Use Fewer Social Sites

Concentrating your marketing efforts Only focus on the sites that will reach your market Build a strong presence and deliver consistently

Don’t spread yourself too thin to react Don’t start only to stop

Get customers to your Social Media pages

Get your customers to notice you Ask your customers to engage and

post Include solicitation on all of your

media and marketing materials Educate your outbound staff to

promote it

Incent your Customers to share to second and third degree friends

Set a budget and promote and boost your content

Avoid automation.

Automation can save you a ton of time, but it presents far too many risks

Respond to everything. Respond to every comment

Good or Bad get engaged Potential customers are going to review Respond as if they are looking at you

Fear is not a reason to stay on sidelines

People are going to post about your company so throw in your two cents

Make your posts more relevant

Post solutions, inspiration, and interesting facts that can be useful and helpful.

Share information from your trusted sources

Don’t make it about you! NOBODY CARES!

Social Media in 2014

Social media marketing is expected to reach new and unequaled heights in 2014.

Get involved

Make new connections

Don't let your business be left behind

Post Questions Comments Solutions Research Successes

Google Plus

Google+ will be more important to your business.

By being on Google+, you will be able to take full advantage of Google Authorship.

Google Authorship is a way to link content you create with a Google+ profile, which provides benefits such as your headshot image appearing next to your content in Google’s search results.

Google Authorship- Example

Pages are for businesses, organizations and brands to share their stories and connect with people.

Engage and grow your audience by posting regularly.

People who like your Page and their friends can get updates in News Feed.

Pages are for businesses, organizations and brands to share their stories and connect with people.

Engage and grow your audience by posting regularly.

People who like your Page and their friends can get updates in News Feed.

What is a Facebook Page?

Since joining Facebook in 2009 Volvo have achieved nearly  911,970 likes

51,177 people are talking about

Facebook Page Example for Volvo

Know your audienceUnderstand the type of content your fans like

There are lot of different types of post types, but the primary categories are:LinksPhotosVideosText or Content posts

Post Frequently and consistentlyProvide ValueBy sharing page between friends By Promoting Page (Paid)

How to increase Facebook likes for your page