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A case study by Student Village 2015
10% STUDENT DISCOUNT CAMPAIGNA CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015
SPORTSCENE APPROACHED
STUDENT VILLAGE TO PUSH THEIR PROFILE WITH YOUTH IN THE
LAUNCH OF ITS 10% STUDENT
DISCOUNT OFFERING
ACROSS SOUTH AFRICA
THE APPROACH
A case study by Student Village 2015
SPORTSCENE WANTED STUDENT VILLAGE TO…
DRIVE SIGN UPS OF THE NEW DISCOUNT CARD
CREATE A COOL EXPERIENCE ON CAMPUS THAT CREATES AN AFFINITY WITH THE BRAND
INFORM STUDENTS OF THEIR CAMPUS’S NEAREST SPORTSCENE STORE
BUILD A DATABASE OF STUDENTSDrive sign ups
of the new discount card
A case study by Student Village 2015
STUDENT VILLAGE WAS GEARED UP
TO GET STUDENTS READY TO SHOP
AND TO DRIVE THE SPORTSCENE
BRAND UP WITHIN STUDENT
RANKS.
SOME OF THE TACTICS INCORPORATED INCLUDED: SOCIAL MEDIA, PRIZES, FUN ACTIVITIES, PROMOTIONS, CALL TO ACTION, ENTERTAINMENT AND ACTIVATION STANDS.
STUDENT VILLAGE MADE USE OF ITS
RESOURCES TO CREATE A MIND-
BLOWING ACTIVATION SPACE WHERE
STUDENTS GOT AMPED TO GET
STUCK INTO THE SPORTSCENE
BRAND, USING KEY TOOLS AS
DRIVERS FOR THE BIGGER PICTURE.
CONCEPT AND APPLICATION
A case study by Student Village 2015
STUDENT VILLAGE WELCOMED STUDENTS TO THE FUN SIDE OF
SPORTSCENE WITH SOME EXCITING ACTIVITIES:
THE SPORTSCENE
WALL
FUNKED UP HOP SCOTCH
CONVERSE CHUCK TAYLOR SELFIE STAND
A case study by Student Village 2015
16,000 CARD-
HOLDERS WERE
SIGNED UP ACROSS THE
10 CAMPUSES
STUDENTS LOVED THE EXPERIENCE OF ALWAYS WINNING
SOMETHING
RESULTSTHE EXPECTATIONS WERE HIGH BUT STUDENT VILLAGE EXCEEDED THEM. SEE THEM FOR YOURSELF…
7,200 CARD-HOLDERS THAT
SIGNED UP, MADE IN-STORE
PURCHASES WITHIN THE 1ST
CAMPAIGN MONTH
A case study by Student Village 2015
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ [email protected]
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
