Social Media Survival Tactics for Small Businesses

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6 Social Media Survival Tactics for Small Businesses

Speaker Bio

Ella BadisHootsuite Social Media Coach @Hoot_EllaBadis

Join the conversation using #HootsuitePro

Managing your social media profiles

Attracting new customers

Measuring social media success

Agenda

Managing your social media profiles

Why do you need to manage social?

• Save cost, time and resources• Improve your marketing

workflow• Increase brand awareness

Tweet your questions with #HootsuitePro

Hootsuite Tabs & Streams


How to organize?

• Organize according to social networks

• Organize according to businesses / brands / clients

What can it help you?

• Listen attentively to online conversations

• Engage with customers

Hootsuite Tabs & Streams


Manage social media profile content

Share Industry/Lifestyle News



Promote your products




Promote your products


Converse with customers


Publish and Schedule Content

• Create content calendar

• Autoschedule your postings

• Manually schedule your postings

• Bulk schedule your postings


Case Study: Pics’s Peanut Butter

“Automation has changed my life”, said Nikki, Marketing Manager

Tips:

• Plan weekly content calendar

• Schedule content based on customers’ timezone


Click here for the case study

https://hootsuite.com/en-sg/resources/case-study/picspeanutbutter-case-study

https://hootsuite.com/en-sg/resources/case-study/picspeanutbutter-case-study

Attracting new customers

Social selling- the use of social media by sales organizations for listening, customer engagement

and internal collaboration



S.M.A.R.T Goals

Listen and Create CTA (Call to action)


• Find local conversations by geo-search

• Monitor keywords and brand mentions

• Set up Twitter lists

• Create CTA in postings

Case Study: University of South Australia

“With the recent release of our strategic action plan to increase global engagement, we are challenged to collaboratively reach prospective, current and graduate students worldwide. Hootsuite is an essential part of the solution”, said Amy, Digital Marketing Officer

Tips:

• Geo-targets mentions of UniSA

• Empowers employees to be their eyes and ears on social media



https://hootsuite.com/resources/case-study/how-university-of-south-australia-expands-their-reach-to-a-global-audience

https://hootsuite.com/resources/case-study/how-university-of-south-australia-expands-their-reach-to-a-global-audience

Measuring social media success


S.M.A.R.T Goals

Measure your social media efforts


VolumeWhat is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest.

RetweetsA tweet that you forward to your followers is known as a Retweet. Retweets always retain original attribution.

Total ImpressionsThe number of people who could have seen a story about your page (reach) + the number of times frequency the post was shown

ConversionsGetting a marketing message performs a desired action “In other words conversion is simply getting someone to respond to your CTA

LocationUsed to automatically identify and track the location of objects or people in real time, usually within a building or other contained area.

KloutInfluencers Klout ScoreThe size of a person’s engaged audience of followers and friends who actively listen and react to his online messages

What to measure?measure?



S.M.A.R.T Goals

Steps to measure


1. Select social media analytics tools such as Google Analytics & Hootsuite Analytics

2. User a URL shortener like Ow.ly to track the clicks and region

3. Create custom report and review it (weekly or monthly)

Case Study: Fairware

“We know by seeing the high-level trend data that people find us through social, and the people who find us are prequalified”, said Denise, Founder & CEO

Tips:

• Identify your active social networks

• Proactive in reaching out to customers



http://blog.hootsuite.com/fairware-success-story/

http://blog.hootsuite.com/fairware-success-story/

Checklist

1. Managing social media profiles

2. Managing content on your social media profiles

3. Geosearch your potential customers

4. Monitor keywords and brand mentions

5. Listing your customers / influentials

6. Measuring social media success

Thank you!

@Hoot_EllaBadis

Join the conversation using #HootsuitePro