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Storytelling is the Secret to the Sales and Marketing Relationship
Robert Wallace09.30.15
@robertawallace
2
Protagonist Protagonist wants something badly
Antagonist poses Challenge to achieve it
Protagonist overcomes Challenge
Resolution
5
“Sell more stuff to more people for more money more efficiently.” - Sergio Zyman, former CMO,
Coca-Cola
Definition of Marketing
10
Ensure the right message reaches the right members of the audience.
Numbers GuyVision GalDecision Dude