APPROACH

“Want to make sure a photograph survives your

lifetime? Print it out.”

That’s the warning Google’s Vice President Vint Cref gave at a talk recently, saying that vast amounts of digital information may

soon belost in a new digital dark age.

And this is our approach when talking to our audience, to play on two types of emotions

FEAROf loosing

digital photography

HAPPINESS

From having them printed in an elegant

book

STRATEGY

LAUNCHINGPHASE

AWARENESSPHASE

SUSTAINABILITYPHASE

Our digital vision in the first 2 quarters will be implemented as a 3-phase strategy

1 2 3

LAUNCHING PHASE

In this early phase SOORA BOOK business idea should be introduced to audience clearly.

Playing on the emotions side, we will motivate fans to print their digital photos in order not to loose them.

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Video Ad

Short Videos Campaign

Content

Tips & Tutorials

Creative ThemesDigital Vs. Print Photos

Photography and Good MemoriesOld Photography Times (Nostalgia)Popular Songs About Photography

Traditional Photo Album Vs. Soora Book (our added value)

Product Overview (Different Sizes, Different Styles)

VIDEO AD

CONTENT(Samples)

Digital VS Print Photos

ولسة المنافسة مستمرة بين الصور الديجيتال والصور المطبوعة..soorabook.comياترى مين اللى هايكسب فى األخر.. ادخلى على وانتى تعرفى اإلجابة

Keeping Good Memories

تخيلى احساسك وانتى قادرة تلمسى بإيدك كل ذكرياتك الجميلة..soorabook.comادخلى على

Old Photography Times (Nostalgia)

المنظر ده ماعدناش بنشوفه من ساعة ما انتشر التصوير الديجيتال ومبقاش فيه تحميض للصور.. ..بس ده مش معناه ان الصور المطبوعة هى كمان هاتختفى

TIPS & TUTORIALS

In this phase the tutorials will focus onbreaking the ice between Fans and

Soora Book user interface.We will mainly explain the quick

shortcuts to design the book (Auto fill, templates…etc.)

Example :

إزاى تصممى كتابك على صورة » « ثانية30بوك فى أقل من

AWARENESS PHASE

In this phase our Fans will recognize that they do have a strong need for our product in many situations in their

lives.Also the User Interface should be communicated in

details.We will keep about 30% from the creative themes of the

previous phase added to the new themes.Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Video Ad

Short Videos CampaignContent

Tips & Tutorials

Creative ThemesSoora Book and Different Occasions

(Birthdays, Weddings, Graduation, Special Vacations, Baby’s Moments…etc.)

Soora Book as a Gift Vs. Other Gifts(in terms of type, price and emotional impact)

Designing your own Soora Book is a joyful experience itself.

SHORT VIDEOS

CAMPAIGN(Samples)

CONTENT(Samples)

Soora Book and Weddings

لحظة زى دى..الزم تتسجل فى كتاب ..علشان تعيش طول العمر

Soora Book as a Gift Vs. Other Gifts

Soora Book and Baby Moments

كل يوم والدك بيكبروا فيه أكتر من اليوم اللى قبله....بس مش هايقدروا يحسوا قد ايه هم كبروا.. وقد إيه انتى تعبتى معاهم ..غير لما يفتكروا شكلهم فى أول سنة

TIPS & TUTORIALS

In this phase the tutorials will focus on explaining all the possible tools of the

User Interface in details.Example:

Producing a series of videos as a complete User Manual

SUSTAINABILITY PHASE

In this phase our main mission is keeping the customers that we’ve gained in the last two phases by providing

promotions and hot offers.

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Video Ad

Short Videos Campaign

Content

Tips & Tutorials

CONTENT

We will keep about 70% from the creative themes of the previous phases and add to them promotions, offers and

loyalty programs.

TIPS & TUTORIALS

In this phase the focus will be on advanced design techniques by providing design tips and tricks

INSTAGRAMGUIDLINES

Any Facebook post could be resized to fit within Instagram but we will consider a

clear fact that Instagram is a photography based platform at the first place.

So the content we post into it should be premium photos of our product in different

sizes and styles or photos of people interacting with it.

THE AUDIENCE JOURNEY

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

- The Big Idea- What is Soora Book?- What’s in it for me?- Benefits, Emotions..

- Simple usage

- When to use Soora Booksituations and occasions in

details(Birthday, wedding, graduation…)

- How to use the website(book creation)

LAUNCHING AWARENESS SUSTAINABILITY

- Offers and promotions- Advanced tutorials(Design Tips & tricks)

IMPROVINGCONVERSION RATE

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

Starting Stage Maturity Stage

Convers

ion R

ate

Assumed Audience (Current Data)

Real Audience (Analysis Data)

Initial Torque

SteadinessMild Increase

Improved Increase

(Video Campaigns)

(Temporary Saturation)(working with new data)

(results of new data and activations)

MATURITY STAGE

TargetingReal Audience

We can invest in

Digital Activations

(Mobile apps /Facebook apps /SM

Competitions..etc)

Because we are And get

ImprovedConversion

Rate

New Content (Based on Their

Interests)

We can Design

THANK YOU