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Hi #StartupEuropeWeek!
Evi Katsoulieri
Community Manager
Radiojar | GDGAthens
About Radiojar
A project that started on 2011 to help re-invent “real radio”
A group of talented and experienced engineers committed to make it happen and on 2012 released an Alpha version
2013: Seed funding by PJ Tech Catalyst Fund
2017: 15.500 streaming channels supported -> mainly in: United States, UK and Greece
Content Marketing
Social Media Marketing
Email Marketing
Include Multiple Avenues to Contact
Offer Value
Don’t spam
Have in mind
Events
Have an excel with the key contacts
Choose wisely the event
Don’t forget to follow up
“Most startups don’t fail at building a product, they fail at acquiring customers.”
Gabriel Weinberg, CEO & Founder DuckDuckGo
Before starting your Marketing Strategy
✔ Do a Market Analysis
✔ Collect Information on your Competition: Direct - Indirect - Potential - Substitutes
✔ SWOT Analysis
✔ Determine your unique Value Proposition
Tip #1: Know your target audience
Creating the customer’s persona
You can check:
Greg Bernstein’s video for more information on how to build your own UX persona
https://www.youtube.com/watch?v=B23iWg0koi8
Tip #2: Pick the right channels
Don’t invest all your time and money in one big Marketing move.
Share quality content & Educate your audience
Word of Mouth Is Your New Best Friend
Don’t forget to experiment!
As a startup you have the advantage of shaping at that time your brand and not harm an existing image
• Try different channels • Search for new keywords and topics • Consider synergies • Find guest blogger,
or become a guest blogger!
Filling a story with technical terms & acronyms is the best way to lose your audience!
Tip #3: Storytelling
Build a keyword list
Media Advisory (Your Pitch!)
Screenshots/Video of the Product
Logo
Links to your website & social media
Founders’ Bio & Photo
Prepare your Press Media Kit
You will need:
Tip #4: Celebrity Endorsement
BUT
Remember!
It won’t save your startup, if you
don’t have a good product or service
+Build awareness +Increase sales
Tip #5: Monitor engagement & analytics
✓Website Visitors ✓Trials ✓Signups ✓New users ✓Newsletter subscriptions ✓E-Book downloads ✓Referrals
Don’t try to measure everything. Focus on the key indicators of success.
Have a few highly valuable metrics based on actions taken throughout the customer acquisition funnel.
Tip #6: Check the available tools for startups
You don’t need to study Marketing!
Check MOOCs: Some are free
Valuable Knowledge from top Instructors
Things to consider before starting up
Your Team
Knowledge & Experience (or much willingness to learn and grow)
Risk Taking AttitudeSeparate Roles & Responsibilities
Trust
You need people with:
Things to consider before starting up
The External Environment
Which is the best way to start your business?
Should you start a business where your team is based?
Consider Factors like: Taxes- Capital Controls-
Bureaucracy Funding Prospects
Networking
Things to consider before starting up
Events Organizations Business
Incubators
Things to consider before starting up
Top Reasons to Start your Own Business
Work on your own idea
Personal Freedom- Feeling of power and control over life
Create jobs
Revolutionize an industry with your idea & Change the world
The single biggest reason why startups succeed | Bill Gross at Ted
http://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succe
ed?language=en
