Social Media Strategy9/30/16

TableofContentsExecutiveSummary 3SocialMediaAudit 4-7SocialMediaObjectives 8OnlineBrandPersonaandVoice 9StrategiesandTools 10TimingandKeyDates 11SocialMediaRolesandResponsibilities 12SocialMediaPolicy 13CrisisResponsePlan 14Measurementandreportingresults 15

ExecutiveSummaryMygoalistoincreasebrandawarenessandengagementoverthenextsixmonths.• Thiswillprimarilybeachievedthroughthestrategy

ofmorefrequentandmoretargetedpostsonallbrandsocialmediaplatforms.

SocialMediaAuditSocial

Network URL FollowerCount

AverageWeeklyActivity

AverageEngagement

Rate

Twitter Twitter.com/KatieRorer 38 2 0%

Facebook Facebook.com/KatieRorerTech 52 5 1%

Pinterest Pinterest.com/katierorer 112 25 5%

SocialMediaAssessment

SocialMediaAuditSocial

Network Volume Percentage ofoveralltraffic Conversion Rate

Twitter Nodata Nodata No data

Facebook No data Nodata Nodata

Pinterest Nodata Nodata Nodata

WebsiteTrafficAssessment

SocialMediaAudit

AgeDistribution GenderDistribution PrimarysocialNetwork PrimaryNeed

13- 30 48% Female50%Male

FacebookTwitter

Gaming andtechnewsnot

addressedto“gamers”

AudienceDemographics

http://www.bigfishgames.com/blog/2015-global-video-game-stats-whos-playing-what-and-why/

SocialMediaAuditCompetitor

Name SocialMediaProfile Strengths Weaknesses

Flaco’s GamingandTech Tumblr Frequent postsand

credibility

Contentdoesnotseemimmensely

varied

CompetitorAssessment

SocialMediaObjectivesMysocialmediagoalsaretoincreasemyreachonsocialmediainthenextsixmonths.

Myspecificobjectsforreachingthisgoalare:1. ToincreaseaverageweeklypostsonTwitterand

Facebookby50%inthenext6months.2. Toincreasepostviewsbyusingappropriatetags3. Toincreaseblogengagementby50%• BysharingonPinterest,TwitterandFacebook.

OnlineBrandPersonaandVoiceMypersonalbrandpersonaandvoicearecasual,butinformative.Ihopetocreateanenvironmentthatisapproachableandencouragingofeasyconversationabouttechnology.

StrategiesandTools• Paid:BecausethisisapersonalbrandIam

choosingnottousepaidstrategies.• Owned:IwillpostweeklyfrommyblogonMedium

andWordpress aboutrelevanttopicsinthetechandgamingindustries.

• Earned:Iwillmonitortwitterforkeywordssuchas:gaming,tech,innovation.IwillalsoattendandlivetweeteventssuchasOiX.

• Tools:Iwillusebuffertoscheduleregularpostsandanalyzetheeffectivenessofthem.

TimingandKeyDates• October14-16thisistheweekendofOrlando

InteractiveexperienceorOiX,Iwillbeattendingandpostingthroughoutthisevent

• IwillpostaroundholidayssuchasChristmaswithcontentfocusedontechandgamingrelatedgifts.

SocialMediaRolesandResponsibilitiesAsthisisapersonalbrandIwillberesponsibleforallsocialmediarolesandresponsibilitiesincluding:• Curatingcontent• Creatingcontent• Respondingtoengagement• Postingcontent• Creatingblogposts

SocialMediaPolicyIwillkeepmypersonalbrandconsistentthroughoutallofmypersonalsocialmediaaccounts.Withsomeplatforms,suchasInstagramIwillnotalwayspostbrandrelatedcontentbutallcontentwillbebrandappropriate.

CriticalResponsePlanIntheeventofacrisisIwillmakeanefforttorespondtimelyandpersonallytoanycommunicationsthatIariseduetothecrisis.Iwillalsomakeanefforttoapologizeforthelapsethatcreatedthecrisis.

MeasurementandReportingResults• IwilluseBuffer,FacebookandTwitteranalyticsto

assessmystrategy.• Myfirstassessmentwillbeafter2months,inorder

toseeifanypositivechangeishappening.• Iwillthenassesseverytwomonthsorcreateadjust

myobjectivesiftheyarenotworking.