vibropower- 1 Others- 7

MAJOR FINDINGSSo it is very clear that Cummins comprises of 35% market share where Kirloskar comprises of 47% market share .In over all ,Cummins has scope of about 65% (111 gensets in this case) of market to be captured .Even it is performing well in over all segments but when comes in construction segment it is very low, the major variation when compared to kirloskar comes from this segment.

Factors responsible for low market share in construction segment

Native brand image of kirloskar:I had exposed to the people who says whenever the genset name comes they thought of only about kirloskar, such image and brand awareness has got for kirloskar.

Strong dealer network of kirloskar and good relationship with the contract engineers locally made kirloskar presence everywhereAs per the data analysation & observation , especially in the construction segment in Navimumbai , 4-5 dealers of kirloskar are strong and agile.Whenever there is in venture starting ,they are very agile in next dealing generator sale, as a result good amount of sale in construction segment are happening so far from them

MAJOR FINDINGS Coming to the warehouses , due to their old established, Kirloskar is prevailing brand at that time , brand nativity, & strong brand presence made kirloskar dominant player

Moreover the dedicated after sales of the kirloskar cemented the brand relationship.Another main important factor is that due to advent of private electricity board such as torrent and reduced power cuts made some warehouses independent of generatorsBut major chunk in textile industries & Pharma warehouses has increased the usage of generators The only day in having significant power loss is on Friday in a week

Recommendations
Sector specific strategies

Strategy for Construction Segment:Since our market share is less than 5% , we have to introduce a dedicated sales team & also dealers for this construction segment.Location specific monitoring has to be done strongly. positioning as good value for money to the construction companies.Since majorily the kva falls from 15-125 range,finding alternate ways for the cost reduction for aggressive penetration in to this segment one of the way to fight against the tough battle of competition from kirloskar

Strategy for IT parks & banksStrategy for IT & BANKING SECTOR;Since these sectors are of time valued driven sector, In this we have to position well about the after sales primarily.Good communication regarding after sales plays an vital role in this segment Since 90% of them are opting for AMC its better to improve after sales with strong monitoring regarding the segment

RECOMMENDATIONSStrategy for Warehouses & IndustriesEven there is considerable drop in genset usage, textile industries , Pharma warehouses are in need of the hourIf we can improve our after sales we do have a competitive edge on this sector.Two way communication between the customer & service engineer is to be improvised

CLUSTER ANALYSIS

RECOMMENDATIONSIt is very clear from the data that fuel efficiency and availability of spare parts are areas to be concentrated .Innovations in product development along with cost reduction process plays an major role in coping up against the tough competition.Feed back from the service engineers regularly enables us to know the problems faced by the customers and to rectify them as soon as possible

RECOMMENDATIONSBrand promoting is done by arranging tech showsEvent sponsorships which acts as a powerful media in through various industrial associations in Navi Mumbai such as SSEA(Small Scale Entrepreneurs Associations) Thane Belapur Industrial association where we get exposed to good amount of industries Taloja Industrial Associations.Promoting brand awareness in Digital media space which is fastest & powerful rich media connecting swiftly to customers making C2C Connect ( i.e Company to CustomersConnect) in less time

Finally I conclude that LHP segment competiton is high and innovation such as product development and over all also cost reduction process is to be done along with product branding. Ultimately marketing research mainly helps in decreasing the uncertaintiy to an maximum extent assisting in easier decision making