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Think not, do you must.A short story about Heroes, Pirates and Sex.
Stefan FountainProduct Director, Viadeo
Think not.Do, you must.
Stefan FountainAmsterdam, the Netherlands
This is not me
Comfortable
Extremepain andDisaster
Number of slides
Pain
20
62
14:30
14:29
14:28
14:27
Focus on actions,not on information
1
Focus on actions,that impact the real world.
2
Make those actions more likely to happen.
3
Let’s talk about heroes
Focussed on France, Russia, Africa, China.
Around 350 employees
60 MillionMembers
Pulse
I don’t believe in PulseThe burden of curation should not be on the user.
Just like Twitter, btw.
I believe the internet is smarter than that.The intelligence is there to give individual 100% relevant information.All the relevant information should lead to some kind of action
Most companies believe the wrong paradigm…
Companies building the internet are not the heroes.
People usingthe internet arethe heroes.
We are not the Hero!
We are the ugly little dude.
We make them heroes by helping them win.
Winin the real world.
We believe social interactionshave the power to changeyour professional life
in the real-world
Focus on actions,not on information
1
Focus on actions,that impact the real world.
2
Make those actions more likely to happen.
3
How do your find relevant actions?
It’s about Context
Viadeo: Newsfeed.
The newsfeed should not be limited to just my contacts.
Give me real news about my whole professional life!
CC XX xx LL
What is ‘Around you’?
4 social contexts in your professional life
Company
Network
Industry
Location
CC XX xx LL
Content varies between context
CC XXxx LL
Company Network Location Industry0
50
100
150
200
How interesting is this?
Signal vs Noise ratio
Signal
Noise
Individual events
Grouped events
Stats
Important actions
Context events
This is where it gets interesting!
25% of your peers have added ‘Growth Hacking’ to their skills.
Example:
Add ‘Growth Hacking’ skill
Other types of contexts:privacylocationdatingworkdevicepeoplefamilytype of businessetcetera…
It’s about simplexity
Remember…
Focus on actions,not on information
1
Focus on actions,that impact the real world.
2
Make those actions more likely to happen.
3
Simplicity + Complexity=Simplexity.
Power at your fingertips without the hassle.
–Stefan Fountain
“Today's tools are overwhelmingly powerful and there's no excuse left not to build great products.”
Simple = AHA!
AHA - moment
Activation Funnel
Time to AHA-moment has decreased.
Let’s talk about Pirates
Acquisition
Activation
Revenue €€!Revenue €€!
RetentionRetention
ReferralReferral
AARRR!
Acquisition
Activation
Revenue €€!Revenue €€!
RetentionRetention
ReferralReferral
Marketing Product
Acquisition
Activation
Revenue €€!Revenue €€!
RetentionRetention
ReferralReferral
Product ANDMarketing
In summary…
Focus on actions,not on information
1
Focus on actions,that impact the real world.
2
Make those actions more likely to happen.
3USE the RIGHT
CONTEXT!
USE the RIGHT
CONTEXT!
.
You should follow me on Twitter: @spif
;-)
Thank you!
