What is social selling and how doesit change the relationship betweensales & marketing departments?

Social selling is an approach to prospecting, nurturing and closingsales with self-educating buyers

Tom Martin @tommartin

Social selling is a merger. The power of social marketing reachwith smooth-talker, relationship-building qualities of sales.

Emma Cunningham @emmacunningham

If anything it helps merge both sales and marketing as they have tobetter work hand in hand to successful

Michael Mullady @atlscgrad

#Socialselling should bridge the gap between sales and marketing- they should work together for a cohesive social strategy.

Jessica Roberts @connect2life

Con't: ... requires Sales & Marketing to finally work in a trulyintegrated manner because Mkting & Sales roles change

Tom Martin @tommartin

Social selling is making connections & building relationships. Itbrings sales & marketing on the same team.

Teri Kojetin @terimkojetin

Social Selling is based on the power of Social Networks to improvethe brand to get sales

Alicia Rodriguez @aroru26

Marketing and sales departments will have to increase theircommunication because #socialmedia has changed everything

Cheval John @chevd80

Why isn’t social selling and socialmarketing the same thing?

To me social marketing is still outbound focused... social selling ismore inbound/seduction based

Tom Martin @tommartin

Social marketing is getting awareness & presence. Social selling isthe nitty gritty of making connections that count.

Teri Kojetin @terimkojetin

Social marketing is building the brand. Social selling is asking forthe money.

Steve Case @joebugbuster

Sales needs more leads. Mktg needs to know what works. Theytell each other but don't feel they get it.

Lisa Masiello @lisamasiello

Most sales folks tell me they don't need more leads, they needbetter ones

Tom Martin @tommartin

Social selling presenting the sales point straight away, no garnish.Social marketing building mutually beneficial relationships.

Madison Jones @madisonjoneshr

Ideally, I think those 2 should eliminate the divide. There should beminimal difference in message and scope.

Ben Phillips @benfigo

They're related but social marketing is informative social selling ismaking it happen.

AJ Borowsky @askwhatnext

Tell us about the science ofPropinquity, how does it factor into

social selling?

propinquity:[proh-ping-kwi-tee]

1. nearness in place; proximity.2. nearness of relation; kinship.3. affinity of nature; similarity.

4. nearness in time.

Propinquity - closer proximity of two people physically orpsychologically more likely they will become friends

Tom Martin @tommartin

Propinquity builds trust. Trust enhances social selling. They trustyou = referrals and repeat businesses.

Christine Chen @christine_chen6

You must be where your (potential) customer is.

Ben Phillips @benfigo

The closeness you have to your community in conversation. Areyou in or are you out?

Jessica Roberts @connect2life

100 yrs of rsch has shown Propinquity is the #1 predictive variableof relationship formation amongst humans

Tom Martin @tommartin

Staying close to someone and participating in the conversationsthey are having about your areas of expertise are key

Rachel Miller @rachelloumiller

Keep your friends close, and your customers closer! Makes sensewe're more likely to trust those who are in our inner circle.

Madison Jones @madisonjoneshr

Propinquity is what social is if done right! It's growingrelationships.

Teri Kojetin @terimkojetin

Does social selling compliment thetraditional sales process, or replace

it?

Social Selling is a compliment but can evolve into a replacement asa primary effort in some instances but not all

Tom Martin @tommartin

Social selling compliments the traditional sales process and canready a prospect for sale - can also replace for some biz

@outmarket

If sales as we know it as just selling something without beingfriendly with the customer, then social selling replaced it

Cheval John @chevd80

Social selling totally compliments traditional selling. But the scalesare tipping in social's favour

Lynne/CarlynServices @carlynservices

So far (last 5 yrs) has served me well... 25% yr/yr biz growth withno outbound/traditional cold calling efforts at all

Tom Martin @tommartin

Social selling compliments the traditional sales process, but cannotreplace it. Fundamentally same but diff skills.

Jaclyn Freedman @jacfreedman

1st, every sales VP and acct rep shld have a social sales person.That's biggest untapped opportunity for #b2b

Lisa Radin @milguy23

The traditional sales process compliments social selling - the ruleshave changed!

AJ Borowsky @askwhatnext

What is Aikido Selling?

aikido:[ahy-kee-doh; Japanese ahy-kee-daw]

1. a Japanese form of self-defenseutilizing wrist, joint, and elbow grips toimmobilize or throw one's opponent.

Aikido Selling is what we call our approach - based on martial art ofsame name - use attacker force against them. In Aikido Sellingattacker=self educated buyer. Need to help sales learn how to useself-education "against" themTom Martin @tommartin

Sales + Storytelling to destroy clients’ negative emotions and toattract them to our product

Alicia Rodriguez @aroru26

The epitome of creatively focusing on customers and solvingproblems. Turn a threat into an opportunity.

Ben Phillips @benfigo

Properly taught sales ppl understands customer needs before theirproduct. Aikido newfangled word for newbies?

Lisa Radin @milguy23

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