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Using data for more effective and personalized marketingMicrosoft Social Engagement
Markus SaloMaria Fonsell9.3.2016
markusmsalo
fonsell
Action Decision
Interactive dashboardsWhy did it happen?
PredictionsWhat might happen?
RecommendationsWhat should I do?
Decision automation
Decision support
Data
Value
Static reportsWhat happened? Manual process
From data to decisions and actions
Why social engagement? People are sharing more than ever before
4.5B likes generated daily
300 hours of video uploaded to YouTube per minute
500M tweets per day
http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and-statistics-you-should-know-in-2015/https://www.youtube.com/yt/press/statistics.html
Being social vs. strategic social
Only
17% of companies identify their social strategy as mature.
83% of Fortune 500 companies have corporate Twitter accounts
80% of Fortune 500 companies are on Facebook
97% of Fortune 500 companies have a corporate presence on LinkedIn
http://www.umassd.edu/cmr/socialmediaresearch/2013fortune500/http://www.briansolis.com/2013/12/social-media-matures-yet-many-companies-still-lack-a-strategic-foundation-infographic
What’s top of mind for social?
Drive engagement
Analyze sentiment
Listen everywhere
Microsoft Social Engagement
Social Listening
Social CRM
Intelligent Social
Social Engageme
nt
Exercise
Microsoft Social Engagement
Social Listening
Social CRM
Intelligent Social
Social Engageme
nt
Action Decision
Interactive dashboardsWhy did it happen?
PredictionsWhat might happen?
RecommendationsWhat should I do?
Decision automation
Decision support
Data
Value
Static reportsWhat happened? Manual process
From data to decisions and actions
Cortana Analytics SuiteTransform data into intelligent action
DATA
Business apps
Custom apps
Sensors and devices
ACTION
People
Automated Systems
INTELLIGENCE
Cortana Analytics
Here are some of the things I can help you
with…
Cortana for Consumers (today) With the Cortana Analytics Suite
Answers from organizational data in Power BI
“What were our biggest deals that closed last month?” or “How should we segment our customers?”
Public reference data answers – “How far is it from Los Angeles to San Francisco?”
Event predictions – “Who do you think is going to win the Germany Italy game?”
Integration with prediction solutions“Which of our customers are most likely to churn in the next quarter?” or “Which of our leads are most prosperous
Flight status, traffic conditions, changes in weather, …
Monitoring KPIs and preemptive alerting“Alert me if this customer ever has a 90% chance of churn in the next 30 days”
Line of business process integrationAssistance with expense report submission on-time within policy
Setting reminders, scheduling meetings, getting directions, …
Answers
Predictions
Monitoring & Alerts
Task Completion
Cortana for Everyone Consumers and Enterprise