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Born in 1971 in Seattle Washington as a coffee
trading shop STARBUCKS today has expanded to 24,000+ stores in more
than 70 countries!
To inspire and nurture the human spirit – one person, one cup and
one neighborhood at a time.
• Insistence on imported high quality coffee beans.
• Making partners rather than hiring employees.
• Continuously working to imply corporate ethics in
company operations.
• Actively undertaking jobs with social responsibility.
• Howard Schultz
believed that to
exceed customers’
expectations it first
necessary to exceed
employees’.
• Starbucks does
not have
employees, it has
‘Partners’.
Contribution to the society is the rent
that we pay to live in the society.
• Starbucks is also a partner in PRODUCT(RED),
an initiative to help fight and stop the spread of
HIV in Africa.
• Starbucks donates 5cents from each Ethos bottle
of water that it sells.
• Starbucks employees helped in rebuilding
New Orleans after the Hurricane Katrina.
• They aim to increase the community
service working hours to 1 million a year.
• Purchasing 100% coffee through fair trade.
• Coffee and Farmer Equity (C.A.F.E.) Practices.
• Partnered with Conservation International.
Starbucks is
committed to reducing
its store-wastes and
recycling.
Starbucks took 10 years
to develop the world’s
first completely
recycled beverage cup.
Can the company
do enough to be
known as
‘responsible’?
Where should the
company draw the
line on supporting
socially responsible
programs?
• www.google.co.in
• www.starbucks.com
• www.1001fonts.com
• en.wikipedia.org
• www.online-convert.com
• en.savefrom.net
• www.youtube.com
• www.slideshare.net
• Marketing Management, a South Asian
Perspective by Philip Kotler.
Created by Mr. Karan Bhatt, L.D College of Engg.
Ahmedabad, during an internship in Marketing
Management under Prof. Sameer Mathur, IIM
Lucknow.