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Amberly RundellDigital Marketing Strategist
Digital Marketing Strategist
Today’s Agenda
What will you learn?
1. Why use Instagram, Facebook and Twitter?2. How to optimize your profiles3. How to spy on your competitors4. Content – Examples, Good vs. Better5. How to get more followers6. How to increase engagement7. My favorite tools, tips and more!
Petrafisher.com
Why Use Instagram, Facebook and Twitter?
1
400 million users49% male / 51% female53% of US adults 18-29 49% of US adults use it daily
Source: expandedramblings.com
Source: businessinsider.com
1.5 BILLION people on FB84% of people ages 18-2979% of peoples ages 30-4960% of people ages 50-64
500+ million users37% of people ages 18-2912% of people ages 50-64
Source: businessinsider.com
Optimize Your Profile2
Add a Feature Video
Update Your Cover Photo with links to More Information on your website
Add Instagram to your Navigation
http://facebook.about.com/od/PagesGroups/fr/How-To-Add-An-Instagram-Tab-To-Your-Facebook-Page.htm
Optimize Your Photo Albums
Add Apps www.woobox.com
Gift Cards App
Encourage & Monitor Reviews
Add CTA in cover photo
Optimize Your Profile
• Add your location• Add your USP in your bio• Add your website link• Add a hashtag
Optimize Your Profile
Get Inspired!
Study Your Competitors
3
Use the Search Bar to Get Inspired!
Mall of AmericaAventura Mall King of Prussia Mall South Coast Plaza Millcreek Mall
Get Inspired!
Study Your Competitors
Use the Twitter Search Bar
#malls#MOA#malls#Crossgates
TagboardFavorite Tools!
http://www.mallofamerica.com/
Favorite Tools!
Get Inspired!
Share Great Content4
Have you won any awards?
Promote Sales at Retail Stores
Promote Your Retail Stores
Better: Tag the stores name in your post if they have a Facebook page
Promote Eventsand use a bit.ly link
Promote Events
Better: Add a link to more information. Hours, location, etc. Share with your friends!
Boost Your Event
Better: Boost this event to your fans and their friends
Sneak Peek / Behind the Scenes
FAQ’s
Keep an ongoing list of FAQ’s that you receive on a regular basis. Create a blog post with the answers, and post the link on your social media accounts.
Canva Favorite Tools
Use Real People in your Photos“Shopper of the day!”
User Generated Content - Include REAL human faces they receive 38% more likes on average, and 32% more comments.
Behind the Scenes
Show the Visual Journey of your Business
Add link to your description
Better: 1. Add a link in the description area with more information including hours, location, etc.2. Ask a question. Will you be attending? Who are you bringing to see Santa?
Wordswag
Favorite Tools!
ContestsWooboxWishpond
Favorite Products#FoodFriday
Videos
https://www.facebook.com/AventuraMall/videos/vb.108845629225/1424464211102606/?type=3&theater
Video “Top 10 Things You Didn’t Know About Crossgates Mall!
Video Tools
• Flipagram • Videolicious• Videohance• Hyperlapse
Community Involvement - Fundraisers
Blog Posts
Blog Posts
Happy Customers#DailyFinds
Win a Shopping Spree Contest! Take a picture in front of your favorite store for your chance to earn a
$500 shopping spree!
http://agencyentourage.com/
#ThrowbackThursdays
Who remembers when Caldor’s used to be in Crossgates mall?
Promote Other Channels
Storytelling
Source: SusanChavez.com
Get Inspired!
Tag Your Location5
Tag Your Location
Source: Wishpond.com
Tag Your Location
Get Inspired!
Get More Fans6
Video Contest
• Offer a mall-wide gift card for whoever makes the best 30-second video about why they love to shop at your mall. Let your shoppers create your content for you.
Use Hashtags
#Mall#Albany#Crossgates#SantaatCrossgates#destinyUSA#hipsterSanta
Interactive Boards
• Follow stores and businesses• News Channels and Local Guides (events)• Competitors• Follow your competitors followers• Follow the Followers of Influential people
Follow Others
Add Social Media Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Add Social Share Buttons
Add Icons to Your Website
Share on other channels
Reach out to Influencers (Stylists, Brand Ambassadors, Experts, Local Guides, etc.)
On Site Marketing at Events
Influencer Marketing
http://www.socialmediaexaminer.com/influencer-marketing-with-doug-karr/
Instagram Advertising
Ads will have CTA’s for direct response actions that open in an in-app web browser.
Source: Twenty20.com
Source: Twenty20.com
Instagram Advertising
www.socialmediaexaminer.com/how-to-advertise-on-instagram-a-complete-instagram-ads-guide/
Get Inspired!
Increase Engagement7
Ask Questions
Key takeaway: Be genuinely interested in your audience!
Boost Posts
Target females 15 – 35 who live in a 30 mile radius of Kingston Collection who also like The Charlotte Russe page.
Advertise
Boost this post to parents that live in a 30 mile radius of Kingston Collection
Social Media Scavenger Hunt
Custom Audiences
How to Retarget Content to Facebook Custom Audiences
Target People that Visit your Website – Website Custom AudiencesTarget Email List – Look alike lists
Website Retargeting
Comment Back To Followers
Source: Dina Rodriguez – Hand Lettering Artist
“ ” to Win Contest
Source: Wishpond
Get Inspired!
My Favorite Tools & Tips
8
ScheduGram
Photo source: blog.onprenduncafe.com
www.canva.com Favorite Tools!
Easily Design Images
Facebook Grid Tool
www.facebook.com/ads/tools/text_overlay
Muzy
Flipagram
www.flipagram.com
HootsuiteFavorite Tool!
Hashtagify
Click to Tweet
“Tweetables”
Favorite Tools!
Success Stories https://business.twitter.com/success-stories
Key Takeaways
• Social Media is all about VISUAL STORYTELLING• Pull back the curtains of your business• Tell your brand story using images and videos• Study others who are doing it right• Social Media = Like, Know and Trust • Capture moments • Never stop exploring and testing
Homework
• Take out your notes again• Try out 2 or 3 things you learned today!
Need help?
• Training and workshops• 1:1 Consulting• Social Media Strategy • Management
Let’s Connect!
@AmberlyOnline www.facebook.com/mannixmarketing
www.mannixmarketing.com
Redfairyproject.com
