Social Media Learnings from Content Marketing World 2014

SOCIAL MEDIALEARNINGS

CONTENT MARKETING

CONTENT MARKETING INSTITUTE

IS A MARKETING TECHNIQUE OF CREATING AND DISTRIBUTING VALUABLE, RELEVANT AND CONSISTENT CONTENT TO ATTRACT AND ACQUIRE A CLEARLY DEFINED AUDIENCE - WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.

WHY IS CONTENT MARKETING RELEVANT?

SOCIAL MEDIA IS PART OF DIGITAL

MARKETING

WE ARE THE MOST ACTIVE

CONTENT CREATORS IN THE WORLD

SOCIAL MEDIA EFFORTS ARE

PROFITABLE AND MEASURABLE

QUEENS AND KINGS OF DIGITAL MARKETING

WHY WE RULE THE DIGITAL MARKETING KINGDOM?

SHARED MEDIA(NEEDS CONTENT)

OWNED MEDIA(NEEDS CONTENT)

PAID MEDIA(DEFINETELY NEEDS

CONTENT)360°

PAID MEDIA

OWNED MEDIA

SHARED MEDIA

WE WORK HARDER THAN

CARMEN SALINAS

(WE ARE EVERYWHERE)

WE ARE THE MOST ACTIVE CONTENT CREATORS

CONTENT MARKETING ADVERTISEMENTSM

THE BEST OF BOTH WORLDS

EVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENTEVERYBODY LOVES CONTENT




+100 POSTSA DAY

+2,500 POSTS

A MONTH

30,000PIECES OF CONTENT A YEAR

WEB SITE BLOGS FACEBOOK TWITTER INSTAGRAM PINTEREST

*Darwin Zone’s average content creation

WRITE IT DOWN

JOSÉ CORTÉS

IF WE ARE THE ONES WHO WORK HARDER IN CONTENT MARKETING, IF WE ARE THE BEYONCÉS AND CARMENCITAS OF CONTENT MARKETING, WE SHOULD, OR ACTUALLY, WE MUST BE THE BEST ONES AT DOING IT. NO EXCUSES.

HOW DO WE BECOME THE FRANK

UNDERWOOD OF CONTENT

MARKETING?

MARKETERS MAIN CONCERN

JOE PULLIZZI

AROUND 38% OF CONTENT MARKETERS AROUND THE WORLD, DO NOT KNOW IF THEIR CONTENT IS EFFECTIVE OR IF THEY ARE DOING IT RIGHT. THIS IS THEIR MAIN CONCERN.

GREAT CONTENT MARKETER DESK

HAS A STRATEGY, A

PLAN

HE WROTE IT DOWN, FOLLOWED

IT AND IS CONSTANTLY REVIEWING IT

PUBLISHESDAILY

NO LONGER CREATING

CAMPAINGS, INSTEAD HE IS WORKING ON

COMMITMENTS

HE IS CREATING CONTENT FOR JUST ONE PERSON, NOT

FOR THE MASS

HE IS CONVERTING EVERY SINGLE PIECE OF CONTENT

INTO A STORY

TELLING STORIES IS ACTUALLY MORE EFFECTIVE THAN SHARING BENEFITS OR TECHNICAL DETAILS WHEN SELLING A PRODUCT. ITS NOT ROCKET SCIENCE, WHO DOESN’T LOVE A GOOD STORY?

BY CHANGING A SIMPLE STATEMENT (THROUGH A STORY), YOU COULD CHANGE THE WAY YOUR PRODUCT IS PERCEIVED AND CONSUMED.

STORYTELLING

STEPS TO BECOME THE WALT DISNEY OF CONTENT MARKETING

THOSE WHO TELL THE STORIES, RULE THE WORLD.

NEVER FORGET

INDIAN PROVERB

GREAT STORYTELLERS

BUILD SUSPENSE FOSTER ASPIRATION

HARNESS EMOTIONDRIVE EMPATHY

WRITE EVERY SINGLE DAY. WRITING SHOULD BE ON YOUR JOB DESCRIPTION.

FOCUS ON EMPATHY AND EXPERIENCES, ON RELEVANT AND INSPIRED STORIES.

WRITE WITH A STRONG, UNFORGETTABLE VOICE.

THINK OF ONE PERSON, NO PERSONAS OR SEGMENTS.

MAKE THE CUSTOMER THE HERO OF YOUR STORY.

BECOME A STUDENT OF YOUR FAVORITE STORYTELLERS.

REMEMBER: WHEN YOU HARNESS EMOTIONS, YOU LEAD TO ACTIONS.

ACTIONS MAKE CONTENT MARKETING (SOCIAL MEDIA)

PROFITABLE AND MEASURABLE

AND ACCORDING TO KEVIN SPACEY

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