SOCIAL MEDIA & DIGITAL MARKETINGPresented to the Exploits Valley Chamber of Commerce

GRAY PRESS MEDIA INC.We are a digital creative firm, crafting and designing innovative ways to grow local businesses!We specialize in web design, graphic design, social media marketing and digital advertising.We work with large national firms, small businesses and local services groups.

www.graypressmedia.com

DIGITAL WORLD

TODAYS CHALLENGESStrengthen our local economy by creating an environment where local businesses can thrive, not simply survive.Local businesses want to build better relationships with customers and keep them coming back!Lack of consumer awareness on the impact of local spending vs the impact of taking dollars to other markets (or online). Internet convenience doesnt have to mean leaving the local market. Local businesses are online too.

Put Your Money Where Your House Is!

Chamber started a Shop Local, Shop Exploits campaign to boost local sales dollars and educate consumers about the benefits of supporting local businesses. SHOP LOCAL, SHOP EXPLOITS!

KEEP YOUR MONEY LOCALSHOP LOCAL, SHOP EXPLOITS!MULTIPLIER EFFECT: For Every $100 spent, $45 at a local store stays in your community, but only $13 from out of area spending will trickle down.

Local spending helps:- Create employment opportunities- Increase municipal revenue- Charitable support and community groups- Local infrastructure - Public services

Why does Going Local matter?

Its about:- Building communities that are healthier and more sustainable. Keeping money local and communities vibrant. Creating more high-quality local jobs - for our neighbours, our families and ourselves. Recognizing that we cant just do it alone and that, in the end, were all better off when were all better off!

THE LOCAL SEARCH1 in 3 searches on Google is a local search.4 in 10 people do a local search EVERYDAY.70% of online searches will use local search to find offline businesses. HOWEVER: 1 in 4 small business owners report not spending any money on digital marketing.

THE LOCAL SEARCHThe first place consumers go for online information is a SEARCH ENGINE (Google, Yahoo, Bing)

IMPROVE YOUR LOCAL SEARCH RANKINGSUsing the Right Keywords and Local Identifiers (SEO). Listing your business in Local Directories.Blogging and being active on Social MediaBuilding a Steady Flow of Customer ReviewsOnline Monitoring. Your customers are online NOW!

LOCAL DIRECTORIESGOOGLE - https://www.google.com/businessCANADA 411 - 411.caYELLOW PAGES- businesscentre.yp.ca/local/directoriesTOWN - grandfallswindsor.com/business-directory.htmlCHAMBER - http://exploitschamber.com/directory

COMPLETE YOUR LISTINGSMake sure the following are correct:Business NameAddress, Phone, EmailWebsite Photos (Google listing)

SOCIAL MEDIA MARKETINGFacebookTwitterInstagramPinterestLinkedInYoutube

FACEBOOK

Why Local Businesses Should Use Facebook?Raise awareness, drive demand, boost sales. Facebook business tools help you do it all. You can Interact and stay top of mind with your customers.Its affordable.You can promote your products and services.Facebook AD Targeting - Age, sex, location, education, religion, interests, politics, job title, marital status, etc. - can be used as a filter for your marketing efforts.

FACEBOOK

Social ROI -is an analysis of how well your audience engaged with your ads, and its measured by a number of metrics. These include:

Impressions - The number of times your ad was seenReach - The number of individual people your ad was shown toLikes - The number of people who liked your adShares - The number of people who saw your ad and shared itComments - The amount of comments on your adFrequency - The number of times your ad was shown, on average, to a user.Click Through Rate - The percentage at which a consumer saw the ad and click through to the landing page.Page Likes - The number of likes generated for your Facebook page because of the ad.

FACEBOOK

Small Business Facebook Page Tips

Use keywords in the About section (SEO / Google Rankings)Claim a vanity URL (www.fb.me/GrayPressMedia)Choose the correct categoryGet customer reviewsChoose appealing pictures Facebook Cover and Profile PictureAdd the Facebook icon wherever you canAsk people in personAsk people online

FACEBOOK

What to Post on Facebook (Visual Content)Use picturesFocus on customer benefitsOffer a dealPromote an offerPost an interesting articleAsk a questionAsk people to tag a friendPost an inspirational/funny quotePost a videoTrack Which Facebook Posts are Doing the Best (Facebook Insights)

FACEBOOK

FACEBOOK

Facebook Ad Marketing Objectives

FACEBOOK

Reach - 41,000 FB Users within 50 miles of GFW.

FACEBOOK

Specific - Jewelry Store Example

Break When we come back well jump on to Twitter, Instagram, Pinterest, LinkedIn, Youtube, New social media channels, Customer Reviews, Online Monitoring plus Q&As.

TWITTER

The building blocks of Twitter. Youll need to understand the language and terminology used so that youre able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:TWEET REPLY RETWEET LIKE HASHTAGMENTION

TWITTER

Twitter Tips for Small Business MarketingChoose an Appropriate UsernameCreate a Brand-centric ProfileBecome a Good ListenerInteract and RespondTweet OftenKeep Tweets ShortRetweet and Mention OthersCreate a Content PlanFind InfluencersFollow Relevant UsersFocus on Follower Needs and InterestsUse HashtagsLike TweetsIntegrate Twitter into your WebsiteAdvertise on Twitter

TWITTER

TWITTER

Twitters Best Kept SecretTwitter Search www.search.twitter.com

INSTAGRAMWhy your business should use InstagramIts not just the trendy thing to doVisual marketingEnhance your brandingShow your personalityIts not just for product based businessesTake advantage of user generated contentIts marketer friendlyDrive traffic and grow your businessIts fun!

PINTERESTWhy your business should use Pinterest

Investing in Pinterest pays off long-termPinners are open to your marketingPinterest influences purchasePinterest drives significant referral trafficPinners have larger shopping cartsPinterest informs you of emerging trendsPinners have more purchasing power than non-PinnersPinterest can help your brand fit into someones lifePeople check their Pins while shopping in your store

LINKEDINLinkedIn for Small Business Fill out your page completely with all the important details of your business. Highlight your expertise.Create a call to action.Include a photo.Optimize your profile for search.Post consistently.Create and participate in LinkedIn groups.Be savvy about who you connect with (and who you don't)Make your messages personal.Dive deep with trending content tools.

YOUTUBE

SOCIAL MEDIA NETWORKS

CUSTOMER REVIEWS

88% of Consumers Trust Online Reviews as much as Personal word of mouth (Source: Local Consumer Survey. All respondents are from the USA (90%) and Canada (10%). Facebook, Yelp, Google, Foursquare and YP

CUSTOMER REVIEWS Jungle Jims Clarenville Reviews (Facebook, Google, Trip Advisor, Yelp)

KEYWORD MONITORINGGoogle Alerts www.google.com/alertsWant to track a particular topic and have all information that is newly available be automatically delivered to you in any time frame you might specify? You can do this quite easily with Google Alerts, a simple way to set up automatic delivery notices to yourself on any topic you might be interested in.

For example, say you want to be notified every time your business or competitor is mentioned online.

KEYWORD MONITORINGHootsuite www.hootsuite.com Filter by Keyword to conveniently cut through unrelated search results and focus on a particular user or topic. This is ideal when monitoring specific subjects and even prospecting for new customers.For example: you own a marketing agency in NS so you would likely set up a search stream monitoring for mentions of Social Media Halifax as well as Marketing & Halifax.

Shhhhh! Another Insider TipSHOP LOCAL, SHOP EXPLOITS!www.popsters.us

Personal BrandingSHOP LOCAL, SHOP EXPLOITS!

Personal branding is so important that everyone should spend time and effort buildingit.Whether you are an entrepreneur or an employee of a company, having a strong brand will open more doors for you and help you make more money.

www.prestonpardy.com

Questions & Answers

preston@graypressmedia.com

www.graypressmedia.com