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The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
Media PartnerFestival Supporters
• Q – Research Software• CreaMetrix Research• TapestryWorks• Keen as Mustard• CrowdLab
• L&E Research• Schlesinger Associates• Focus Forums• eCGlobal Solutions• Revelation
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Adventures in Text
Analytics
Sue York
@1Sue3
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Strongly Emerging Technique
GRIT Spring 2012 & Winter 2013
Text Analytics in the Top 4
With
• Communities
• Mobile Surveys
• Social Media Analytics
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Uses for Text Analytics
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Uses for Text Analytics
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Produced via http://www.wordle.net/ using AMSRS 2013 Online Conference Program
Sue York, Australia
Festival of NewMR 2013 - Main Stage
The Wizard of Oz
?
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Tweeted by @Buck65 24 June 2013
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Produced via http://www.wordle.net/ using The Wizard of Oz text from Project Gutenberg http://www.gutenberg.org/
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Produced using Leximancer with some edits
The Wizard of Oz text from Project Gutenberg http://www.gutenberg.org/
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Lion
Exploring the Lion
Cowardly
Lion
Lions
Lion’s
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Produced using Leximancer Concept Profiling – Concepts: Cowardly Lion, Lion, Lion’s, Lions
The Wizard of Oz text from Project Gutenberg http://www.gutenberg.org/
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Coward
"Oh, no," declared the Scarecrow; "this Lion is a
coward."
"I will go with you; but I'm too much of a
coward to kill the Witch,“ said the Lion.
"They really are," said the Lion, "but that doesn't
make me any braver, and as long as I know myself
to be a coward I shall be unhappy."
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Courage
"Do you think Oz could give me courage?" asked the Cowardly
Lion.
"Then, if you don't mind, I'll go with you," said the Lion, "for my life is
simply unbearable without a bit of courage."
"And I want him to give me courage," said the Cowardly Lion.
And the Lion answered, "I am a Cowardly Lion, afraid of everything. I
came to you to beg that you give me courage, so that in reality I may
become the King of Beasts, as men call me."
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Produced via http://www.wordle.net/ using AMSRS 2013 Online Conference Program
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Produced using Leximancer
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Top Tips 4 Text
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Plan the Journey
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Consider the Data
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Selecting an Approach
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Know your data
Sue York, Australia
Festival of NewMR 2013 - Main Stage
It’s Iterative
Sue York, Australia
Festival of NewMR 2013 - Main Stage
We’re not in Kansas
anymore!
Sue York, Australia
Festival of NewMR 2013 - Main Stage
THANK YOU
Sue York
@1sue3
Sue York, Australia
Festival of NewMR 2013 - Main Stage
Q & A
Sue YorkGreg CoopsAsian Strategies
