Social Media Best Practices for Sales Forces

Social Media Best Practices for Sales Force*

*Version 1.0 (pre Cerasis Content Marketing Initiative)

Table of Contents• LinkedIn

– Purpose– Best Practices for Optimization and

Engagement• Profile Optimization• Groups• Company Page, Search

– Search• Answers, Groups, People, Companies

• Twitter– Purpose– Best Practices for Optimization and

Engagement• Account Set up• Followers/Following• Tweeting:

– What to Tweet?– Mentions, Replies, Retweets,

Favorites

– Search

• Facebook– Purpose– Company Page: “Likes” and “Business

Likes”– What can you do to help?– Search

• Google+– Purpose– What is Google+

• What Can you do?• Company Page

• Google Reader and Google Alerts• TIME SPENT• COMING: Cerasis Website• COMING: Cerasis Content Marketing

LinkedIn

What is LinkedIn?• LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your

trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

What are some key definitions?• Profile: LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may

come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.

• Connections: These are like friend requests on Facebook, but more for your professional contacts! In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate.

• Groups: Quickly discover the most popular discussions in your professional groups.• Have an active part in determining the top discussions by liking and commenting.• Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all

their group activity.• See both member-generated discussions and news in one setting.• Easily browse previews of the last three comments in a discussion.• Find interesting discussions by seeing who liked a discussion and how many people commented.

• Company Page: A company page lists what the company is about, what they do, how many employees work there, locations, phone numbers, status updates, and information about products and services. Company pages are a great way to find out company intelligence such as key decision makers!

• Search: LinkedIn has one of the most powerful search engines when it comes to finding business professionals online. You can search all categories (People, Groups, LinkedIn Answers, Companies) and may look for companies with your target audience or even job titles at specific companies, or even by first and last name!

The Purpose of LinkedIn for Cerasis and Sales Professionals

LinkedIn will serve the following purposes:• Allow Cerasis to achieve broad outreach by distributing relevant content into LinkedIn

Groups made up of our key decision makers and influencers of decision makers in order to:• Increase awareness and raise the profile of Cerasis• Establish thought leadership to show Cerasis understands the businesses, industries,

and pain points of our target customers• Increase traffic to our website and blog, to:

• Increase Search Engine Optimization, yielding higher search results for target key phrases

• Increase the amount of inbound leads via phone or form fill• Allow Cerasis sales force to connect with LinkedIn users who are potential prospects, thus

allowing us to capture more emails to add to our email marketing database and have conversations in order to lead to a sales appointment

• Allow Cerasis to create our own LinkedIn Group so we may attract key decision makers and message them with valuable content over time, driving them to call or fill out a form on our website

• Leverage deep search capabilities for sales intelligence (Decision maker names, company info, etc.)

Best Practices for Optimization PROFILE

• If you do not have a LinkedIn Profile currently, please go to: http://www.linkedin.com

• OLD Linkedin Profile vs. New LinkedIn Profile• Some people still

have the OLD profile, which looks like this

• However, some may have the NEW profile, which looks like this:

• All will have the new profile SOON

http://www.linkedin.com/

http://www.linkedin.com/

Best Practices for OptimizationPROFILE OPTIMIZATION

Edit your Profile by hovering over “Profile” in the main navigation and clicking on “Edit Profile”

Best Practices for OptimizationPROFILE OPTIMIZATION – THE BASICS

PHOTO:• Edit your Photo,

by clicking on Edit Photo

PHOTO:• Upload a

PROFESSIONAL photo of yourself; you may crop it, leave the “Everyone” selection chosen, click “Save Settings”

Best Practices for Optimization and EngagementPROFILE OPTIMIZATION – THE BASICS

Basic Info:• Click “Edit” to Edit Name,

Headline, Location & Industry, Badges in Basic Info Edit

• NAME: Put your full name, choosing your full name as the Display

• HEADLINE: For your Professional Headline, use key phrases in order to show up in both LinkedIn AND Google searches. Suggest the following: “LTL Freight Management Professional OR Logistics Process Outsourcing Professional”

• LOCATION & INDUSTRY: Add in your Zip, Location, and choose “Logistics and Supply Chain” as your Industry

• BADGES: If you have a PAID account, you can add a Premium account and Add OpenLink; A PAID account allows for different features such as seeing who has viewed your profile


CONTACT INFO:• Click “Edit Contact Info” to

Edit Website, Email, Twitter, Phone, and Address

• COMPANY WEBSITE: Click EDIT to add a website and it will take you to the “Additional Information” Section

• WEBSITES: • Choose “Company Website” and add in http://www.cerasis.com• Choose “Other”, Type in “Twitter” and use URL:

http://www.twitter.com/Cerasis• Choose “Other”, Type in “LinkedIn Company Page” and use URL:

http://www.linkedin.com/Cerasis

• INTERESTS: Type in your professional interests as well as Personal interests. For bulleting for easier reading, simply COPY this: “•“ (copy inside the quotes)

• GROUPS & ASSOCIATIONS: Add in “Transportation Intermediaries Association”• HONORS & AWARDS: Add in Inc. 500 Recepient and any honor you feel is

pertinent• Click “Save Changes”

http://www.cerasis.com/

http://www.twitter.com/Cerasis



• Click “Edit Contact Info” again

• TWITTER: Click EDIT to a Twitter account, giving another connection opportunity with a potential prospect.

• You will be directed to the ACCOUNT SETTING page and you will have a message window to Manage your Twitter Settings

• Click on “Add Twitter Account”

• Once you click Add a Twitter Account, a pop-up will occur, authorizing LinkedIn to add your Twitter Account; MAKE SURE YOU SIGN IN AND AUTHORIZE

• Once it’s added, leave the box “Display your Twitter Account on your LinkedIn Profile.

Best Practices for OptimizationPROFILE OPTIMIZATION – THE BASICS

• Click “Edit Contact Info” again

• PERSONAL INFORMATION: Click “Edit”

• PHONE NUMBER: Put in the best phone number for you to receive sales calls.

• IM: You can put in your Skype ID or even your gmail account for G-Chat; Usually leave blank

• ADDRESS: Put in the address of your office• BIRTHDAY: Fill out if you wish• BIRTH YEAR: Fill out if you wish• Marital Status: Fill out if you wish

Best Practices for OptimizationPROFILE OPTIMIZATION – SECTIONS

NOTE: Under your profile card and picture, you will see the rest of the sections of your LinkedIn Profile. They may or may NOT be in the same order, and you are able to change the order (Which you will learn in subsequent slides)

SUMMARY SECTION:• Click “Edit”• We have already

written copy that is search engine optimized as well as explains our value and what we do.

• COPY AND PASTE INTO PROFILE

As a top 3PL logistics company with the services of a 4PL/lead logistics provider, Cerasis leverages proprietary web-based transportation management software, the Cerasis Rater™, developed from the ground up by our dedicated technology team. Cerasis continually develops the Rater™ always looking to improve the freight shipment and logistics processes as well as to match the needs of our customer base. Not at the mercy of an outsourced TMS software provider, Cerasis never passes on the costs of any change to the Cerasis Rater™ down to our customers nor do our customers have to wait months or even years for continued logistics process improvements or needs.

In addition to this powerful, customer-centric freight management software, Cerasis offers full support to our customers, their inbound vendors, and ultimately our customers' customers, through dedicated and integrated transportation management services to include: freight payment, consolidated invoicing for multiple shipments, complete claims processing, a full truckload freight broker for spot quotes or larger freight volumes, multi-location accounting visibility, carrier visibility, and a dedicated customer service representative who you may call at any time for support during the freight shipment and logistics process.

Holistically managing the entire freight and logistics process, Cerasis provides supply chain visibility empowering Manufacturing and Distribution executives to manage risk and liability and make business decisions to grow the business, all while scaling and not having to add additional resources as the business grows and ships more LTL freight.

EDITING CERASIS POSITION:• Start typing “Cerasis” in the company name, and choose “Cerasis” from the

dropdown• Then, click on “Edit Display Name” and type in “Cerasis | Lead Logistics Provider with

TMS Software specializing in LTL Logistics”• Put in your Title as “Transportation Management Services Business Development”• Put in your Time Period you’ve worked at Cerasis• In Description, put in “Transportation Management Services Business Development

professional selling logistics process solutions a Lead Logistics Provider and 4PL offering freight management software or TMS Software to help create a bill of lading form by allowing you to choose a freight rate from several LTL carriers of your choice. Furthermore, we offer integrated managed services (people) to aid in freight audit services, invoice consolidation for accounting, inbound routing, and a TL Freight Broker with managed services as well to allow for supply chain visibility for Business Executives. We service those in Manufacturing, Distribution and those who ship freight, primarily LTL Freight.”



Experience SECTION:• If you’ve never added your position, click “Add A Position”

• BEST PRACTICE: Add all former positions; Your experience will aid you in the vetting process; You don’t want it to look like this is your first job

• If you’ve added all positions, and your Cerasis position, click “Edit”

You may add up to 40 skills, but highly recommend the ones listed to the left as you see here. Simply start typing the skill and choose from the dropdown.



SKILLS SECTION:• Click “Edit” under the Skills & Expertise Section



EDUCATION SECTION:• Click “Add a School” under the Education Section• Even if you only attended, it’s a good idea to list here• Add any special activities such as honor societies or

fraternity/sorority

Recommendations SECTION:• Ask a few trusted connections for a recommendations,

including fellow Cerasis employees!• The more recommendations, the more full your profile

looks!

Best Practices for OptimizationGROUPS – Joining the right ones

LinkedIn Groups, unlike any other social platform, provide you the ability to:• Reach thousands within our target audience by distributing valuable Cerasis content that provides value to those within the group.• However, it is KEY to join the RIGHT Groups!

How to join the right groups:1. Toggle the search bar in the top navigation of linkedin to “Groups”, then click the

blue magnifying glass icon2. Then, search by “Keyword” using words like “manufacturing”, “Distribution”, “Supply

chain”, “freight management”, “Logistics”



• Read the group titles and make sure they match your target audience• Read the description and see if the group is truly made up of people who would read

our content and be interested in our products and services• Then Look at the GROUP Size. Look for groups that are over 1,000, UNLESS the group

seems to be made up of EXACTLY our target audience.• Once they meet criteria, go ahead and click on the group title



• On the group page, you can now see the FULL details of the group, the group owner, and also the website. Pay attention to the website, and make sure it is not a competitor.

• Now, click on the “Check Out Insightful Statistics On this Group” Box



• On the Group Insights page, you can see the stats.• Look at:

• Comments last week to see if the group is active; if there are less than 20, it may not be worth joining the group as posting there means no one will engage

Then click on “Demographics”• You can see the following to judge if the

group is TRULY made up of decision makers by seeing percentage of:• Seniority: (Choose groups with good

percentage of “Manager” and “Senior”, “Director”, “VP”, “Owner”

• Function: “Operations” and anything in upper management

• Location: Make sure they are in THE USA

• Industry: This can vary in some manufacturing groups, but in logistics/supply chain, typically want to see “Logistics” or “Transportation”



If the Group looks like it meets the criteria, click on the group name above the statistics.

Then click on “Join Group”

You will then either be accepted into the group right away, or it will take a few days to approve your membership.

Once you are in the group, you may now comment, like, and start new discussions!

Best Practices for EngagementGROUPS & Status Updates

When it comes to engagement in LinkedIn, it’s all about RELEVANCY, ADDING VALUE, and ASKING QUESTIONS to keep the conversation going!

GROUP DISCUSSIONS:• DO POST:

• QUESTIONS: Post as discussions questions you would ask a sales prospect in order to uncover pain.• What happens is if you ask a

relevant question, someone may answer, giving you opportunity to gain a lead or offer more value

• INDUSTRY ARTICLES: Non-Competitive Industry Articles with your opinion show your expertise and thought leadership; try also including a question

• OUR CONTENT: Post our blog posts, white papers, case studies

• DO NOT POST:• Overtly sales types discussions: This

will get you kicked out of groups and make you look desperate.• ALWAYS OFFER VALUE!

Best Practices for EngagementGROUPS & Status Updates

When it comes to engagement in LinkedIn, it’s all about RELEVANCY, ADDING VALUE, and ASKING QUESTIONS to keep the conversation going!

What value does posting this kind of content provide?• Gives Cerasis more visibility because YOU become a top profile in

the group, meaning more people will click on your profile, see what you do, and click to go to our website.

• Allows you to build more connections! As you add value, people in our target audience WILL reach out to connect to you giving you more chance to get a lead!

• Drive people back to the Cerasis website, thus creating more inbound leads!

• Aids in search engine optimization! If we all put out our content, imagine the amount of traffic and links to cerasis.com!

LinkedIn Company PagesCerasis Company Page

PLEASE go and “Follow” the Cerasis Company page at http://www.linkedin.com/Cerasis


LinkedIn Company PagesOther Company Pages for Lead Intelligence

Leverage Company Search to find more Intelligence while cold calling!

1. Use the SEARCH bar in the top right, and toggle to “Companies”

2. Search the company name and choose from the dropdown menu or click the blue magnifying glass

3. Once you are on the company page, you can then view the employees by clicking on “See ALL”

4. On the next page, use the search function to search job title, key word, name to see who are the leadership or logistics/supply chain managers!

Twitter

What is Twitter?• Twitter is an information network that brings people closer to what’s important to them.• Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the

world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time.

What are some key definitions?Twitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.•Mention

• Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"

•Retweet• When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.

•Message• If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message

them, eg: "DM @joesmith234 what is your order number?"•Hashtag

• Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fall http://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.

https://twitter.com/janesmith

https://twitter.com/joesmith234

The Purpose of Twitter for Cerasis and Sales Professionals

Twitter will serve the following purposes:• Twitter will help drive Inbound Leads and awareness by distributing our content as tweets, building

community made up of our target audience, and engaging in conversations with our target audience with the goal of driving them to the website and blog.

• Our goal is to have other’s discover the Cerasis twitter account and content as influencers we talk to and those within our target audience retweet (or repurpose our tweets) to their followers, thus giving more opportunity for us to outreach to MORE of our target audience.

• Finally, tweeting out our content with links continues to aid in Search Engine Optimization

Activities • Listening – Monitoring tweets around targeted key phrases such as manufacturing, freight management, LTL, Logistics, Supply Chain, and Distribution• Building Community – Following influencers and potential customers, and re-tweet campaigns. • Broadcasting – Tweeting according to the content strategy, replying to mentions, re-tweeting relevant posts, and mentioning influencers. • Content – Posting useful information, promoting blogs, and curating content. • Conversion – Driving users to contact pageKey Metrics • Increase in Twitter followers.• Number of engagement from influencers and target audience increasing over time.• Increase in referral visits from Twitter increasing over time.• Increase leads from Twitter over time.

Set up your Twitter Account

1. Go to www.twitter.com to sign up for an account and follow the initial prompts.2. When setting up your account, feel free to put the name Cerasis by using a name

like “CerasisAdam” or use your FULL Name if available.

http://www.twitter.com/

Set up your Twitter Account

Once through the initial prompts, go to “settings” by clicking on the GEAR icon in the top right.

• Go to the “Profile” section• PHOTO: Use a photo of yourself,

preferably the same one as your LinkedIn profile

• HEADER: This is what goes on your profile page; again, use something that represents yourself and company well

• NAME: This is your USERNAME, which you can change at any time

• Location: Put in your location• Website: Use http://www.cerasis.com• BIO: COPY & PASTE: “Lead #logistics

service provider & 4PL/3PL offering a web-based #TMS for shippers of LTL & TL Freight, called the Cerasis Rater™ w/integrated managed services.”

• CLICK SAVE CHANGES

http://www.cerasis.com/

WHAT TO TWEET?

• DO TWEET:• QUESTIONS: Ask relevant questions to those you

FOLLOW, by tweeting to them, or mentioning them

• INDUSTRY ARTICLES: Non-Competitive Industry Articles with your opinion show your expertise and thought leadership; try also including a question, making sure to categorize your tweet with a hashtag, such as #manufacturing; this opens you up to those in the manufacturing industry

• OUR CONTENT: TWEET our blog posts, white papers, case studies

• ALSO:• Retweet other’s content whom you are

trying to get on their radar• Talk back to other’s who post with your

expert opinion• #FF: Follow Friday; popular way to get mentioned

by other• DO NOT POST:

• Overtly sales types discussions: This make you look desperate.• ALWAYS OFFER VALUE!

Search & Follow Campaigns

So, what is the point of tweeting if NO ONE is following you? Furthermore, if your followers are not in your target audience, what will tweeting matter anyway?

The answer?• FIND and FOLLOW those in your target audience through search and targeted follow campaigns.

Follow others and they tend to follow you back if there is RELEVANCE! (plus you’ll be tweeting about the industry, so you’ll attract followers organically too!)

In the search bar, use a key phrase such as “manufacturing” and then click on the magnifying glass icon

• Then click on “People” on the left to see a list of those who either have the phrase “manufacturing” in their profile or tweet about it often

• Click on the twitter name, see if they are active, and if so, click the “Follow” button!

Search & Follow Campaigns

• You may also find people to follow who are like your profile or like the other profiles you follow. If you follow the RIGHT people, this section proves invaluable!

https://twitter.com/Cerasis/lists

You may also visit the LISTS I have put together to find GREAT prospects to follow on Twitter!



Facebook

What is Facebook?• Is a social network of more than 1 BILLION members wordlwide and almost 150 million US citizens,

nearly half the population.• It is intended mostly to connect with friends, family, and some professional connections• You may like, comment and share posts of both Business Pages and individual profiles

What are some key definitions?• Profile: This is a person. All individual use PROFILES• Company Page: Cerasis and other businesses leverage Facebook PAGES as a way to stay connected to

brand enthusiasts and accrue “Likes” from both personal AND business pages in order to message to these fans and businesses over time

• Comments, Likes, Shares: These are actions both individual profiles and pages can take on Facebook Posts

• Talking about this: The number of shares, comments, and likes currently going on a Facebook Page• Friend Requests: Individuals may ask to “Friend Request” other individual profiles; you have the

option to accept or decline• “Like”: Individuals and other Business Pages may “Like” Business pages in order to keep up to date

with other profiles• Edge Rank: An algorithm (math equation) Facebook developed to keep your newsfeed less cluttered

with ALL the activity that goes on in the use of Facebook. They weight both your friends’ and business pages you’ve liked posts by how much time you’ve been connected and how often you engage with that post

The Purpose of Facebook for Cerasis and Sales Professionals

Facebook will serve the following purposes:• Build community from both individual Facebook profiles as well as Business Pages made up of our

Target audience.• NOTE: In the “Likes” number on the Cerasis Page, this does NOT include Pages who like us, but

we strive to accrue these likes as those Pages can see our content that we distribute• Broadcast posts of value such as our own content, open ended questions, and industry articles in

order to show our expertise, thought leadership, and drive those who like our page to our website and lead conversion areas in order to generate inbound leads

Activities • Listening – Monitoring comments on page, searching for other pages by key phrases. • Building Community – Activation, fangating, campaigns, promotions, and encouraging engagement. • Broadcasting – Posting according to the content strategy, posting useful information, promoting blogs, and curating content. • Content – Four (4) Facebook notes per month, rotating videos in and out of video vault, and promoting upcoming events. • Conversion – Driving users to quote form, including quote form, etc. Key Metrics • Increase in Facebook “Likes” over time.• Increase traffic to Cerasis website from Facebook over time.• Increase the "talking about this" metric (comments, likes, and shares) over time.• Increase phone calls and form fills from Facebook over time.

What can I do as a Sales Person for Cerasis on Facebook?

1. “Like” the company page at http://www.facebook.com/Cerasis

2. “Share, Comment, and Like” our posts!• The more you like our posts, the

higher our EdgeRank, thus making our posts seen by more people!

http://www.facebook.com/Cerasis

Sales Intelligence on Facebook and Finding Good Content

1. Using the “Search” bar you can find prospects’ Facebook Pages and sometimes, find things like email, phone number, and key decision makers!

2. Also, if you “Like” the page, you can keep up with their information thus gathering more info before the sales call!

Google+

What is Google+?• Is a social network owned by Google. If you have a GMAIL account, you already have a Google+

profile.• There are Google+ individual profiles and Google+ Pages• Google views it as a social layer to compliment it’s other products of search, advertising, Gmail, maps,

and Google Places (local listings)• http://www.google.com/+/learnmore/ What are some key definitions?• Profile: This is a person. All individual use PROFILES• Company Page: Cerasis and other businesses leverage Google+ PAGES as a way to stay connected to

brand enthusiasts and accrue others in their circles from both personal AND business pages in order to message to these fans and businesses over time

• Comments, +1s, Shares: These are actions both individual profiles and pages can take on Google+ posts

• Circles: You can add people and Businesses on Google+ into circles. Think of these as “friends” like on Facebook but much better organized

• Home Feed: This is where you can see content

http://www.google.com/+/learnmore/

http://www.google.com/+/learnmore/

The Purpose of Google+ for Cerasis and Sales Professionals

Google+ will serve the following purposes:• Build community from both individual Google+ profiles as well as Business Pages made up of our

Target audience.• Broadcast posts of value such as our own content, open ended questions, and industry articles in

order to show our expertise, thought leadership, and drive those who like our page to our website and lead conversion areas in order to generate inbound leads

• PRIMARILY Google+ is used for Search ENGINE Optimization: Google OWN’s this network, and OWNS the SEARCH marketplace, thus adding in our links here boosts our SEO for our desired key phrases allowing us to show up higher in search engines.

Activities • Listening – Monitoring comments on page, searching for other pages by key phrases. • Building Community – Activation and encouraging engagement. • Broadcasting – Posting according to the content strategy, posting useful information, promoting blogs, and curating content. • Content – Four (4) Facebook notes per month, rotating videos in and out of video vault, and promoting upcoming events. • Conversion – Driving users to quote form, including quote form, etc. Key Metrics • Increase in Circles over time.• Increase traffic to Cerasis website from Google+ over time.• Increase the +1 metric (comments, likes, and post +1s) over time.• Increase phone calls and form fills from Google+ over time.

What can I do as a Sales Person for Cerasis on Google+?

1. Add the company page to a circle https://plus.google.com/u/0/b/110724728644156714868/110724728644156714868/posts

2. “+1, Comment, and Like” our posts!

https://plus.google.com/u/0/b/110724728644156714868/110724728644156714868/posts




Google Reader and Google Alerts

What is Google Reader?Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds. • You may subscribe to industry magazines and blogs of influencers and EASILY view them in your

Google Reader, as opposed to receiving many emails or visiting multiple sites• You may also feed in Google Alerts to the readerWhat are Google Alerts?• Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your

queries.• You can put in queries for your potential prospects or current clients to keep up with themWhat are some key definitions?• RSS: Real simple syndication; usually denoted by the orange icon you see here: • ATOM FEED: Interchangeable term to RSS

Google Reader

In order to use Google Reader you must have and login to your GMAIL account.You can access Google Reader at www.google.com/reader

Find the RSS icon on websites you like, Right Click, and choose to copy the link or URL

Copy and Paste it into your Google Reader by clicking subscribe, and it will add to your feed.

http://www.google.com/reader

Google Reader

In order to use Google Reader you must have and login to your GMAIL account.You can access Google Reader at www.google.com/reader

I have already found over 100 article sources and categorized them. If you email me your GMAIL account I can share them with you automatically!

http://www.google.com/reader

Google Alerts

In order to use Google Alerts you must have and login to your GMAIL account.You can access Google Alerts at www.google.com/alerts

You can create alerts based on search term and can choose a result type based on:• Everything: EVERY RESULT; only

use for SPECIFIC company searching, otherwise you will get a lot of junk

• NEWS: These are breaking news, such as press releases or news outlets, good for thought leader articles

• BLOGS: Blogs that are written around that key phrase

• Video• Discussions: Results with key

phrase in online forums such as LinkedIn Groups

Always choose the alert to go to your FEED

Then Create the Alert and it will show up in your Google Reader!

TIME SPENT on Each Platform

• LinkedIn• Spend the majority of your time here, as it will result in the most leads• FULLY fill out your profile and join groups• The more time you spend setting it up on the front end the more you get out of it• At most 2 to 3 hours per week

• Twitter• It’s good to monitor what your target audience is doing by checking your feed once

per day spending about 15 minutes• Keep your followers low and targeted• Post maybe once per day

• Facebook• You can go to the Cerasis page once per week and see what is going on making sure

to “Like, Comment, and Post”• Google+

• If at all, check about once per week• Google Reader

• Check articles that interest you every day and distribute via a Social Media Management tool….what is that? SEE THE NEXT PAGE!

ADAM! I DON’T HAVE TIME FOR ALL THIS…AND YOU WANT ME TO SOMETIMES POST?

Hootsuite is your answer!

Go to www.hootsuite.com and sign up for an account.

You can connect your social profiles, and then choose to POST with one post to ALL of them at once!

IT also allows you to monitor all the feeds in one view from EACH platform!

Don’t worry about posting much though until we have FORMAL training!

http://www.hootsuite.com/

THANK YOU!