Student LifestyleStudy.Succeed.Enjoy

Digital Marketing Presentation

Rosita Lovisetto and Zahra El-Afany

‘’A student Concierge for Home and International Students’’

Assignments Revision and Exam preparation

Accommodation:Student halls and Private residence

University Enrolment& Visa Applications

Work Experience/Internships/Career

prospects

History, Arts and Culture

Student Advice & Support

Student Health & Fitness

Trips and weekend Away

Student Lifestyle

Market Research Figures from UCAS (the University and College Admissions Service) show non-EU applicants have increased

by 7% (February 2013 on February 2012). This is an increase from 44,831 to 47,985 applicants. (universitiesuk.co.uk,2013)

Statistics

Branding

Student Lifestyle

Digital Marketing Plan

Digital Marketing

Content Marketing

Content Marketing: ‘Content marketing is the art of communicating with your customers and prospects without selling’ (Content Marketing Institute, 2013)

Content marketing is about creating materials that teaches and sells (Giha Perera, 2013)

Examples: Articles, Video’s, Blog posts, Webinars, Press releases, Magazines

MUST Have’s: Compelling title to grab reader’s attention

Content MUST be new, exciting and up to date otherwise you will not entice your audiences to follow you and be apart of your community (Marketing Week, 2013)

Digital Content Website Tabs: Home, About Us, Studying in

London (University Application, UCAS, Visa Services) Student Accommodation (Rent a room, flat share, Affiliate Estate Agents, Moving in fees) London Lifestyle (Nightlife, Entertainment, Art and Culture, Meet Ups, Health & Fitness Contact Us

Mobile App: Daily basis updates on what’s available: Rent a room today, Enrol today, Jobs and Work Experience, Student Chat Room,

E-commerce: Books and student materials available to purchase online along with White Papers, London guide books, A-Z most recognized universities

E-ZINES: (Student E-Magazine) Download articles, articles, news updates, community connections and Involvement, monthly frequency

Videos: Lifestyle in London, Live Testimonials Webinars and Skype Q & A’s with University

Tutors and Professors in London

Website

BLOG

Tags

Acceptances access Adjustmentadmissions

Admissions 2012Adult Learners‘ Weekanalysisapplicants

applications budget business international community Chinaclearingcompetitiveness apprenticeships

economic growth FreedomofInformation Fundinggraduates

LordsimmigrationIndiainternational studentsinvestment

conference maturestudents migration NHS Office for Fair Access (OFFA)part-timeresearch Review of part-time and mature studyskills Social mobility

spending reviewstudent finance UCAS universities

White Paper widening particpation forum networking events

Building Traffic Create free and original

quality content on your site with regular updates for repeat visits

Tags and Links Submit a sitemap.xml Outsource article writing i.e.

white papers Add Video (VLP) to landing

page to improve conversion and page ranking

Focus on keywords – not only on headings and page name but into “Meta Tags” (software codes) for Search engines to find you and avoid key text in graphics

Exchange links with other websites (check reputation before linking)

Social Media: Become apart of a community, share events and promotional posts,

E-Zines: Share news with Blogs and online newspapers

On Page Optimization: Include actual HTML code, meta tags, keyword placement and keyword density.

Use promotional codes and online vouchers

Offer free online services: Webinars and free consultations

Search Engine Optimization

SEO: Onsite Content and Off-site link backs

URL (Uniform Resource Locater): features keywords (beginning of URL is ranked as more important to search engines)

Google Ranking’s – Keywords Google Maps and Places Google + account and circles Gap Analysis to manage SEO

– creating more channels i.e. Blogging, social media or features on partners newsletters

Study

London

University Life

Accommodation

Health & Fitness

Student Finance

International

Home

Study Skills Languages

Support & Learning Visa

Asia

Europe Tourist Nightlife

Google Analytics

Landing Page

Vlogging

Call to Action

Lead generation

CRM

Online Voucher Promotion – ‘voucher codes’

Portable and Mobile E Marketing

Consumers are

spending 127 minutes per day in

mobile apps–up 35

percent from 94

minutes a day in the same time last year.

1. Transactional

- E-commerce - Direct

Marketing

2. Promotional - Online Content - Viral Marketing - Email

Marketing - Brand

Sponsored Media

3. Conversational

- Digital Engagement

- Social Networking

‘’Average consumer checks their mobile device 150 times per day’’ (Josh Graff, Marketing Week 2013)

Online Media and PR

Objectives: - Relationship building,

capture interests, motivate to purchase and establish customer loyalty

Keeping in contact with current customers and prospects

Engage, Connect and Involve

MOBILE APP FACEBOOK FAN PAGE VIDEOS BLOG NEWSLETTER PRESS RELEASE WHITEPAPERS DIRECT MAIL CO-BRANDED EMAIL VOUCHER PROMOTION –

CODE

Social Media Hoot Suite - Allows us to target our

audiences from different angles – as our target audience is 18-25 who use different networks to socialize

- Using this platform saves time and is a very effective way to get your message across immediately using various social networks

Google + - Will be used effectively to get highly ranked on Google

Twitter will be used to engage with our audience and to promote events, promotions and to network

Facebook Fan page and group

Affiliate Marketing

Partnerships

BRITISH COUNCIL FOXTONS

Key benefits of using Foxtons Student Services:-

Complimentary, personal property finding service with a dedicated Account Manager for finding the right property

Single point of contact on hand to look after your each and every property requirement with expert advice and guidance

Step-by-step guide to the entire letting process, financial and legal jargon explained and detailed local information to help decide on your perfect location Whether you are looking for a long or short term rental, in a modern studio flat or a large house to share with your friends, we've got it covered!

Centralised searching – covering all over London

Saving you the effort of registering with multiple offices - leaving you more time to concentrate on your studies

Open 9am-8pm Monday to Friday and 9am-5pm Saturdays, Sundays and Bank Holidays. In addition our phone lines are open 8am-8pm seven days a week

To remove the hassle of getting to and from your property viewings, we will happily chauffeur you in one of our fun x-ray minis, making sure you arrive in a relaxed frame of mind

With over 42 languages spoken at Foxtons, we are well placed to cater for overseas students - Multi-lingual department to translate language barriers

http://www.youtube.com/watch?v=5g7MfdyxidQ

Partnership

Examples of Video Advertising

Videos are more interactive in today’s society (Tubemogul,2013)

“If you want users to consume an advertising message in a legitimate way it has to be

entertaining and have value and be exciting’’. (Matt Elek, Marketing Week, 2013)

Student LifestyleStudy.Succeed.Enjoy

Digital Marketing Presentation

Rosita Lovisetto and Zahra El-Afany