©Connector 2017

ST ORY B U I LDI N G

©Connector 2017

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

©Connector 2017

SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

©Connector 2017

TEAM

©Connector 2017

CLIENTS

©Connector 2017

Ivan Adriel is a post-digital strategist at Connector. He has

been working in the advertising and innovation industry

since he was 14 years old. He has developed multi-faceted

strategies as well as writing, designing and researching for

global brands like HBO, MTV, Citibank, Allianz, Sony,

Telefonica, Huawei, 3M, Uniphar while working throughout

South America and Europe.

Ivan guest wrote a chapter in a book called Understanding

Social Media - a book published by Kogan Page in the UK.

Ivan has also studied Innovation Strategy at Harvard

University, Data Analysis at General Assembly and

Leadership at Hyper Island.

IVAN ADRIEL

©Connector 2017

Mei Ling is currently studying Marketing in DIT and was

hired after a successful placement with Connector. Award

winning Fashion and Beauty blogger, Mei Ling helps to

strategise and to coordinate all our influencers campaigns,

contributing with a singular view of the two sides of the

process.

Self-taught at many skills from design to community

management, Mei Ling helps with projects bringing a 360

view of all things digital from her hands on experience -

aggregating value and finding solutions.

MEI LING TONG

©Connector 2017

©Connector 2017

STORYTELLING vs STORY-BUILDING

Storytelling; when brands tell the story and consumers

simply listen. A one sided and passive approach that

consumers no longer want to hear.

Story-building; brands must realise that their stories are

no longer built by themselves. Consumers want to get

involved, be part of the story and help build it.

©Connector 2017

STORY-BUILDING EXERCISE

This exercise will help us practically explore the idea of

moving from story telling to story-building. We will be

building stories together through curating data and

existing user content using the free service, Storify

Take 5 minutes to talk amongst yourselves and find a

common passion you’re all interested in reading and

writing about.

Don’t worry too much about the content, just have fun

experimenting with this tool!

©Connector 2017

STORY-BUILDING EXAMPLES

Basedonsociallistening onstories,StarbuckscreatedtheWhiteCupContest. Customersacrossthecountrywereaskedtodoodleontheir Starbuckscupsandsubmitpictures asentries.

Burberry created aplatformusingsocialphotos ofpeoplewearingBurberry products.

BuzzFeed frequently writesarticlesbymappingconversationstosource freeandauthentic content

©Connector 2017

STORIFY

Sign up to www.storify.com and take the

next 20 minutes to start building your

story on the subject you just discussed!

Pull elements from social media, news

sites and blogs, to make it as engaging

and comprehensive as you can. Have fun!

Share your story with the group!

©Connector 2017

STORIFY EXAMPLE

Writeaheader,descriptionand

content

Pullsourcesandstoriesfrom

socialchannels

Publishyourstory

©Connector 2017

GROUP REFLECTION

What have you learned about story-

building?

What have you learned about that

particular subject?

How can story-building be applied to

your organisation/brand/client?

©Connector 2017

TAKEAWAYS

The story has evolved into a live and living organism and one that is only confined to the extent we choose to create and build it.

The digital age shift has also made the story real-time and interactive

The story itself is as much a part of the actual contextual piece as it is in the comments that precede

Each and everyone of us who participate in any interactive and social media medium are actively building and shaping the story that is currently occurring. Including your brand.

©Connector 2017

HOW CAN WE HELP?

EXPERIENTIAL STRATEGY

SOCIAL MEDIA

DIGITAL LISTENING

©Connector 2017

CONTACT

connector.ieteam@connector.ie+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2