Star Wars Celebration Orlando with Pin Code and SMS

Star Wars Celebration ReedPop 2017 Usage Study

BRIGHTBOX INC. © 2017

• Versatile: works with 99% of smartphones• Ease of Use: simple and user-friendly kiosk interface • Accessibility: key options: secure pin code, mag-stripe or RFID • Physical Security: 6 strong chambers with fast charging up to 2.7 amp • Digital Security: no data connection, PCI compliant, encrypted kiosk connection • Adaptability: complimentary or paid amenity, available in different physical formats• Certification: UL, CE, ETL, FCC and RoHS listed or compliant; 3rd party pen-tested• Service & Support: 24/7 phone & real-time remote support • Remote Management: kiosk connection to its support platform; web portals for fleet and ad content management, and for usage, impressions and audience data

The smartphone charging amenity must be intelligent, reliable, convenient, and trustworthy. Brightbox provides a kiosk, supported by a remote management platform, with:

THE SOLUTION


INTELLIGENT CHARGING MADE SIMPLE

2017 USAGE LOBBY ReedPop

MONTHLY USAGE REPORT - APRIL 2017

BRIGHTBOX EVENTS - SWCO

Report time: 20:27 on 19 Apr 2017

271USES

51MIN

AVG. SESSION

10AVG. DAILY USE/UNIT

212UNIQUE USERS

884TOTAL IMPRESSIONS

274LIFETIME USES

USAGE DETAILS

UNMET DEMAND......................................................................... 243CREDIT/DEBIT CARD USES............................................................... 0COMPLIMENTARY CARD USES......................................................271

SESSION LENGTHS

UNDER 15 MIN............................................................................27%15-30 MIN..................................................................................22%30-60 MIN..................................................................................24%60-90 MIN..................................................................................12%OVER 90 MIN.............................................................................. 16%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 1 1 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 1 2 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 1 0 0

07:00 0 0 0 0 3 0 1

08:00 0 0 0 0 4 0 1

09:00 0 0 0 0 8 0 3

10:00 0 0 0 0 3 6 2

11:00 0 0 0 0 5 5 3

12:00 0 0 0 0 22 6 3

13:00 0 0 0 2 13 14 1

14:00 0 0 0 6 21 10 1

15:00 0 0 0 1 19 14 2

16:00 0 0 0 6 15 19 1

17:00 0 0 0 2 0 18 0

18:00 0 0 0 3 0 14 0

19:00 0 0 0 3 0 0 0

20:00 0 0 0 1 0 2 0

21:00 0 0 0 3 0 1 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 1 0 0 0

CUMULATIVE USAGE SUMMARY APRIL 2017

BRIGHTBOX EVENTS

VENUE LOCATION AVG. DAILY USE TOTAL USES

SWCO Unit 3 12.3 86

SWCO Main 7.6 53

SWCO Unit 4 9.3 65

SWCO Unit 2 9.6 67

TOTALS 4 Locations 271 Uses

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

MONTHLY USAGE REPORT - APRIL 2017

BRIGHTBOX EVENTS - SWCO


271USES

51MIN

AVG. SESSION


212UNIQUE USERS


274LIFETIME USES

USAGE DETAILS


SESSION LENGTHS

UNDER 15 MIN............................................................................27%15-30 MIN..................................................................................22%30-60 MIN..................................................................................24%60-90 MIN..................................................................................12%OVER 90 MIN.............................................................................. 16%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 1 1 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 1 2 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 1 0 0

07:00 0 0 0 0 3 0 1

08:00 0 0 0 0 4 0 1

09:00 0 0 0 0 8 0 3

10:00 0 0 0 0 3 6 2

11:00 0 0 0 0 5 5 3

12:00 0 0 0 0 22 6 3

13:00 0 0 0 2 13 14 1

14:00 0 0 0 6 21 10 1

15:00 0 0 0 1 19 14 2

16:00 0 0 0 6 15 19 1

17:00 0 0 0 2 0 18 0

18:00 0 0 0 3 0 14 0

19:00 0 0 0 3 0 0 0

20:00 0 0 0 1 0 2 0

21:00 0 0 0 3 0 1 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 1 0 0 0


BRIGHTBOX EVENTS


SWCO Unit 3 12.3 86

SWCO Main 7.6 53

SWCO Unit 4 9.3 65

SWCO Unit 2 9.6 67

TOTALS 4 Locations 271 Uses


2017 USAGE CNET FoodCourts

USAGE REPORT - 04.13.17-04.16.17

EVENT XPERTS


235USES

40MIN

AVG. SESSION


190UNIQUE USERS


472LIFETIME USES

USAGE DETAILS


SESSION LENGTHS

UNDER 15 MIN............................................................................23%15-30 MIN..................................................................................32%30-60 MIN..................................................................................27%60-90 MIN....................................................................................8%OVER 90 MIN.............................................................................. 10%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 1 0 0

06:00 0 0 0 0 0 1 0

07:00 0 0 0 0 0 1 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 2 0 0

10:00 0 0 0 0 0 2 0

11:00 0 0 0 0 6 5 2

12:00 0 0 0 0 17 4 8

13:00 0 0 0 0 18 12 9

14:00 0 0 0 0 15 12 7

15:00 0 0 0 0 17 15 4

16:00 0 0 0 0 19 10 0

17:00 0 0 0 0 16 16 0

18:00 0 0 0 0 6 9 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 2 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


EVENT XPERTS


WFTV 725:9&27 - Unit 1 0.0 0

Event Xperts HQ 725:Unit 4 0.0 0

SWC 1201:Cnet 1 4.4 22

SWC 713:Cnet 2 24.8 124

SWC 1044:Cnet 3 17.8 89

TOTALS 5 Units 235 Uses


USAGE REPORT - 04.13.17-04.16.17

EVENT XPERTS


235USES

40MIN

AVG. SESSION


190UNIQUE USERS


472LIFETIME USES

USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 1 0 0

06:00 0 0 0 0 0 1 0

07:00 0 0 0 0 0 1 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 2 0 0

10:00 0 0 0 0 0 2 0

11:00 0 0 0 0 6 5 2

12:00 0 0 0 0 17 4 8

13:00 0 0 0 0 18 12 9

14:00 0 0 0 0 15 12 7

15:00 0 0 0 0 17 15 4

16:00 0 0 0 0 19 10 0

17:00 0 0 0 0 16 16 0

18:00 0 0 0 0 6 9 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 2 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


EVENT XPERTS


WFTV 725:9&27 - Unit 1 0.0 0


SWC 1201:Cnet 1 4.4 22

SWC 713:Cnet 2 24.8 124

SWC 1044:Cnet 3 17.8 89



USAGE REPORT - 04.13.17-04.16.17

EVENT XPERTS


235USES

40MIN

AVG. SESSION


190UNIQUE USERS


472LIFETIME USES

USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 1 0 0

06:00 0 0 0 0 0 1 0

07:00 0 0 0 0 0 1 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 2 0 0

10:00 0 0 0 0 0 2 0

11:00 0 0 0 0 6 5 2

12:00 0 0 0 0 17 4 8

13:00 0 0 0 0 18 12 9

14:00 0 0 0 0 15 12 7

15:00 0 0 0 0 17 15 4

16:00 0 0 0 0 19 10 0

17:00 0 0 0 0 16 16 0

18:00 0 0 0 0 6 9 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 2 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


EVENT XPERTS


WFTV 725:9&27 - Unit 1 0.0 0


SWC 1201:Cnet 1 4.4 22

SWC 713:Cnet 2 24.8 124

SWC 1044:Cnet 3 17.8 89



Important Information

CNet units turned away 147 users due to being full - Location could have used an additional 6 to 10 units at peak times. CNet units sent 190 unique SMS messages. 55% of use was under 30 mins / 82% of use under 60 mins. 45 repeat users ( double impressions same guest.)

ReedPop units turned away 243 users. Sent 190 unique SMS messages. 49% of use was under 30 mins / 72% of use under 60 mins. 59 repeat users ( double impressions same guest.)

Foodcourt units got a higher rate of usage per day. Sunday was slowest day.

RFID units tend to have higher usage than Mag Swipe or Pin Code.

Amplification


A COMPLETE EVENT ENGAGEMENT EXPERIENCE

Amplification


A COMPLETE EVENT ENGAGEMENT EXPERIENCE

Amplification


SWCO Recap Video Day 1

Recap Video Day 2

Recap Video Day 3/4

Video Recaps

https://www.youtube.com/watch?v=jGexi73KFrk

https://www.youtube.com/watch?v=2WHL6156xx4

https://www.youtube.com/watch?v=LS9E8CCY7x8

BrightEyeQ Data CNet Units in FoodCourt

BrightEyeQ Data CNet Units in FoodCourt


BRAND ENGAGEMENT

STATIC ADS DIGITAL ADSLeverage multi-channel online and print marketing campaigns along with local & national promotions to reach your target market. Display up to 5 ads and 2 videos (up to 30 seconds long).

Before or after service, play HD & SD digital video ads to promote your message & engage with customers. Limited to 30 second clips to help promote, connect with and acquire new customers.

SURVEY & ACQUISITIONAsk users to opt in to provide email address or mobile number for newsletter or promotional enrollments. Gain insights into customers by asking survey questions. Activate brand enrollment cards for exclusive interactions.

PROMOTE. CONNECT. ACQUIRE. MEASURE.

TARGET & ENGAGE CUSTOMERS

GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

AUDIENCE MEASUREMENT


Real-time, anonymized measurement of audience via on-unit camera. Delivery of data about “glance”, “watch” and “dwell” time, and audience demographics

DATA & INSIGHTZIP CODE HEAT MAP ANALYSIS

Gain valuable insight about the potential customers you’re interacting with.

REQUIREMENTS - Standard 110V electrical socket - Internet connectivity

INSTALLATION & MAINTENANCE - We ship, install, operate and maintain units with

on-site service as needed

USAGE FEE - Can be “paid” (e.g. $0.99-$4.99 per session) or - Can be “free” e.g. complimentary

CHOICE OF KEY METHODOLOGY - On screen “pin code” - Bank credit and debit cards - Brightbox customizable mag stripe cards - RFID (requires additional hardware) - Student ID cards (with mag stripe)

COLORS - Black or White - Custom colors optional with purchase

GRAPHIC PANELS - Optional with wall-mounted or tabletop units - Required for free standing units

WALL MOUNTED FREE STANDING

UNIT SPECSTHE DETAILS


ACQUIRE CONSUMER DATA WHILE PROJECTING YOUR BRAND

ASK QUESTIONS AND ACQUIRE DATA AND NEW CONSUMERS We can enable product offers, polling/surveys and on-screen acquisition of consumer contact data

BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

BRAND ENGAGEMENT

AUTOMATED SMS RELAYBRAND ENGAGEMENT

OUR PLATFORM WILL SEND AUTOMATED SMS MESSAGES These messages will direct consumers to a website link, app download, coupon offer, etc.

Thanks for recharging with Sprint! Please visit www.mobi.sprint/dnw today to download our newest App!


BRAND DESIGN Custom Panels

GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERSBRIGHTBOX INC. © 2017

Amplification


Proposed Use at NYCC: RFID

RFID BADGE IS YOUR

KEY


The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:


THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]

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Marketing

Star Wars Celebration Orlando with Pin Code and SMS