brand experiences generate a lifetime of returns

ATHLETE MARKETINGPORTFOLIO EXAMPLES

A Look At Athletes Off The Field

BRANDMATCH®OUR APPROACH TO ATHLETE MARKETING

Through our proprietary system called BrandMatch®, we build our athlete clients’ brands to best reflect, cultivate, and evolve their value in numerous industries and markets. Through targeted,comprehensive, and methodical conceptualizing and research, we pitch and execute brand building initiatives geared towards creating mutually viable and beneficial alignments and long term, fiscally exponential partnerships with local, regional, and national entities. From revenue generating events, to charitable venture management, apparel endorsements, memorabilia signings, speaking engagements and corporate appearances, Sports Identity will work closely with its vast network and the athletes themselves to efficiently execute any and all programs on the client’s behalf.

BrandMatch®

- BrandMatch® is a tool utilized to accurately align multiple brands. Every partner involved in a program can and will have an effect on the outcome. BrandMatch® ensures each brand is in sync. With confidence in each alliance, we’ll be able to activate the tangible and intangible attributes of the athlete and each brand associated with the athlete to strengthen the message, enhance awareness for the program and achieve maximum return.

- Our proprietary BrandMatch® process helps athletes gain the most out of their careers. We leverage each athlete’s unique attributes to help businesses build their brands.

- Through the use of Athlete Marketing, a company is able to build meaningful Brand Experiences that increase Brand Equity and help solve business challenges. Athletes “stand” for

something, both tangible and intangible. Smart companies build

brands in the same way. We match the two.

Manny Delcarmen adds excitement to Eastern Bank’s Grand Opening- Manny’s hometown connection was felt throughout the event as

old friends from Manny’s neighborhood stopped by to see the Sox reliever and open a new account with Eastern Bank.

- Manny was the perfect fit for this Eastern Bank branch as many guests and customers had the chance to talk baseball in their first language with the Spanish speaking Delcarmen. Manny spent over 2 hours with fans and employees of Eastern Bank, making this a very memorable Grand Opening for everyone involved.

MANNY DELCARMENEASTERN BANK

Manny Delcarmen serves ice cream to some young fans- Major Ice Cream Brand HP Hood utilized their relationship with the

Boston Red Sox to host a post-training session event. To create a stronger more meaningful experience for consumers Hood brought in the very kid friendly pitcher, Manny Delcarmen.

- Manny spent an hour at the Sox training facility scooping ice cream for kids and fans under the hot Florida sun.

- Manny, who has a community focus geared towards giving back to the youth was the right fit for this specific task.

MANNY DELCARMENHP HOOD

OSI UMENYIORA :: New York GiantsBOB’S STORES :: In Store Appearance

TIM WAKEFIELD :: Boston Red SoxBERNIE & PHYL’S :: Regional TV Commercial

ROBERT PARISH :: NBA LegendROCHESTER BIG & TALL :: National Catalog

CHARITY EVENT DEVELOPMENT- Rosey has hosted two “R59 Shootouts”, 5 on 5 charity basketball

tournaments held at Broad Ripple High School, his Alma Mater, in Indianapolis. The event benefits a scholarship fund and the Athlete Department for Broad Ripple.

REGIONAL ENDORSEMENT- In 2006, after successfully recovering from a career-threatening injury,

Rosevelt was in search of a community alignment he could support while also solidifying his own brand still being relatively new to the New England market.

- Knowing this, we developed and launched “Rosey’s Sack Packs” sold at CVS stores across New England. With the sale of each Sack Pack, $5 was donated directly to Easter Seals.

- Combining all resources, we produced a mutually beneficial cause-marketing program that connected a professional athlete with two established and recognizable brands, while raising funds for a worthy cause and retaining compensation for our client.

POST CAREER- A two-time Super Bowl Champion with the New England Patriots,

Rosevelt has turned the focus of his professional life to his two businesses in his hometown Indianapolis. In addition, he’s continued to have a heavy media presence as he did in his playing days.

- Over the final few years of his playing career, he had been hired for weekly call-ins to major radio networks such as WEEI in Boston, the highest rated sports radio network in the country, and weekly television interviews for the likes of CBS WBZ Channel 4 and New England Sports Network.

- With this experience throughout his career, the doors opened for him to sign on as a Host for the Big Ten Network’s Friday Night Preview Show to talk college football and especially his beloved Purdue.

ROSEVELT COLVINMARKETING ON ALL LEVELS

ESSILOR OF AMERICANATIONAL PROGRAM :: “Wine & Dine Series”

Essilor of America is a leading maker of ophthalmic optical products and supplies, particularly corrective lenses.

Goals- Essilor wanted to reemphasize the fact that it represented the best

of class among its product, it was progressive (literally and figuratively), innovative, and still tops in the marketplace.

Challenge- Essilor’s principal brand, Varilux, is one of the most established

names in the eye care business. Varilux’s progressive lenses have a product functionality and reputation that are second to none. Varilux, however, was suffering from a perception that it was stagnant in the marketplace.

Solution- Sports Identity developed the “Wine and Dine Series”, which invited

principal influencers in each of the 20 top-selling Varilux markets to an intimate dinner attended by a local athlete hero. Using a local athlete was key to the program’s success because athletes have the power to create brand experiences that last a lifetime. Our proprietary BrandMatch® process and extensive athlete network allowed us to identify the athletes that best represented the Varilux brand and image. The athlete’s speech and attendance made the event an evening to remember and conjured up “warm and fuzzy” feelings for both Essilor and Varilux.

Results- By having each athlete discuss such topics as determination, focus

and leadership, Essilor strove to influence the “influencers” by giving their top clients a special feeling that encouraged them to drive sales and move product, while simultaneously regaining its prominent position in the marketplace.

Players and Cities by column:

Murcury Morris in Florida John Hannah in BostonMark Moseley in Virginia Harold Carmichael in PhillyElvin Bethea in Houston Harry Carson in New York

DEION BRANCH :: New England PatriotsGRAND WIRELESS :: Recording A Regional Radio Commercial

MIKE TIMLIN :: Boston Red SoxPC CONNECTION :: Speaking At National Sales Rally

VINCE WILFORK :: New England PatriotsBASKIN ROBBINS :: Works The Counter As Part Of Local Endorsment

As football continues to dominate the sports landscape, particularly on weekends, the growth of female involvement and knowledge in the sport is forever expanding itself. With one of our New England Patriots clients, Tight-End Benjamin Watson, hiring us to help solidify his foundation’s brand and develop original programs to compliment those established, we saw opportunity to mature and implement a concept we’ve long anticipated managing, Football 101. By combin-ing a thirst for football knowledge, the influential names and assets of the Patriots and Gillette Stadium, and our expertise as event de-velopers and managers, we created a highly successful, exclusive, and bedrock endeavor for future undertakings of this unique event.

Highlights- An innovative, female-centric event with numerous seminars

educating them on the rules, regulations, positions, schemes, and everything football taught by players themselves at Gillette Stadium

- Affordable price levels for women and men to have the opportunity to spend significant time with their favorite Patriots

- Taught the women as the players are taught, with game film, power-point presentations, dry-erase, playbooks, and demonstrations

- To keep men involved, a cocktail hour before sessions began to meet and mingle with the players, an ancillary media-panel Q&A and Meet & Greet period and field tour as sessions were underway

- A sold out event on both levels, men and women- Top Patriots names as Professors; Wes Welker, Matt Light, Tedy

Bruschi, Jarvis Green, Sam Aiken, Stephen Gostkowski, and of course, Benjamin Watson

- Top New England media personnel for Media-Panel; Steve Burton and Paul Burton (Boston’s WBZ CBS Ch. 4 Sports), Joe Amorsino (NBC Ch. 7 Sports), former Patriot and current WEEI Big Show host Steve DeOssie, and Karen Guregian (Boston Herald Pats beat writer)

- Over $15,000 raised for One More and an influx of new supporters

FOOTBALL 101CHARITABLE EVENT CREATION

TULLY BANTA-CAINPORTFOLIO PHOTO SHOOT

LOGO CREATIONFOR ATHLETES & THEIR EVENTS

Logos created by Sports Identity or various creative partners

www.sportsidentity.com617.744.5423

WHAT WE OFFERBUILDING YOUR BRAND BASED ON YOUR GOALS

What’s Your Sports Identity?

Marketing Plan:> This plan will provide direction for Sports Identity and the athlete, in

order to attain the goals set forth with the client.

BrandMatch® Document:> Highlights all segmetns of the BrandMatch® process and is used

during outreach to potential partners and sponsors.

Brand Identity:> Design of a personal logo that represents the athlete.

Athlete Career Portfolio:> Tracks and displays an athlete’s on & off-field accomplishments.

Event Management:> Development and execution of charitable events in alignment with

the athlete’s brand strategy.