SOCIAL V SEARCHLOCALLY SPEAKING....

A SQUARE TREE MARKETING PERSPECTIVE

V S

Who Wins

SOC IALSEARCH

C H A L L E N G E

My viewKEVIN ANDERSON...... AGED 40 (YES REALLY)

I need a plumber,I'll ask my Facebook

chums.

I don't want to searchBecause I might get lost!

I want to be toldBy Someone I Trust

You need Dave! THANKS!

Am I wrong?TIME TO FIND OUT

I decided to let otherpeople show me the way

45%54%

If I'm looking for a local service provider I usually.......

Over half still 'usually' 'GOOGLE IT'

Only 1% usually use Yell.com

74%

NEVER USE

77% AgreedThat they'd still rather

'it'

31%Don't

'it'

As often as they used to.

Like to ask their friends on Facebook forrecommendations on which local service

provider to use.

2 out of 3

Use Facebook to find local serviceproviders because they........

Others: 7% because it's easier. 3% because it's quicker

9 out of 10

'Trust a recommendation'

Most recent facebook recommendation request........

Plumber (10)Joiner (9)

Painter / Decorator (6

)

Electrician (4)

And I hope the person that needed an urgentrepair to their GHD's got them sorted!

Tiler (3)Gardener (4)

Picture FramerHairdresser (2)

Roofer

Plasterer

Dressmaker

Mechanic / Garage (2)

Tattooist

Glazier

Aerial Installer

Ironing

Carpet Cleaner

Gas Engineer

Appliance Repair (2)

V S

The Winner Is

SOC IALSEARCHIt's

a DRAW

If you're a LOCAL businesstrying to get LOCAL customers

you need Social Media andSearch Engines to be workingfor you. Miss out on one, and

you'll miss out.

So, yes - I waswrong. Turns outI'm not everyone.

Thanks toThe One Hundred

Who took the time to fill in the survey

To find out more about the research results or to learn how we canhelp your local business please get in touch.

Kevin Andersonkevin@squaretreemarketing.co.uk

www.squaretreemarketing.co.uk01828 270001 / 07873 110097