> MARKETS:> DATA SHEET:

> SERVICES DEVELOPED:

FOUNDATION YEAR: 1933SECTOR: Optics / FashionCHANNELS: B2C with physical and online sales pointWEB: www.soloptical.netDESCRIPTION: Soloptical is a reference optical chain on the Spanish market that has over 90 centers all over the country. They are experts in lens manufacture, frame repair, image assessment and of course, eye healthcare. They offer the largest variety of glasses on the market and a wide selection of top brands for all ages, with the latest trends in eyewear fashion.

> RESULTS ACHIEVED> NEEDSDEFINITION OF AN ONLINE CHANNEL STRATEGY TO POSITION THE COMPANY AS A NATIONAL REFERENCE IN THE OPTICAL SECTOR

INCREASE IN THE VISIBILITY OF OFFERS AND THE BRAND CATALOGUE

BOOST THE LOCATION AND POSITIONING OF SALE POINTS, OFFERING THE MOST INFORMATION AND THE BEST EXPERIENCE TO THE DIGITAL USER TO DIRECT THEM TO THE STORE

OPTIMIZATION OF KEYWORD PRESENCE IN GEOGRAPHIC SEARCH RESULTS AND CORRECT POSITIONING OF SOLOPTICAL WITHIN THE COMPETITIVE OPTICAL MARKET ACCORDINT TO ITS NUMBER OF SALES CENTER

INCREASE IN THE CORPORATIVE WEBSITE FUNCTIONALITY AND ITS CHANGE TO A REFERENCE WEBSITE WITHIN THE OPTICAL SECTOR

INCREASE IN BRAND VISIBILITY WITHIN LOCAL SEARCHES

+100.000 +40%

360º+40%

VISITS TO THE WEBSITE IN ONE SEMESTER

INCREASE IN VISITS IN RELATION TO THE PREVIOUS YEAR

POSSIBILITY OF VISITING PHYSICAL STORES THROUGH 360º NAVIGATION

INCREASE IN USERS

LESS THAN 25% OF BOUNCE RATE

GOOD INTERACTION WITH THE INFORMATION OF THE WEBSITE

INCREMENTAR LA INTERACTUACIÓN Y EL Nº DE SEGUIDORES EN FACEBOOK

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